"Research Note - A Comparison of Within-Household Price Sensitivity Across ..."

Junhong Chu, Pradeep Chintagunta, Javier Cebollada (2008)

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DOI: 10.1287/MKSC.1070.0288

access: closed

type: Journal Article

metadata version: 2023-03-21

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Junhong Chu, Pradeep Chintagunta, Javier Cebollada:
Research Note - A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels. Mark. Sci. 27(2): 283-299 (2008)

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