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Service

A Schema.org Type
Thing > Intangible > Service
A service provided by an organization, e.g. delivery service, print services, etc.
PropertyExpected TypeDescription
Properties from Service
aggregateRating AggregateRating The overall rating, based on a collection of reviews or ratings, of the item.
areaServed AdministrativeArea  or
GeoShape  or
Place  or
Text		 The geographic area where a service or offered item is provided. Supersedes serviceArea.
audience Audience An intended audience, i.e. a group for whom something was created. Supersedes serviceAudience.
availableChannel ServiceChannel A means of accessing the service (e.g. a phone bank, a web site, a location, etc.).
award Text An award won by or for this item. Supersedes awards.
brand Brand  or
Organization		 The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person.
broker Organization  or
Person		 An entity that arranges for an exchange between a buyer and a seller. In most cases a broker never acquires or releases ownership of a product or service involved in an exchange. If it is not clear whether an entity is a broker, seller, or buyer, the latter two terms are preferred. Supersedes bookingAgent.
category CategoryCode  or
PhysicalActivityCategory  or
Text  or
Thing  or
URL		 A category for the item. Greater signs or slashes can be used to informally indicate a category hierarchy.
hasCertification Certification Certification information about a product, organization, service, place, or person.
hasOfferCatalog OfferCatalog Indicates an OfferCatalog listing for this Organization, Person, or Service.
hoursAvailable OpeningHoursSpecification The hours during which this service or contact is available.
isRelatedTo Product  or
Service		 A pointer to another, somehow related product (or multiple products).
isSimilarTo Product  or
Service		 A pointer to another, functionally similar product (or multiple products).
logo ImageObject  or
URL		 An associated logo.
offers Demand  or
Offer		 An offer to provide this item—for example, an offer to sell a product, rent the DVD of a movie, perform a service, or give away tickets to an event. Use businessFunction to indicate the kind of transaction offered, i.e. sell, lease, etc. This property can also be used to describe a Demand. While this property is listed as expected on a number of common types, it can be used in others. In that case, using a second type, such as Product or a subtype of Product, can clarify the nature of the offer.
Inverse property: itemOffered
provider Organization  or
Person		 The service provider, service operator, or service performer; the goods producer. Another party (a seller) may offer those services or goods on behalf of the provider. A provider may also serve as the seller. Supersedes carrier.
providerMobility Text Indicates the mobility of a provided service (e.g. 'static', 'dynamic').
review Review A review of the item. Supersedes reviews.
serviceOutput Thing The tangible thing generated by the service, e.g. a passport, permit, etc. Supersedes produces.
serviceType GovernmentBenefitsType  or
Text		 The type of service being offered, e.g. veterans' benefits, emergency relief, etc.
slogan Text A slogan or motto associated with the item.
termsOfService Text  or
URL		 Human-readable terms of service documentation.
Properties from Thing
additionalType Text  or
URL		 An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. Typically the value is a URI-identified RDF class, and in this case corresponds to the use of rdf:type in RDF. Text values can be used sparingly, for cases where useful information can be added without their being an appropriate schema to reference. In the case of text values, the class label should follow the schema.org style guide.
alternateName Text An alias for the item.
description Text  or
TextObject		 A description of the item.
disambiguatingDescription Text A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.
identifier PropertyValue  or
Text  or
URL		 The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes for more details.
image ImageObject  or
URL		 An image of the item. This can be a URL or a fully described ImageObject.
mainEntityOfPage CreativeWork  or
URL		 Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details.
Inverse property: mainEntity
name Text The name of the item.
potentialAction Action Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
sameAs URL URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.
subjectOf CreativeWork  or
Event		 A CreativeWork or Event about this Thing.
Inverse property: about
url URL URL of the item.

Instances of Service may appear as a value for the following properties
PropertyOn TypesDescription
isRelatedTo Product  or
Service		 A pointer to another, somehow related product (or multiple products).
isSimilarTo Product  or
Service		 A pointer to another, functionally similar product (or multiple products).
issuedThrough Permit The service through which the permit was granted.
itemOffered Demand  or
Offer		 An item being offered (or demanded). The transactional nature of the offer or demand is documented using businessFunction, e.g. sell, lease etc. While several common expected types are listed explicitly in this definition, others can be used. Using a second type, such as Product or a subtype of Product, can clarify the nature of the offer.
orderedItem Order  or
OrderItem		 The item ordered.
providesService ServiceChannel The service provided by this channel.
typeOfGood OwnershipInfo  or
TypeAndQuantityNode		 The product that this structured value is referring to.

More specific Types

Examples

Example 1
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No Markup Microdata RDFa JSON-LD Structure
Example notes or example HTML without markup.
An example of a invoice for a purchase and installation.

