"Measuring and Understanding Brand Value in a Dynamic Model of Brand ..."

Ron N. Borkovsky et al. (2017)

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DOI: 10.1287/MKSC.2016.1020

access: closed

type: Journal Article

metadata version: 2020-05-14

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Ron N. Borkovsky, Avi Goldfarb, Avery M. Haviv, Sridhar Moorthy:
Measuring and Understanding Brand Value in a Dynamic Model of Brand Management. Mark. Sci. 36(4): 471-499 (2017)

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