Welcome to The Lumistella Company
Where the World’s Largest Christmas Brands Come to Life
What we do
Create Joyful Family Moments
Our purpose is simple – to create joyful moments around the world. Through fantastical stories, imaginative play and memory-making experiences, we bring the magic of belief and tradition to life.
WHO WE ARE
Innovative Storytellers
Established in 2005, The Lumistella Company is a family-owned, women-led business reaching families in 25 countries across five continents. From humble beginnings, our globally beloved stories, characters, and traditions inspire fans worldwide and have earned top honors in publishing, toys, and entertainment. Our exceptional team is committed to elevating Christmas celebrations and enriching family time throughout the year.
“A Christmastime IP giant.”
December 2021
“Turning a Family Tradition Into a Holiday Marketing Juggernaut”
December 2021
“Global Domination of the Yuletide Market”
2021
8.5 million worldwide social fans
Facebook Brand Page, Facebook Parent Group, Facebook Teacher Group, Twitter, Instagram, YouTube, Pinterest, TikTok January 2024
Our Portfolio of Brands
We are home to Santaverse™ – the official source for stories from the enchanted world of Santa Claus. Our portfolio includes beloved brands such as Santa’s iconic The Elf on the Shelf® Scout Elf, the endearing Elf Pets® collection; Elf Mates®, the North Pole’s year-round, playable “champions of kindness”; Santa’s magical arctic fox, Noorah™; the official toy testers of the North Pole, SnoBiggie™ yetis, and more. Santaverse is brimming with the beloved brands families embrace for year-round entertainment and joy.
Our Recent News
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Our Social Responsibility
As an entrepreneurial, family-owned enterprise, we are guided by our core values: Family, Integrity, Respect, and Excellence. With a commitment to being responsible corporate citizens, we strive to make a positive impact, ensuring that our growth and success also bring goodness to the world around us.
Learn MoreOur Partnerships
Strategic Collaborations
Our global portfolio of brands comes to life through like-minded licensing and brand partnerships in a broad assortment of products, experiences and entertainment, designed to delight and extend the reach of the joyful moments we create.
Join our Team
Operating globally from our headquarters in Atlanta, Georgia, we thrive on creativity and curiosity. If you bring diverse experiences, innovation and strategic thinking to the table, you’ll fit right in our dynamic and fast-paced environment.
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