Computer Science and Information Systems 2013 Volume 10, Issue 1, Pages: 263-281
https://doi.org/10.2298/CSIS110725002O
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A viewpoint of Tanzania e-commerce and implementation barriers
Oreku George S. (Tanzania Industrial Reseach and Deveroment Organizational, Dar el Salam, Tanzania + Faculty of Economic Sciences and Information Technology, Vanderbijlpark, South Africa)
Mtenzi Fredrick J. (Dublin Institute of Technology, School of Computing, Dublin, Ireland)
Ali Al-Dahoud (Al-Zaytoonah University, Amman, Jordan)
The growing rate of ICT utilization particularly the Internet and mobile
phones has influenced at an exponential rate online interaction and
communication among the generality of the populace. However, with the
enormity of businesses on the Internet, Tanzania is yet to harness the
opportunities for optimal financial gains. This study is exploratory in
nature as it attempts to unveil the prospects of ecommerce implementation,
participation, motivation and opportunity to the developing countries like
Tanzania where by the domestic market is very big to ensure the growth of
agricultural sector. The paper proposes to investigate the ability of
consumers to purchase online, the available motivation to do so, and the
opportunities for Internet access. We argue the Government and central bank
to encourage innovative new technological developments by pre-regulating
electronic money to familiarize itself with electronic money schemes
generally. Findings revealed that Tanzanians have the ability to participate
in e-commerce, but there is need for improved national image to bring in the
element of trust and discipline within, and before the international
communities. Currently, consumers source for information online but make
purchases the traditional way.
Keywords: e-commerce, e-payment, ICT, web, internet access