Wikipedia

Ruthie Davis

Ruthie Davis is an independent American female designer and entrepreneur known for her eponymous brand Ruthie Davis. Her designs are endorsed and worn by fashion icons such as Lady Gaga, Beyoncé, Zendaya, and Ariana Grande.

She was named “The Queen of Footwear” by Bella magazine.[1]

Early life and education

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Growing up in Connecticut, Davis excelled in skiing and tennis. During her teenage years at the Loomis Chaffee School, she became the first girl ever to make the boys' ski team at the high school.[2] After graduating with honors, she attended Bowdoin College in Maine, where she received a degree in English Literature and Visual Arts and captained the tennis and squash teams.[citation needed]

Davis also developed communication, creative and entrepreneurial skills throughout her educational years by serving as the editor-in-chief for the Loomis Chaffee school yearbook, writing Bowdoin Orient’s “Mainely Health” column on ways to maintain a healthy lifestyle, and publishing Babson’s newsletter “MBA Communique” where she pursued an MBA in entrepreneurship from the F.W. Olin Graduate School of Business.[3][4][5]

Career

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Early work

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Davis worked as a sportswriter for the Hartford Courant and ESPN.[6] In 1989, she started her first independent entrepreneurial venture in Vermont, a hybrid fitness business that combined a workout studio and a sports gear store.[7]

Corporate career

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Davis transitioned into the footwear industry by joining Reebok as an Associate Product Manager.[8][9] She became director of the Reebok Classic division in four years. There, she reimagined the sports brand as a fashion staple, adding colored bottoms and unconventional materials to the classic white sneakers.[7][10]

After leaving Reebok, Davis served in multiple executive positions at major fashion brands.[11] As VP of Marketing and Design at UGG Australia in the early 2000s, she championed a campaign to transform the public's vision of UGG boots.[6][12] It was Davis's work that helped UGG enter the fashion scene with their fleece-lined boots known for functionality. UGGs were then “one of the most popular statement pieces,” with major celebrities like Kim Kardashian and Paris Hilton caught wearing them in paparazzi shots.[13]

An offer to work at Tommy Hilfiger as the VP of Marketing and Design for Women's Footwear brought Davis from California to New York.[7] Having accumulated years of experience in footwear design, Davis determined that it was time to launch her own brand in 2006, the eponymous Ruthie Davis.[14]

The brand

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A typical Ruthie Davis shoe has been described as “clean, minimal, functional, sleek, sexy.”[14] Her designs often reference architecture, modernism, future technology, and her passion for ‘60s Italian cinema.[15]

Featured in global retailer establishments including Neiman Marcus and Harvey Nichols and on top-tier magazines like Vogue and Elle, within a few years the Ruthie Davis brand gained an international reputation. A-list celebrities such as Lady Gaga and Beyoncé ordered custom shoes for their red-carpet events.[16][17] It was Ruthie Davis’s SS19 collection that Lady Gaga wore to the A Star Is Born premier.[18]

The Ruthie Davis brand is recognized for its many collaborations. One of its most notable is the Disney x Ruthie Davis collection, which debuted on January 15, 2017. The first collection was inspired by Snow White in celebration of the Disney franchise’s 80th anniversary. This collection included eight styles, including sneakers, booties, and stiletto sandals. In the following years, she reimagined a series of Disney princess franchises in the collection, from Cinderella to Frozen to Mulan.[19] This long-standing collaboration eventually involved all eleven Disney princesses. In 2019 at the American Image Awards, she and Disney were awarded Collaboration of the Year by the American Apparel & Footwear Association.[4]

The “One People” sneaker was designed collectively by Ruthie Davis, DEVIATE, and BGCSM (Boys and Girls Club of Southeastern Michigan) youth designers.[20] In 2015, Davis was recognized for her collaboration with designer and animal activist John Bartlett on a vegan shoe line, for which they were nominated for the WGSN Global Fashion Collaboration Award.[21]

Davis pulled out of her retailer relationships to shift her brand to a direct-to-consumer e-commerce model in 2020.[22] Focusing on social media engagement, the brand has a following of 400k on Instagram and 150k on Facebook.

