Privacy Notice

Kevel Privacy Notice

Effective: 1 March 2023

Adzerk, Inc. (“Kevel”) and its affiliates have created this Privacy Notice (this “Notice”) to describe how we collect, use, store, transfer, disclose, and process personal information (“Information” or “Data”) when you use our website or our platforms or services (“Platform”). It describes your choices and rights concerning your personal data.

Our affiliates include Adzerk, Ltd. (UK) and Shiftforward S.A. (Portugal), a wholly-owned subsidiary, also known as Kevel Audience.

Kevel is headquartered in North Carolina, in the US. If you have any questions about this Notice or Kevel’s personal data practices, please contact us at [email protected], or you may write to us 505 South Duke Street, Ste. 500, Durham, NC 27701 USA, Attention: Data Protection Officer.

To exercise your privacy rights, please complete Kevel’s Privacy Request Form, located at https://preferences.kevel.com/privacy.

Scope

This Notice applies to the Information collected by Kevel when you interact with our website at Kevel.com, use our Platform as a Kevel customer, or engage with us in other related ways, including sales, marketing, or events.

This Notice does not apply to the personal Information collected by our customers using our platform and sent to the Kevel Platforms to be processed. Our customers, not Kevel, own that personal Data. As Controllers of this Data, our customers are responsible for complying with the laws and regulations that require providing notice, disclosure, and/or obtaining consent before collecting your Data and instructing Kevel to process this Data. Please see their privacy notices. Further, this Notice does not apply when you apply for a job at Kevel or during your employment at Kevel.

Our website and Platform may contain links to other sites or provide you with integrations to products of other organizations. We offer these links and integrations as a convenience to you; we do not operate, control, or endorse these websites or products. It is your choice whether to utilize these links and integrations or not. The use of these external websites and products is subject to their privacy policies.

What personal Information does Kevel process?

Kevel processes personal Information provided by you or your employer (our customer); collected from publicly available databases, publications, and search engines; provided by our partners, third parties, or through social media pages; obtained from business contact databases and enrichment services; or collected from the passive collection of Data via our website.

Kevel may have processed in the past twelve (12) months and will continue to process the following categories of personal Data:

Personal identifiers: Name, alias, business address, business email, social media handle, telephone number, IP addresses, unique personal identifiers, online identifiers, IP Address, and account name.

Commercial information: Data relating to an identified or identifiable person who is or was an actual customer or prospective customer; customer profiles; history of products or services purchased, obtained, or considered; customer profiles

Internet or other electronic activity information: device type, information regarding your interaction with our website, details about your browser, operating system, or device, referring pages, browsing history, search history, interaction with our Platform, non-precise location Data, and user behavior Data.

Professional information: Name of current employers and position you hold

Cookies and other technologies: We collect the above information through cookies on our website. Please see our website cookie policy for more information.

We use Google Analytics to evaluate the use of our website. Google Analytics uses cookies and other identifiers to collect information, such as how often users visit a website, what pages they visit when they do so, and what other websites they visit before visiting a website. To learn more about how Google Analytics collects personal Information, review Google’s Privacy Policy.

Kevel does not process sensitive personal Information.

How does Kevel use your personal Information?

Kevel uses your personal Data for the following purposes:

Consent: We may process your personal information if you have given us permission (i.e., consent) to use your data for a specific purpose.

Performance of a Contract: We may process your personal information when it is necessary to fulfill our contractual obligations to you.

Legitimate Interest: We may process your personal data when it is reasonably necessary to achieve our legitimate business interests, and those interests do not outweigh your interests and fundamental rights and freedoms.

Legal Obligations: We may process your information where we believe it is necessary for compliance with our legal obligations, including cooperating with law enforcement or a regulatory agency, to exercise or defend our legal rights.

For Kevel Audience: Kevel's use and transfer of information received from Google APIs to any other application will adhere to Google API Services User Data Policy, including the Limited Use requirements.

Does Kevel sell or share your Personal Information?

We will not sell, rent, or share your Information with third parties outside our company for their marketing purposes or for a purpose that is materially different from the original purposes of processing without your consent.

Does Kevel disclose my Personal Information to its Third-Party vendors?

