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Reporting
Streamlining client reporting with automation tools
Reporting is crucial to your agency’s success. It builds relationships, educates clients and establishes a reputation for transparency. Automating your
Why data storytelling matters (with examples)
As ad costs increase, the pressure to justify performance keeps going up as well. The reality is that budget approvals
Marketing data presentation that inspires action
Data is the engine of marketing, fueling strategies and driving decisions. But your data's true power can only be unleashed
Marketing
Marketer’s guide to Instagram trends (2025)
On average, users spend almost 30 minutes daily on the Instagram app, and 63% of them log in at least
Impactful BI dashboards follow these design principles
Businesses lose an annual average of $12.9 million (per company) due to poor data quality and ineffective reporting. The reality
A complete guide to Power BI for marketing
Handling marketing data at scale is no small feat. With metrics scattered across multiple platforms, assembling reports can take hours
Trends & News
An unforgettable year
Wow. Another year has come and gone. And at Funnel, it was absolutely epic!
8 marketing predictions for 2025
Buckle up — 2025 is almost here, and we’re in for a wild ride. AI is shaking everything up, and
5 tips to create great LinkedIn videos
When thinking about LinkedIn, professionals and expert brands building their networks via targeted content probably comes to mind (which is
Measurement
Should you use an MMM consultancy or MMM software?
In today’s privacy-conscious world, digital marketers are facing a fundamental shift: the traditional methods of tracking user behavior are disappearing.
Why CLV attribution is the key to smarter marketing
Marketers pour time and resources into tracking the entire customer journey. They optimize every touchpoint, refine content and strive to
How to measure advertising incrementality
You know the challenge. If you want to understand — and validate — ad spend, you need to prove your
Data
How to spot misleading data
As the old saying goes: there are lies, damned lies and statistics. And while most people know that stats can
18 of the best ETL tools in 2025
Selecting the right ETL tool means checking out a lot of options. Enterprise solutions, open-source tools and new players each
Siloed data and teams sabotage your marketing
CMOs are under immense pressure to deliver measurable results, align cross-functional teams and adapt to constant market shifts. Yet, dealing