"San Francisco values" is a term often used pejoratively and as an ad hominem phrase to refer to cultural, social and moral attributes associated with the city of San Francisco and California's liberal politics more generally. Often values and expressions that are less popular among social conservatives, such as LGBT equality, the anti-war movement, or secular values, are invoked by users to frame their argument. The same values form the foundation of what is known as West Coast liberalism, though the political cultures of Los Angeles (and notably Hollywood), Seattle, Portland et cetera also contribute to this concept. This term, however, is not necessarily pejorative. For example, a liberal may identify as a "West Coast liberal" to distinguish themself from other similar ideologies (i.e.