Outside the brand

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Davis has served as a fashion expert on mainstream TV and podcast channels, such as Bravo, E!, Bloomberg, CNBC, Fox News, and Yahoo Finance.[23]

She has also been involved in the educational sphere. She has taught several courses at the Fashion Institute of Technology in New York and the University of Delaware. She serves on the University of Delaware’s Fashion Advisory Board, the Loomis Chaffee Head Council, the New Britain Museum of American Art's Education Committee, and the Scholarship Program Selection Committee of the Council of Fashion Designers of America.[citation needed]

Awards and coverage

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References

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  1. ^ "Ruthie Davis: The Queen of Footwear". BELLA Media + Co. Retrieved 2024-06-24.
  2. ^ "Photos: Loomis Chaffee's Class of 2011 Told To "Do You"". Windsor, CT Patch. 2011-06-04. Retrieved 2017-01-06.
  3. ^ College, Babson. "Ruthie Davis MBA'93 | Entrepreneurs of All Kinds | Babson College". www.babson.edu. Retrieved 2017-01-05.
  4. ^ a b "Shoe Designer Ruthie Davis '84 Honored for New Disney Collaboration". News. Retrieved 2024-06-13.
  5. ^ Maine 04011 © 2023; Orient, The Bowdoin (2009-02-06). "Davis '84 'trendspots' her way to the frontline of fashion". The Bowdoin Orient. Retrieved 2024-06-24.{{cite web}}: CS1 maint: numeric names: authors list (link)
  6. ^ a b "Shoe Designer Ruthie Davis Comes Home To New Britain". tribunedigital-thecourant. Retrieved 2017-01-06.
  7. ^ a b c Davis, Wael Alexander (2012-12-12). "Haute Interview: Shoe Designer Ruthie Davis". Haute Living. Retrieved 2024-06-13.
  8. ^ "Ruthie Davis '84 to Deliver Commencement Address at Loomis Chaffee School | Bowdoin News". community.bowdoin.edu. Retrieved 2017-01-06.
  9. ^ Kokkinoplitis, Nikos (2022-05-30). "Ruthie Davis — Life & Business Lessons from a Leading Fashion Entrepreneur". Medium. Retrieved 2024-06-13.
  10. ^ Roberts, Paul G. MASTERS OF FASHION Vol 35 Heels Part 1. Fashion Industry Broadcast. ISBN 978-1-62590-667-0.
  11. ^ "Stepping out with Ruthie Davis". Raine Magazine. 2017-08-02. Retrieved 2024-06-13.
  12. ^ Evolutionvtg (2011-10-21). "Evolution Revolution: Shoe STYLE: Ruthie Davis". Evolution Revolution. Retrieved 2024-06-13.
  13. ^ Clune, Aoife (2022-03-23). "A Detailed Timeline Of The Popularity Of Ugg Boots". Retrieved 2024-06-13.
  14. ^ a b "Walk This Way, On Stiletto Heels". The Vineyard Gazette - Martha's Vineyard News. Retrieved 2024-06-13.
  15. ^ "MOVERS AND SHAKERS: Ruthie Davis, Shoe Designer and Entrepreneur". Retrieved 2024-06-24.
  16. ^ "Ruthie Davis M'93 Among 100 Most Intriguing Entrepreneurs". News & Announcements Blog. 2013-10-29. Retrieved 2024-06-13.
  17. ^ Gehlhar, Mary (2021-01-05). The Fashion Designer Survival Guide: Start and Run Your Own Fashion Business. Simon and Schuster. ISBN 978-1-5062-6560-5.
  18. ^ Lazovski, Shannon (2018-10-25). "Lady Gaga Wears Ruthie Davis". Detroit Fashion News. Retrieved 2024-06-24.
  19. ^ Weiner, Zoë (2017-12-04). "These New Disney Princess Heels Are What Fashion Dreams Are Made Of". Teen Vogue. Retrieved 2024-06-24.
  20. ^ "Ruthie Davis x Deviate x BGCSM Release Limited Edition Sneaker". SeenTheMagazine.com. 2022-09-08. Retrieved 2024-06-24.
  21. ^ "Ruthie Davis". cfda.com. 2024-06-24. Retrieved 2024-06-24.
  22. ^ "How this entrepreneur became the shoe designer for Beyoncé and Lady Gaga". Yahoo Finance. 2016-08-20. Retrieved 2024-06-24.
  23. ^ "Ruthie Davis About". ruthiedavis.com. Retrieved 20 June 2017.


 

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