Iran de Santana Alves[2] (born November 7, 2001[3]), better known as Luva de Pedreiro[4] and sometimes called Iran Ferreira,[5] is a Brazilian internet personality and YouTuber. In 2022, he broke records in virtual content focused on football in the Americas[6][7] and became the Brazilian influencer of the sport with the most followers on Instagram.[8][5][9]

Luva de Pedreiro
Personal information
Born
Iran de Santana Alves

(2001-11-07) November 7, 2001 (age 23)
Quijingue, Bahia, Brazil
Occupations
  • YouTuber
  • internet personality
  • Footballer
Children1
Websitewww.luvadepedreiro.com.br
YouTube information
Also known asIran Ferreira
Channel
Years active2021–present
Genre
Subscribers2.24 million[1]
Total views206 million[1]
Associated acts
100,000 subscribers2022
1,000,000 subscribers2022

Last updated: April 21, 2024

Initially stereotyped as a meme, he achieved success in Brazil and abroad by publishing amateur football videos on his social networks, where he demonstrates his skills in the sport by making references to famous teams and players, celebrating his goals using catchphrases such as "Receba!" (Receive!) and "Obrigado, meu Deus" (Thank you, God") which quickly began to be reproduced by several internet users[10][11] and world celebrities from football and other sports.[12]

His nickname came from playing football using construction professionals' gloves, referencing the cold-weather gloves used by European players.[13]

Early life

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Iran de Santana Alves was born in the village of Tábua, in Quijingue, a city with less than 30 thousand inhabitants in the interior of Bahia.[14][15] Of humble origins, he used to play as a child with cloth balls made by his mother or with coconuts he found in the backyard, where he started playing association football and fell in love with the sport, becoming a Vasco da Gama fan thanks to his family's encouragement.[16][17] Despite his desire to become a professional player, he ended up putting his dream aside to help his father work on the farm as a boy.[18] Due to everyday situations, he could attend school until the eighth year of elementary school.[19]

Influencer career

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2021: The Beginning

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In 2021, at the age of 20, he started recording his own videos, as he wanted to watch himself on his cell phone.[20] Later, with the help of friends and neighbors, he started recording videos more frequently.[21] That same year, his videos became successful on the internet, but it was at the beginning of the following year that they began to be recognized nationally and internationally,[22] with this Iran began to reconcile his work routine in the field with the production of virtual content[23] with the aim of ensure a source of income for your family.[24]

2022–present: Fame, son and football-based content

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In 2022, during a participation in the TV program, Encontro com Fátima Bernardes, Iran revealed his intention to become a football coach in the following years.[25] In September 2023, Iran announced that he would be a father, drawing attention to the name of his future son, which, according to the influencer, would be called "Cristiano Ronaldo Jr."[26] Later, in an interview with the Podpah podcast, he explained that the child's full name would be "Cristiano Ronaldo da Gama Laurino Santana", mixing the names of the player of the same name and the Vasco da Gama sports team.[27] On March 7, 2024, his firstborn, Davi Cristiano Ronaldo Gomes de Santana Alves, was born. The first child is the result of his relationship with biologist Távila Gomes.[28][29]

Football career

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In 2023, Iran was signed by Grêmio's "futebol 7" team.[30] Upon joining "Tricolor Gaucho" (Grêmio), he soon provoked rivalry and arguments between Grêmio and Internacional.[31][32] In a video published on Instagram, when asked if he was being sought by "Colorado" (Internacional), Iran replied that he “only plays for a big team”.[31]

