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Lucas Lira

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Lucas Lira
Personal information
Born
Lucas Lira Soares

(1994-04-16) 16 April 1994 (age 30)
Brasília, Brazil
Occupations
SpouseSunaika Bruna (m. 2014)
YouTube information
Also known asLira
Channel
Years active2010–present
Genres
Subscribers14.2 million[1]
Total views3.8 billion[1]
100,000 subscribers2013
1,000,000 subscribers2014
10,000,000 subscribers2019
Last updated: 2 November 2022

Lucas Lira Soares (born April 16, 1994),[2] is a Brazilian YouTuber, businessperson, and influencer. He gained popularity through his vlogs on the YouTube channel Invento na Hora, where he showcases his daily life with humor, often featuring his partner and child.[3][4]

Biography and career

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Lucas Lira, born in North Samambaia, is the creator of the "Invento na Hora" channel, one of the top 100 YouTube channels in Brazil. When he finished high school, he took a technical course in web design. He also worked as a photo editor, shop assistant and lottery assistant. After this period, he decided to create a YouTube channel.[5] In 2010, Lucas Lira Soares wanted to be an influencer, but he did not own a camera to record videos.[6] Finally, in 2012, Lira was able to acquire a camera, which helped for him as he was able to start the channel Invento na Hora. The channel's name came from the fact that he did not plan any scripts for the videos. The name of the channel translates to "I invent on the spot". Glasses, bandanas and caps were part of the channel's early identity, though he later stopped using them.[7][8]

In 2014, Lucas Lira made an appearance on Phenomenon of the Internet, a segment on the Eliana program on SBT. This opportunity arose after one of his videos from 2013 had gone viral on the web. Although he did not win the competition, his presence generated considerable buzz and he even reached one of the top spots in Twitter's Trending Topics. This gave Invento na Hora more visibility and in November 2014, Lucas Lira reached 1 million subscribers.[9]

Because of his recognition as a YouTuber, he has participated in other television programs. These include Legendários, Programa Raul Gil and Domingo Legal.[10][11][12] In 2016, he wrote the book Minha Vida Antes do Invento na Hora. It mainly tells stories from when he was younger. In the same year, he was the winner of Entubados, a reality show for YouTubers on the Sony channel.[13][14]

As of October 2023, the Invento Na Hora channel has more than 15 million subscribers. Lira also has almost 6 million Instagram followers and over 3 million followers on X.[15][16]

Personal life

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Lira has been dating fellow YouTuber Sunaika Bruna de Souza since 2014. They got engaged in 2020. They have been in several videos together since they started dating.[17] On 5 July 2020, it was announced that they were expecting their first child.[18] Their son, Noah de Souza Lira Soares, was born in February 2021.[19]

In 2015, Lucas left his parents' house and moved to São Paulo and lived there for 6 years. In 2021, he returned to Brasília.[20][21]

Filmography

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Television

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Year Title Role
2014 Eliana Program Participant
2015 Brazil Urgent interviewee
Panic in the Band Participant
2016 legendary Participant[22]
Nice Sunday Participant[23]
Raul Gil Program Participant
intubated Participant[24]
The Night with Danilo Gentili Guest[25]
2017 TVZ Presenter[26][27][28]

Internet

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Year Title Role
2012–2017 Lucas Lira himself[29][30][31]
2014–present Invento na Hora himself[32][33]
2016 paraphernalia Rap Singer[34]
Whindersson Nunes Guest
2020 Flow Podcast Guest[35]
2021 Eu fico loko Guest[36]

Video clips

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Year Title Artist
2017 No Ostentation[37] Mc Dudu

Books

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  • "Minha Vida Antes do Invento na Hora".

Awards and nominations

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Year Award Category Result
2016 Intubated Season 1 Winner[38] Won

