Our Brand Websites' Editorial Guidelines:

Our brand websites strive to create authentic, well-researched, and contextual contents about such important aspects of the Hollywood industry that get shadowed in the pool of millions of contents created every day. 

Our Values

  • Bias-Free Reporting
  • Responsible Content Creation
  • Ethical Journalism
  • Standardized Content Development
  • Transparency In Mistakes Correction and Content Development

Notice For Suggestion and Correction

Please, feel free to contact us here(LINK) and fill out the form,

  • You want to suggest something to us.
  • You feel a need to make corrections in our content.
  • You want to report something.

General Guidelines 

Our brand websites don’t entertain any sub-par piece of work. Hence, it requests all of its content creators and collaborators to engage in proper fact-checking and self-proofreading processes. A rule of thumb would be to review the completed draft once again before submission.

Bias & Conflict Of Interests

  • Create content and articles that are free of bias and conflict of interest. Don’t cover a topic, industry, or institution in which you have a financial interest. Don’t accept any form of benefits, remuneration, and favors in exchange for coverage. 

Ethical Journalism

  • If you plan to collect information from sources for the articles you wish to publish on our brand websites, you must disclose your original identity and intent to cover the issue for the website. 
  • Cover an issue, a report, or a story from a neutral-standpoint. Don’t let your point of view and perception block you from researching and interpreting the information and contexts you oppose personally.  
  • Your articles’ strength must lie in the presentation of context and reporting or analysis of known information in your draft.
  • Don’t engage in evidence-less speculation. Understand that there’s a difference between evidence-backed analysis and non-contextual speculations. Our brand websites respect analysis but reject unnecessary speculations.
  • Refrain from writing half-contexts or taking a superficial approach to contexts. 
  • Refrain from using implied contexts or language such as (he grew up with his brothers and sisters (when it's only known that he has or had brothers and sisters), or the filmmakers have denied refilming requests of the director (if there was a contract between them about no refilming, then the provision block the refilming not a recent decision by the filmmakers).
  • When we are accusing an entity or subject of any wrongdoing, we have to reach out to the party for comment. We should only cover such issues after a standard response time passes. We should also consult the editor in case we are covering an article on someone’s accusation related to the party. Our article must always encourage fair comment.
  • When we have information about the party from non-confidential or confidential sources and if the party itself has not verified the information, it is our moral responsibility to ask the party for feedback. We should only cover the information after a standard response time passes in consultation with the supervising editor. Our article must always encourage fair comment.
  • If the party itself has not verified the information but the information is rumored or reported from undisclosed sources of other trustable sites, we cover the report or rumor as such.
  • Use of language while covering ethnicity, race, sexual orientation, and disability:
    • Don’t cover these aspects unless it's necessary for the story or the context. 
    • Don’t imply someone might behave in a certain way because of these aspects.
  • If you are covering information about a context that involved (or may involve) court proceedings (such as criminal charges, allegations, divorce cases, disputes, and likewise), you must analyze the overall context and portray the full picture. For example: if you are covering someone’s divorce, you must cover the angle of both sides, and the statement of both parties)
  • Until the person is convicted in the court, we must state that the crime is alleged. 
  • We don’t cover nude photos or pictures that promote graphic violence. Also, avoid giving links to such sources.
  • Avoid profanity in the headlines. We may only report them in quotes if necessary.
  • Never spell out the n-word.

Suicide, Mass Shootings, and Death Information

  • Opt-out from covering suicide, mass shootings or deaths, until there is official confirmation. Don’t use social media profiles of a suspect or a victim to connect their profile without consulting your editor.
  • If you are covering a suicide, you should report it neutrally without covering the methods or the process. Refrain from speculating about the reason for the suicide or attributing the death as painful or otherwise. Use the phrase “died by suicide” or “took his/her/their own life” instead of “committed suicide.” Don’t cover the suicide note or the details of it if the victim’s family or law enforcement hasn’t made it public. Include a message at the bottom about where people can get help: "If you have thoughts of suicide, confidential help is available for free at the National Suicide Prevention Lifeline. Call 1-800-273-8255. The line is available 24 hours, every day."  
  • We should only cover someone’s death when we have reliable information from the official channels representing the subject or if a responsible publication house reports as such. If a person or entity near to the subject is the only source, we cover the story crediting the source, i.e.Subject A Dies At a Nightclub, According To Person or Entity A. We don’t create separate angle based titles or articles of a minor related to the subject.  

