Survey Questionnaire
Survey Questionnaire
Survey Questionnaire
question
naire
What is a survey TABLE OF
01
questionnaire?
CONTENT
Understands the
definition of a survey
questionnaire
02 advantages
Understand why you
might want to use a
S
questionnaire
03 Characteristics
Identify characteristics
of a good questionnaire
Cross-sectional Longitudinal
Surveys
collect quantitative data.
Surveys
collect qualitative data.
The questionnaire is planned and They use a basic structure and some
designed to gather precise branching questions but nothing
information. It also initiates a formal that limits the responses of a
inquiry, supplements data, checks respondent. The questions are more
previously accumulated data, and open-ended to collect specific data
helps validate any prior hypothesis. from participants.
Types of questionnaires
Structured Unstructured
Questionnaires
collect quantitative data.
Questionnaires
collect qualitative data.
The questionnaire is planned and They use a basic structure and some
designed to gather precise branching questions but nothing
information. It also initiates a formal that limits the responses of a
inquiry, supplements data, checks respondent. The questions are more
previously accumulated data, and open-ended to collect specific data
helps validate any prior hypothesis. from participants.
Types of
questions
in a
questionn
aire
0
1 Open-Ended Questions:
help collect qualitative data in a questionnaire where the
respondent can answer in a free form with little to no
restrictions.
0 Dichotomous Questions:
2
is generally a “yes/no” close-ended question. This question
is usually used in case of the need for necessary validation.
It is the most natural form of a questionnaire.
0
3 Multiple-Choice Questions:
a close-ended question type in which a respondent has to
select one (single-select multiple-choice question) or many
(multi-select multiple choice question) responses from a
given list of options.
04 Scaling Questions:
These questions are based on the principles of the four
measurement scales – nominal, ordinal, interval, and ratio. A
few of the question types that utilize these scales’
fundamental properties are rank order questions, Likert
scale questions, semantic differential scale questions, and
Stapel scale questions.
05 Pictorial Questions:
This question type is easy to use and encourages
respondents to answer. It works similarly to a multiple-
choice question. Respondents are asked a question, and the
answer choices are images. This helps respondents choose
an answer quickly without over-thinking their answers,
giving you more accurate data.
ods of collecting survey
1. Face-to-face data
interviews
2. Telephone The selection of the appropriate
interviews method depends upon a number of
3. Questionnaires factors, including:
· access to potential
participants/respondents
· the literacy level of respondents
· the subject matter
· the motivation of the respondents
· resources
Types of
questionn
aire based
on
distribution
Insert your multimedia content
here
0 Online Questionnaire:
1 respondents are sent the questionnaire via email or other
online mediums. This method is generally cost-effective
and time-efficient.
0 Telephone Questionnaire:
2 makes a phone call to a respondent to collect responses
directly. Responses are quick once you have a respondent
on the phone.
0
3
In-House Questionnaire:
This type is used by a researcher who visits the
respondent’s home or workplace.
0 Mail Questionnaire:
4
This method involves a researcher sending a physical
data collection questionnaire request to a respondent
that can be filled in and sent back.
THANKS!
Does anyone have any
questions?
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