CJ Cheil Jedang started broadcasting the new commercial for their convenient product ‘Bibigo Yukgaejang’ from February 3rd.
The TV commercial for ‘Bibigo Yukgaejang’ (spicy beef & vegetable soup) was made with the concept which says ‘homey soulful food like genuine home cooked meal’. With the saying ‘hand pulled brisket’, ‘broth boiled for long hours’, it focused on showing off the taste and ingredients.
For the model, Eric from tvN ‘3 Meals A Day’ who’s known as the ‘Master of the soups’ was chosen. The commercial will be on TV networks and cable channels.
Lee Jooeun CJ Cheil Jedang HMR marketing personnel said “We emphasized the food being similar to home cooked meal, since ‘bibigo’ is the K-food specific brand. We will focus on bringing up the numbers with various marketing methods.”
(skip the product description)
Source: MoneyS via Naver + Ttranslation by EricMun.tumblr
TOP 10 COMMENTS:
01 [96, 0] It suits with Eric, the soup Master
02 [77, 0] This year Eric is getting all the
commercials, clothing+food+cosmetics
03 [75, 0] Good at cooking, also the acting.. Awesome!!
04 [72, 0] Eric’s suitable~~ I should try the Bibigo Yukgaejang ^^
05 [68, 0] I might try it because of Eric! It seems tasty since E-Chef is on the CF
06 [24, 0] Anticipating. Trusts Eric and I’m gonna buy it.
07 [22, 0] I should try it once since the model is handsome.
08 [21, 0] I haven’t tried it yet but since the
soup Master is on commercial, I’m on my way
09 [21, 0] I didn’t make the food often but it’s nice to have it as convenient food and Eric’s commercial makes me crave it more!
10 [16, 0] Usually it doesn’t have much chunks in the soup so I didn’t buy it but since Eric’s on commercial I’m going to try it. ㅋㅋㅋ
Translation by EricMun.tumblr