Accuracy & Trustworthiness

  • Maintain trustworthiness in your article. It's your responsibility to fact-check your draft and engage inaccurate reporting during the content development process.
  • Check each of the facts carefully. Important fact-checking aspects you shouldn’t miss are context/s, superlatives, the spelling of names, report or news source (if mentioned in the text), timelines, numbers, and statistics. 
  • Don’t write something or someone is the best or the worst or the highest without proper evidence. Oftentimes, we may have to use contexts such as “arguably the best” or “one of the bests.” 
  • In any case, you need to properly fact-check a superlative.

Correction & Rejection

  • If your draft is rejected or if you are consulted about a possible error in your draft, you should handle the issue with an open mind. Analyze the points given by the editor/s so that you could look into the situation and resubmit after correction. 
  • If there is an error in your story (before or after it's published), it’s your responsibility to make the story error-free. Notify your supervisor and the Supervision Committee with corrections via authorized communication channels. And if we find any errors (before and after publish), we will send your story to you for correction. 
  • If you feel that you are right and your work is free of the issue mentioned by the editor/s, consult the respective supervisor, and communicate your point. But make sure that you are not trying to undermine an editorial process or deflect the errors you made by intently consulting the editor. 
  • If you still aren’t satisfied after the consultation with the editor, you can contact the Editorial Supervision Committee (Email: [email protected]) with your evidence and testimony. Remember that the Committee is an independent board and can take action against anyone found guilty. 
  • Editors have the right to reject subpar contents with severe technical writing, contextual, structural, and grammatical issues. They also have the right to correct issues and publish the edited article. 
  • We may also retract your published copy after communicating with you transparently. After that, we will keep a record of your problem copy for future reference.      

Aggregation

  • Accurately name-check the sources of the statement written in the reported speech. For example: namecheck Popsugar and Times when writing the Popsugar reported, or according to the Times or likewise).
  • Before covering information from anonymous sources, first, analyze if the information is necessary for the context you want to cover or if the information is outdated. 
  •  You should fact-check your story from as many sources as possible.
  •  We can use only credible sources. Remember the websites that lack EAT (Expertise, Authoritativeness, and Trustworthiness) should not be sourced. Example: Wikipedia is not a verified source. But, we can analyze the links of responsible publication houses referenced on Wikipedia and cover them. 
  • We believe in originality and authenticity. We never copy others' language and sentence structures in our contents. The only aspect we tend to copy quotes. 
  • We must attribute the covered quote to the original source or publication house that reported it. If the quote was a part of a public statement or press conference from a subject, we mention that it was said in the press conference or likewise. 

Plagiarism Policy

Plagiarism is the act of presenting others' work as your own. 

  • We take strict action against any form of plagiarism.
  • Editing supervisors will decide what would be called plagiarism or how much-copied content will count as plagiarism.
  • Plagiarism may result in termination of employment and contract. 
  • Don’t copy texts or paragraphs from one of your articles to another. You are only allowed to copy texts from one of your articles to another in certain cases—such as covering a brief background. (Example: summary of an ongoing trial, a brief summary of Clinton investigation, the brief history of Hurricane Katrina and others. If you include such information, please mention (“Used Background”) above the texts once.
  • Not providing external links or citing the source of information deliberately also counts as Plagiarism. 
  • We don’t accept your draft if it only consists of minor modifications of another publication’s work. We expect unique sentence structures, distinct phrasing, and presentation of well-researched information and context.
  • If you cannot verify critical information or fact reported in a publication, credit the information to the source. Consult your editing supervisor if you are confused about the credibility of the information instead of covering it.
  • Don’t send us text or drafts of yours that are published in other publications.
  • The guideline forbids you from using the words of other our brand websites colleagues. The only situation when you can use their words when you have to reference or attribute them in a context. 
  • Let your editing supervisor know if you find that someone has plagiarized your work.
  • It is up to the editors to ensure that articles published on our brand websites don’t miss any important contextual information required. Editors should engage in research of missed information and context, and cover them in the submitted draft if they wish to publish the article.  

Note: Plagiarism in any sense is a fireable offense. It may result in strict disciplinary actions against you. 

Author’s Social Media

  • Caution! Your personal social media accounts might present yourself as someone with bias or specific partisan agendas. Remember, our brand websites are an impartial institution and your social media activities should present yourself as an independent journalist. 
  • Be civil and respectful while responding to the readers or other users during your social media conversations. 
  • We request you don’t conduct yourself against the SB Web Technology and our brand website's content ethics, standards, and policies. 

Style Guidelines

Our style guidelines set common standards for writing, formatting, and design aspects of our content. Read our brand websites Style Guide Here (To Be Updated Soon).