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Onida Electronics

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This article is about the Electronics company. For other companies named Onida, see Onida (disambiguation).

MIRC Electronics Ltd.
Onida
FormerlyMirc Electronics Pvt Ltd
Company typePublic
ISININE303C01016
Industry
Founded11 July 1981; 43 years ago (1981-07-11)
FounderG.L. Mirchandani
HeadquartersMumbai, Maharashtra, India
Area served
Worldwide
Key people
Products
RevenueIncrease ₹15,284.6 million (US$180 million)[1]
Number of employees
5000[2]
ParentOnida Corporation
Websitewww.onida.com

Onida Electronics (formerly Mirc Electronics) is an Indian multinational electronics and home appliances manufacturing company, based in Mumbai. Onida became well known in India for its colour CRT televisions and smart TVs. Other appliances manufactured by the company include flat panel TVs (LED, LCD TVs), air conditioners, washing machines, microwave ovens, DVD home theatre systems, mobile phones, projector systems and LED lights.

History

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Onida was started by G.L. Mirchandani and Vijay Mansukhani in 1981 in Mumbai. G.L. Mirchandani is the chairman and managing director of M/s Mirc Electronics Ltd.[3] In 1982, Onida started assembling television sets at their factory in Andheri, Mumbai. It was established as "Mirc Electronics" on 11th January 1981.[4] Since then, Onida has evolved into a multi-product company in the consumer durables and appliances sector. Onida achieved a 100% growth in ACs and microwave ovens and a 40% growth in washing machines last year.

Onida came out with the famous caption Neighbour's Envy, Owner's Pride. The popular theme of the ads was a devil complete with horns and tail in the 1980s and 1990s.[5] It first appeared in a print ad in 1982 and then as a TV commercial in 1983-84. Onida finally dropped the devil as its mascot in 2009.[5]

Onida has a network of 33 branch offices, 208 Customer Relation Centers and 41 depots spread across India.[6] As on 31 March 2005, Onida had a market capitalization of ₹ 301.46 crore.

Mirc Electronics won an "Award for Excellence in Electronics" in 1999, from the Ministry of Information Technology, Government of India.[7] Onida with its Sales & Marketing office in Dubai reported a 215% export growth in two years, setting the base for an increased robust international presence.

The shipments to Arab states of the Persian Gulf contribute almost 65% of Onida's export revenue, while shipments to the fast-growing East African market (Uganda, Tanzania, Kenya and Ethiopia) and the SAARC countries accounted for 16% of export revenues. In addition to countries in the Persian Gulf, Onida has a presence in Russia, Ukraine and neighboring CIS countries. Apart from television exports to Russia, Onida also exports DVD players and high-end LCD televisions.[8]

Products

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Onida brand has following range of products:

See also

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References

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  1. ^ "2010 BSE Data". Bseindia.com. Retrieved 30 August 2010.
  2. ^ "MIRC Electronics Limited". List-of-companies.org. Archived from the original on 22 May 2010. Retrieved 2 August 2010.
  3. ^ "Riding The Trough". Businessworld.in. 24 October 2009. Retrieved 2 August 2010.[permanent dead link]
  4. ^ "About us". Onida. Retrieved 2 August 2010.
  5. ^ a b Tripathi, Shailja (7 December 2014). "Give the devil his due". The Hindu. Retrieved 7 December 2014.
  6. ^ "Onida to say goodbye to its 'iconic' devil: Rediff.com Business". Business.rediff.com. 7 September 2009. Retrieved 2 August 2010.
  7. ^ "Interview of Mr. Gulu Mirchandani, Chairman & MD, Mirc Electronics". Indiainfoline.com. Retrieved 2 August 2010.
  8. ^ "About us". Onida. Retrieved 2 August 2010.

7. LED TV Manufacturers ( Feltron Industries Pvt Ltd )

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