References

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  1. ^ a b "About inventonahora". YouTube.
  2. ^ "Lucas Lira Invento Na Hora Vlog YouTube Criadores iD". Criadores iD (in Brazilian Portuguese). Retrieved 16 December 2023.
  3. ^ "De auxiliar de informática para o YouTube: Lucas Lira comenta sucesso". 19 September 2020. Retrieved 26 March 2022.
  4. ^ "7 youtubers de Brasília para se divertir e entreter no YouTube". 15 June 2021. Retrieved 26 March 2022.
  5. ^ "De auxiliar de informática para o YouTube | Lucas Lira comenta sucesso | Blog Eldo Gomes" (in Brazilian Portuguese). 19 September 2020. Retrieved 16 December 2023.
  6. ^ Programa%20da%20Eliana%2C%20no%20SBT. "Lucas Lira Biografia". Retrieved 26 March 2022. {{cite web}}: Check |url= value (help)
  7. ^ "Lucas Lira Biografia". Retrieved 26 March 2022.
  8. ^ "Lucas Lira nasceu em Brasília e criou o canal Invento na Hora". 13 November 2017. Retrieved 26 March 2022.
  9. ^ "10 melhores vídeos do Lucas Lira". Retrieved 26 March 2022.
  10. ^ "Domingo Legal recebe Youtubers e Zé Felipe". 14 April 2016. Retrieved 26 March 2022.
  11. ^ "Raul Gil recebe Tiago Iorc e faz grande homenagem a Cauby Peixoto neste sábado". 20 May 2016. Retrieved 26 March 2022.
  12. ^ "Youtubers são tema de álbum de figurinhas da Editora Panini". 19 September 2020. Retrieved 26 March 2022.
  13. ^ "Christian Figueiredo indica livros de Malena e Lucas Lira na bienal do livro São Paulo 2016". Archived from the original on 8 October 2017. Retrieved 26 March 2022.
  14. ^ "Youtuber Lucas Lira vence o reality show Entubados". Retrieved 26 March 2022.
  15. ^ "Lucas Lira é atração na Arena Digital Stars e tudo pode acontecer em cima do palco". Archived from the original on 26 July 2017. Retrieved 26 March 2022.
  16. ^ "As melhores fotos de Lucas Lira no Instagram". Retrieved 26 March 2022.
  17. ^ "O casal fitness da foto é formado por Lucas Lira e Sunaika Bruna". Archived from the original on 27 March 2022. Retrieved 26 March 2022.
  18. ^ "Lucas Lira e Sunaika Bruna anunciam a gravidez para seus seguidores no Instagram". 5 July 2020. Retrieved 26 March 2022.
  19. ^ "Lucas Lira e Sunaika Bruna são pais do pequeno Noah". 19 February 2021. Retrieved 26 March 2022.
  20. ^ "Conheça nova mansão do youtuber brasiliense Lucas Lira". 20 April 2021. Retrieved 26 March 2022.
  21. ^ "Youtuber Lucas Lira impressiona web ao mostrar mansão". Retrieved 26 March 2022.
  22. ^ "Youtubers no Legendários". Retrieved 26 March 2022.
  23. ^ "Mc Bin Laden agita o Domingo Legal". Archived from the original on 2 November 2022. Retrieved 26 March 2022.
  24. ^ Tatiana Izquierdo (27 December 2016). "Namorado de Kéfera e outros sete youtubers participam de reality show". VEJA SP. Retrieved 2 February 2020.
  25. ^ "Youtubers falam sobre estreia do programa no The Noite". 20 August 2016. Retrieved 27 March 2022.
  26. ^ "Pyong Lee e Lucas Lira comandam o TVZ ao vivo nesta quarta no Multishow". Retrieved 26 March 2022.
  27. ^ "Buy instagram followers cheap". Famous Blast.
  28. ^ "Instagram Story Viewer". Retrieved 30 August 2023.
  29. ^ "De Kéfera, Lucas Lira, João Guilherme e mais: saiba quais são os signos dos youtubers". 25 December 2016. Retrieved 26 March 2022.
  30. ^ "Who views your Instagram". Retrieved 13 March 2024.
  31. ^ "Nomes para instagram". Retrieved 11 August 2023.
  32. ^ "No México, Lucas Lira aproveita momentos em família". Archived from the original on 3 December 2021. Retrieved 26 March 2022.
  33. ^ "IGChamp". Retrieved 29 March 2024.
  34. ^ "Da Parafernalha: com Lucas Lira, novo formato de vídeo traz rappers cantando música com letra fofa". Archived from the original on 27 March 2022. Retrieved 26 March 2022.
  35. ^ "Flow Podcast entrevista youtuber Lucas Lira". May 2020. Retrieved 26 March 2022.
  36. ^ "Programa Eu Fico Loko entrevista Lucas Lira". 19 September 2020. Retrieved 26 March 2022.
  37. ^ "Sem Ostentação ft. Lucas Lira". 21 July 2017. Retrieved 26 March 2022.
  38. ^ "Lucas Lira vence o 'Entubados', o reality show dos youtubers". Retrieved 26 March 2022.
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