About Noorah
Extraordinary Noorah is a beloved member of The Elf on the Shelf Santaverse. Debuting in 2024 as a balloon in the Macy’s Thanksgiving Day Parade, she also stars in Elf Pets: A Fox’s Christmas Tale on Netflix. Noorah’s best-selling book and plush captivate kids, adding extra magic to the holidays while expanding the lore and tradition of The Elf on the Shelf.
Noorah’s Story
Noorah, Santa’s magical arctic fox, uses her tail to pause time and spark the northern lights, helping Santa travel the world in one night. In her best-selling book, Extraordinary Noorah: Santa’s Magical Arctic Fox, she embraces her gift to safeguard Christmas. As part of The Elf on the Shelf Santaverse, Noorah, unlike Scout Elves, can be touched, making her a cuddly companion that keeps the Christmas spirit alive.
How to Enjoy Noorah
Step 1
Read Noorah’s Story
Begin by reading Extraordinary Noorah: Santa’s Magical Arctic Fox to understand Noorah’s special role in spreading Christmas magic.
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Step 2
Welcome Noorah Home
Purchase Noorah’s plush toy, which can be found in stores or online. Her cuddly and magical presence is perfect for snuggling and play.
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Step 3
Embrace the Magic
Encourage children to interact with her, understanding that while she isn’t a Scout Elf or an Elf Pet, she complements their magic and adds magic to the holiday season.
Still have questions? Visit our FAQ Section
Also Featured In
Embrace Santaverse™! The magic and mystery of the enchanted world of Santa Claus awaits! We’ve launched The Elf on the Shelf® Santaverse™, with all the fantastical characters you’ve come to love under one new brand name you can trust. Here the Scout Elves, Elf Pets, Elf Mates, Extraordinary Noorah, Bogies, and SnoBiggies have all united to deliver epic levels of Christmas cheer, and they each have their own stories to tell. Experience Santa’s epic fantasy world for yourself.
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