"Strategic Visual Merchandising of New and Open-Box Products: Evidence from ..."

Necati Ertekin, Yuanyuan Ding, Karen Donohue (2024)

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DOI: 10.1287/MNSC.2023.4786

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type: Journal Article

metadata version: 2024-07-04

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Necati Ertekin, Yuanyuan Ding, Karen Donohue:
Strategic Visual Merchandising of New and Open-Box Products: Evidence from Experiment and Retail Data. Manag. Sci. 70(4): 2047-2065 (2024)

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