The Do and Doesnt of Logo

The Do’s and Doesnt of Logo
Design
DON'T
Add too much detail
Strong logos aren't complicated; they focus on one key feature. The more you add onto
the design of your logo, the higher the chance is that it will be confusing for your
audience.
-Tambahkan terlalu banyak detail
Logo yang kuat tidak rumit; mereka fokus pada satu fitur utama. Semakin Anda
menambahkan desain logo Anda, semakin tinggi kemungkinan itu akan
membingungkan audiens Anda.”
Follow trends
If you want to create a logo that blends in with everyone else's and will become
outdated in a year or so, follow the trends.
-Ikuti tren
Jika Anda ingin membuat logo yang menyatu dengan logo orang lain dan akan
menjadi usang dalam satu tahun atau lebih, ikuti trennya.”
Switch it up every other year

Weak brands aren't consistent; they flip flop from one logo design to the next and
don't allow time to create recognition with their audience.
-Gantilah setiap dua tahun sekali
Merek yang lemah tidak konsisten; mereka beralih dari satu desain logo ke desain logo
berikutnya dan tidak memberikan waktu untuk membuat pengakuan dengan audiens
mereka.
Imitate
Not only is this plagiarism, but it can be detrimental to your brand. One of the largest
benefits of branding is the ability to set yourself, your business, or your blog apart
from everything else that's already out there. By imitating someone else's logo, you're
stealing their creativity and robbing yourself of yours.
-Meniru
Tidak hanya plagiarisme ini, tetapi juga dapat merugikan merek Anda. Salah satu
manfaat terbesar dari branding adalah kemampuan untuk membedakan diri Anda,
bisnis Anda, atau blog Anda dari semua hal lain yang sudah ada di luar sana. Dengan
meniru logo orang lain, Anda mencuri kreativitas mereka dan merampok kreativitas
Anda.
Be too literal
An original, creative logo isn't necessarily the one that's the most expected. For
example, it isn't necessary to use imagery of a place setting if you're a restaurant or a
basketball if you're an NBA team.
-Bersikaplah terlalu literal
Logo orisinal dan kreatif belum tentu yang paling diharapkan. Misalnya, tidak perlu
menggunakan citra pengaturan tempat jika Anda adalah restoran atau bola basket jika
Anda adalah tim NBA.
Go crazy with the number of fonts

A good rule of thumb is to keep the fonts to two. The use of several fonts has the
potential to result in a logo that isn't cohesive.
-Gila dengan jumlah font
Aturan praktis yang baik adalah menjaga font menjadi dua. Penggunaan beberapa font
berpotensi menghasilkan logo yang tidak kohesif.
DO
Define and research your audience
The purpose of a logo (and furthermore, a brand) is to attract your ideal audience;
your logo should be appealing to them. You might love certain colors and fonts, but if
they don't catch the attention of your customers, clients, or readers, you've missed the
boat. Spend some time defining your audience and do some research into their
interests and tastes to create a logo that will appeal to them.
-Tentukan dan teliti audiens Anda
Tujuan dari logo (dan selanjutnya, merek) adalah untuk menarik audiens ideal Anda;
logo Anda harus menarik bagi mereka. Anda mungkin menyukai warna dan font
tertentu, tetapi jika mereka tidak menarik perhatian pelanggan, klien, atau pembaca
Anda, Anda telah melewatkan kapalnya. Luangkan waktu untuk menentukan audiens
Anda dan lakukan riset tentang minat dan selera mereka untuk membuat logo yang
menarik bagi mereka.
Strive for something different

You have a great opportunity to set your business/brand/self apart by creating a one-
of-a-kind logo. It's easy to be inspired by what's already been done before, but strive
for a logo that's different and distinct.
-Upayakan sesuatu yang berbeda

Anda memiliki peluang besar untuk membedakan bisnis / merek / diri Anda dengan
membuat logo satu-satunya. Sangat mudah untuk terinspirasi oleh apa yang telah
dilakukan sebelumnya, tetapi usahakan untuk membuat logo yang berbeda dan
berbeda.
Sketch
The exploration phase is an important part of any creative process. Remove any
hesitations and don't worry about finding the perfect solution right out of the gate; just
sketch. Experiment with different ideas and have fun with it. Fill up a couple pages
with your ideas, and don't erase or get rid of anything; you never know what you'll end
up coming back to.
-Sketsa
Fase eksplorasi adalah bagian penting dari setiap proses kreatif. Singkirkan keraguan
apa pun dan jangan khawatir tentang menemukan solusi sempurna langsung dari pintu
gerbang; hanya membuat sketsa. Bereksperimenlah dengan berbagai ide dan
bersenang-senanglah dengannya. Isi beberapa halaman dengan ide-ide Anda, dan
jangan hapus atau singkirkan apa pun; Anda tidak pernah tahu apa yang akan Anda
lakukan nanti.
Keep it simple
Efforts to create something original and creative can often result in making things
more complicated than they need to be. The best logos are simple. This doesn't mean
that the designers behind them sacrificed creativity, but they didn't add a million bells
and whistles, either. A common design rule of thumb is to highlight one feature in a
logo. Just one. Keep it simple.
Pay attention to spacing, composition, and negative space

Some of the best logos out there just seem to "fit" because the designer has paid
attention to the entire space, not just the images and text. Consider ways to use
spacing, composition, and negative space to your advantage. Use a grid to make sure
that the spacing is consistent and subject matter is proportional.
Be mindful of size and legibility

A logo should be legible and decipherable at all sizes; it should maintain detail
whether it's large or small. If your logo isn't easily recognized or legible at small
sizes, you may need to come up with a different solution.
Choose fonts wisely

Each font has a distinct character. Some are strong, bold, and solid while others are
whimsical and imperfect. The fonts you choose for your logo can play a large part in
how your brand is received by your audience; first impressions are crucial.
Adapt a typeface
There's a difference in a font and a logo. Instead of using a generic font for your logo
that anyone could recreate, alter and adapt the typeface in some way; give it some
character.
Study color psychology

Just like each font has a distinct character, different colors evoke different emotions,
feelings, and memories in people. Designers tap into that when they're choosing colors
for a project. Spend some time studying color associations as you consider which
colors you'll use in your logo.
Create variations and alternate logos

It's helpful to have variety and versatility when you're creating a logo for a business or
blog. The logo will most likely be used in a number of different places, whether it's in
the header of a website or the back of a business card. Create a couple
compositional variations of your logo. Consider what your logo will look like on
colored backgrounds or on top of photos, and account for that by creating
different color variations. Be sure to maintain the same consistency and proportions
throughout all variations.
Get feedback from others

It can be easy to get tunnel vision when you've been pouring time and effort into a
logo concept. Take a step back and ask for feedback from trustworthy friends and
family. They may see something in the negative space that you hadn't picked up on
before, or they may see a word within your logo that you hadn't noticed before
(anyone else have a problem with the Jeni's ice cream logo, or is it just me?).
Whatever the case, it's always good to get a second and third opinion.

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The Do’s and Doesnt of Logo

-Tambahkan terlalu banyak detail

Switch it up every other year

-Gantilah setiap dua tahun sekali

-Bersikaplah terlalu literal

Go crazy with the number of fonts

-Gila dengan jumlah font

-Tentukan dan teliti audiens Anda

Strive for something different

-Upayakan sesuatu yang berbeda

Pay attention to spacing, composition, and negative space

Be mindful of size and legibility

Choose fonts wisely

Study color psychology

Create variations and alternate logos

Get feedback from others

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