See also

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References

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  1. ^ a b "About Luva de Pedreiro". YouTube.
  2. ^ Assistir Domingão com Huck - Luciano conta a história de Iran Santana Alves, o Luva de Pedreiro online | Globoplay (in Brazilian Portuguese). Retrieved 19 April 2024 – via globoplay.globo.com.
  3. ^ "Luva de Pedreiro, el 'tiktoker' de moda, predijo el gol de Vinicius en la final". MARCA (in Spanish). 9 June 2022. Retrieved 19 April 2024.
  4. ^ "Luva de Pedreiro joga altinha com Fátima Bernardes e Ana Thaís no Encontro". www.uol.com.br (in Brazilian Portuguese). Retrieved 19 April 2024.
  5. ^ a b estadaoconteudo. "'Luva de Pedreiro', Iran Ferreira inspira milhões de fãs e extrapola fronteiras no futebol: 'Receba'". Terra (in Brazilian Portuguese). Retrieved 19 April 2024.
  6. ^ "Com Luva de Pedreiro, Vasco tem a postagem de TikTok mais vista de um clube nas Américas". Extra Online (in Brazilian Portuguese). 26 April 2022. Retrieved 19 April 2024.
  7. ^ "Luva de Pedreiro quebra recorde em Insta do Vasco e bomba TikTok do clube". www.uol.com.br (in Brazilian Portuguese). Retrieved 19 April 2024.
  8. ^ "Luva de Pedreiro se torna influenciador brasileiro do futebol com mais seguidores no Instagram". Extra Online (in Brazilian Portuguese). 29 March 2022. Retrieved 19 April 2024.
  9. ^ ""Luva de Pedreiro" se torna o primeiro brasileiro seguido pelo instagram". Portal meionews.com (in Brazilian Portuguese). 21 March 2022. Retrieved 19 April 2024.
  10. ^ "'Receba': como Iran Ferreira, o 'cara da luva de pedreiro', passou de meme do Vasco a sucesso internacional". O Globo (in Brazilian Portuguese). 1 March 2022. Retrieved 19 April 2024.
  11. ^ "Veja 5 lições que 'Luva de Pedreiro' ensina com o sucesso na internet". O Liberal (in Brazilian Portuguese). Retrieved 19 April 2024.
  12. ^ "Lutador imita "Luva de Pedreiro" após pesagem no UFC. Assista | Metrópoles". www.metropoles.com (in Brazilian Portuguese). 15 April 2022. Retrieved 19 April 2024.
  13. ^ "Luva de Pedreiro: a história por trás do jovem que é fenômeno na internet". www.uol.com.br (in Brazilian Portuguese). Retrieved 19 April 2024.
  14. ^ "Sucesso nas redes sociais, Luva de Pedreiro é contratado pela Amazon Prime". Exame (in Brazilian Portuguese). 10 April 2022. Retrieved 20 April 2024.
  15. ^ "FOTOS: Veja imagens de Quijingue, cidade baiana onde mora Luva de Pedreiro". G1 (in Brazilian Portuguese). 30 June 2022. Retrieved 20 April 2024.
  16. ^ Povo, O. (31 March 2022). "Luva de Pedreiro: entenda relação do jovem com empresário e com Vasco". O POVO (in Portuguese). Retrieved 20 April 2024.
  17. ^ "Torcedor do Vasco, Luva de Pedreiro se defende de críticas após usar camisa do Flamengo na TV: 'É meu trabalho, parceiro'". G1 (in Brazilian Portuguese). 5 December 2022. Retrieved 20 April 2024.
  18. ^ "Por trás do fenômeno Luva de Pedreiro: conheça Iran Ferreira". GQ (in Brazilian Portuguese). 21 August 2022. Retrieved 20 April 2024.
  19. ^ "Receba!: O UOL conversou com Iran Ferreira para entender como o cara da luva de pedreiro virou febre no futebol mundial". www.uol.com.br (in Brazilian Portuguese). Retrieved 20 April 2024.
  20. ^ "Do apelido ao 'receba!': Luva de Pedreiro explica a origem de cada expressão que o fizeram fenômeno na internet". ESPN.com (in Portuguese). 27 March 2022. Retrieved 20 April 2024.
  21. ^ Parrini*', 'Victor (22 March 2022). "Da Bahia para o mundo: conheça Iran Ferreira, o 'Luva de Pedreiro'". Esportes (in Brazilian Portuguese). Retrieved 20 April 2024.
  22. ^ "Luva de Pedreiro é convidado pela CBF para assistir Brasil x Chile". www.uol.com.br (in Brazilian Portuguese). Retrieved 20 April 2024.
  23. ^ "Luva de Pedreiro é o primeiro homem brasileiro a ser seguido pela conta oficial do Instagram". Surgiu (in Brazilian Portuguese). 24 March 2022. Retrieved 20 April 2024.
  24. ^ Super.FC (7 March 2022). "'RECEBA': saiba quem é o Luva de Pedreiro, ex-lavrador sucesso nas redes sociais | O TEMPO". www.otempo.com.br (in Brazilian Portuguese). Retrieved 20 April 2024.
  25. ^ Lance! (11 April 2022). "Luva de Pedreiro bate bola com Fátima Bernardes e revela sonho de ser treinador: 'Daqui uns cinco anos' - Lance!". Luva de Pedreiro bate bola com Fátima Bernardes e revela sonho de ser treinador: 'Daqui uns cinco anos' - Lance! (in Brazilian Portuguese). Retrieved 20 April 2024.
  26. ^ "Luva de Pedreiro anuncia que será pai e já tem nome para criança: "Cristiano Ronaldo Júnior"; assista". ge (in Brazilian Portuguese). 25 August 2023. Retrieved 20 April 2024.
  27. ^ Ramos, Maria Fernanda. "Luva de Pedreiro revela nome completo do filho e viraliza; veja". CNN Brasil. Retrieved 20 April 2024.
  28. ^ "Nasce filho do influenciador baiano Luva de Pedreiro: 'seja bem-vindo, Davi Cristiano Ronaldo'". G1 (in Brazilian Portuguese). 8 March 2024. Retrieved 20 April 2024.
  29. ^ "Nasce Davi Cristiano Ronaldo, filho do Luva de Pedreiro: 'Momento mais feliz das nossas vidas'". Estadão (in Brazilian Portuguese). Retrieved 20 April 2024.
  30. ^ "Luva de Pedreiro acerta com time de futebol 7 do Grêmio". ge (in Brazilian Portuguese). 24 March 2023. Retrieved 21 April 2024.
  31. ^ a b Lance! (26 March 2023). "Contratado pelo Grêmio, Luva de Pedreiro provoca o Internacional: 'Só jogo em time grande' - Lance!". Contratado pelo Grêmio, Luva de Pedreiro provoca o Internacional: 'Só jogo em time grande' - Lance! (in Brazilian Portuguese). Retrieved 21 April 2024.
  32. ^ "Após assinar com futebol 7 do Grêmio, Luva de Pedreiro provoca o Inter: 'Só jogo em time grande'". extra (in Brazilian Portuguese). 24 March 2023. Retrieved 21 April 2024.
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