We may disclose your personal Information to the following vendors/service providers under a written contract requiring privacy protections:

What are your data protection rights?

You may have certain rights under applicable privacy laws, including:

• Your right of access - you have the right to ask us for copies of your personal Information.
• Your right to Correction/Rectification - you have the right to ask us to rectify personal Information you think is inaccurate. You also have the right to ask us to complete Information you think is incomplete.
• Your right to erasure/deletion - you have the right to ask us to erase your personal Information in certain circumstances.
• Your right to data portability - you have the right to ask that we transfer the personal Information you gave us to another organization, or to you, in certain circumstances.
• Your right to restriction of processing - you have the right to ask us to restrict the processing of your personal Information in certain circumstances.
• Your right to object to processing - you have the right to object to the processing of your personal Information in certain circumstances.

You can exercise your rights by emailing [email protected] or completing Kevel’s Privacy Request Form. We will consider and act upon any request by following applicable privacy laws.

Verifying Identity. To fulfill your request, we may ask for identifying Information and attempt to match it to Information we maintain about you. We will only use the Data provided to verify your identity or authority to make the request. If we are unable to verify your identity, we will not be able to respond to your request and will notify you.

Non-Discrimination for Exercising Rights. You will be treated fairly if you exercise your rights under this Notice. You will not be denied services, charged different prices, or receive lower quality services based on exercising your rights.

Withdrawing consent. If Kevel relies on your consent (express or implied) to process personal Information, you can withdraw your consent by contacting Kevel at [email protected].

Will Kevel use my Information to communicate directly with me?

Kevel may send you information, such as announcements about new products and services, promotional materials, survey inquiries, newsletters, and other marketing materials.

As a user of our products and services, Kevel may also send you information about your account or our services, such as an email when you register for a trial or new account, an email to confirm account changes, updates on our website, and our products and services. We consider these communications to be part of the Kevel services. .

You may discontinue receiving this information or communications by using the "Unsubscribe" link found in the email communication or by contacting us at [email protected]. Please note that your choice to unsubscribe to account or service information may affect our ability to provide you with our products or services.

Will Kevel be transferring my personal Data to the United States?

Kevel’s website, parts of our Platform, and some services we use for business purposes are hosted in the United States. Therefore, when you disclose personal Information to us, your personal Data may be processed in the United States.

If Kevel transfers your personal data to the United States or other countries, which are not considered by the European Commission and/or UK Government to provide an adequate level of data protection, we will take steps to ensure your personal Information is protected (e.g., entering into Standard Contractual Clauses (SCCs) with the recipient, confirming that the recipient has Binding Corporate Rules in place.)

How long does Kevel retain your personal Data?

We keep your personal Information for as long as necessary for the purposes set out in this Notice unless a longer retention period is required or permitted by law.

How do you keep personal Information safe?

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal Information we process. However, despite our safeguards and efforts to secure your Information, no electronic transmission over the Internet or information storage technology can be guaranteed 100% secure. We cannot ensure or warrant the security of any Information you provide to us.

Does Kevel collect data from children?

Our websites, platforms, and services are not created for children. We do not knowingly collect personal Information from children under 16. Kevel does not target our website, our platform, or our services toward children under the age of 16. If you are a parent or legal guardian and think your child under 16 has given us information, you can email us at [email protected].

Does Kevel have controls for Do-Not-Track (DNT)?

We do not currently respond to DNT signals as no uniform technology standard for recognizing and implementing DNT signals has been finalized.

If I have questions about this notice or your privacy practices, whom do I contact?

If you have any questions about this Notice or Kevel’s personal Data policies or practices, please get in touch with us at [email protected], or you may write to us by mail at Kevel, 505 South Duke Street, Ste. 500, Durham, NC 27701 USA, Attention: Data Protection Officer.

If you are a resident of the EEA, Kevel has appointed Osano to be its representative. You can contact them directly at:

Osano International Compliance Services Limited
ATTN: C300
3 Dublin Landings
North Wall Quay
Dublin 1
D01C4E0

If you are a resident of the UK, Kevel has appointed Osano to be its representative. You can contact them directly at:

Osano UK Compliance LTD
Attn: C300
42-46 Fountain Street
Belfast
Antrim
BT1-5EF