"A Border Strategy Analysis of Ad Source and Message Tone in Senatorial ..."

Yanwen Wang, Michael Lewis, David A. Schweidel (2018)

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DOI: 10.1287/MKSC.2017.1079

access: closed

type: Journal Article

metadata version: 2025-01-27

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Yanwen Wang, Michael Lewis, David A. Schweidel:
A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns. Mark. Sci. 37(3): 333-355 (2018)

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