ACME Home Heating
Bill for: New furnace and installation
Customer: Jane Doe
payment due: 2015-01-30
minimum payment: $0.00
total due: $0.00
payment status: paid
order: furnace model ABC123
order: installation labor
Example encoded as Microdata embedded in HTML.
<div itemscope itemtype="https://schema.org/Invoice">
  <h1 itemprop="description">New furnace and installation</h1>
  <div itemprop="broker" itemscope itemtype="https://schema.org/LocalBusiness">
    <b itemprop="name">ACME Home Heating</b>
  </div>
  <div itemprop="customer" itemscope itemtype="https://schema.org/Person">
    <b itemprop="name">Jane Doe</b>
  </div>
  <time itemprop="paymentDueDate">2015-01-30</time>
  <div itemprop="minimumPaymentDue" itemscope itemtype="https://schema.org/PriceSpecification">
    <span itemprop="price">0.00</span>
    <span itemprop="priceCurrency">USD</span>
  </div>
  <div itemprop="totalPaymentDue" itemscope itemtype="https://schema.org/PriceSpecification">
    <span itemprop="price">0.00</span>
    <span itemprop="priceCurrency">USD</span>
  </div>
  <link itemprop="paymentStatus" href="https://schema.org/PaymentComplete" />
  <div itemprop="referencesOrder" itemscope itemtype="https://schema.org/Order">
    <span itemprop="description">furnace</span>
    <time itemprop="orderDate">2014-12-01</time>
    <span itemprop="orderNumber">123ABC</span>
    <div itemprop="orderedItem" itemscope itemtype="https://schema.org/Product">
      <span itemprop="name">ACME Furnace 3000</span>
      <meta itemprop="productID" content="ABC123" />
    </div>
  </div>
  <div itemprop="referencesOrder" itemscope itemtype="https://schema.org/Order">
    <span itemprop="description">furnace installation</span>
    <time itemprop="orderDate">2014-12-02</time>
    <div itemprop="orderedItem" itemscope itemtype="https://schema.org/Service">
      <span itemprop="description">furnace installation</span>
    </div>
  </div>
</div>
Example encoded as RDFa embedded in HTML.
<div vocab="https://schema.org/" typeof="Invoice">
  <h1 property="description">New furnace and installation</h1>
  <div property="broker" typeof="LocalBusiness">
    <b property="name">ACME Home Heating</b>
  </div>
  <div property="customer" typeof="Person">
    <b property="name">Jane Doe</b>
  </div>
  <time property="paymentDueDate">2015-01-30</time>
  <div property="minimumPaymentDue" typeof="PriceSpecification">
    <span property="price">0.00</span>
    <span property="priceCurrency">USD</span>
  </div>
  <div property="totalPaymentDue" typeof="PriceSpecification">
    <span property="price">0.00</span>
    <span property="priceCurrency">USD</span>
  </div>
  <meta itemprop="paymentStatus" content="PaymentComplete" />
  <div property="referencesOrder" typeof="Order">
    <span property="description">furnace</span>
    <time property="orderDate">2014-12-01</time>
    <span property="orderNumber">123ABC</span>
    <div property="orderedItem" typeof="Product">
      <span property="name">ACME Furnace 3000</span>
      <meta property="productID" content="ABC123" />
    </div>
  </div>
  <div property="referencesOrder" typeof="Order">
    <span property="description">furnace installation</span>
    <time property="orderDate">2014-12-02</time>
    <div property="orderedItem" typeof="Service">
      <span property="description">furnace installation</span>
    </div>
  </div>
</div>
Example encoded as JSON-LD in a HTML script tag.
<script type="application/ld+json">
{
    "@context": "https://schema.org/",
    "@type": "Invoice",
    "broker": {
      "@type": "LocalBusiness",
      "name": "ACME Home Heating"
    },
    "accountId": "xxxx-xxxx-xxxx-1234",
    "customer": {
      "@type": "Person",
      "name": "Jane Doe"
    },
    "paymentDueDate": "2015-01-30",
    "minimumPaymentDue": {
      "@type": "PriceSpecification",
      "price": 0.00,
      "priceCurrency": "USD"
    },
    "totalPaymentDue": {
      "@type": "PriceSpecification",
      "price": 0.00,
      "priceCurrency": "USD"
    },
    "paymentStatus": "https://schema.org/PaymentComplete",
    "referencesOrder": [
      {
        "@type": "Order",
        "description": "furnace",
        "orderDate": "2014-12-01",
        "orderNumber": "123ABC",
        "paymentMethod": "http://purl.org/goodrelations/v1#ByInvoice",
        "orderedItem": {
          "@type": "Product",
          "name": "ACME Furnace 3000",
          "productID": "ABC123"
        }
      },
      {
        "@type": "Order",
        "description": "furnace installation",
        "orderDate": "2014-12-02",
        "paymentMethod": "http://purl.org/goodrelations/v1#ByInvoice",
        "orderedItem": {
          "@type": "Service",
          "description": "furnace installation"
        }
      }
    ]
}
</script>
Structured representation of the JSON-LD example.
Example 2
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No Markup Microdata RDFa JSON-LD Structure
Example notes or example HTML without markup.
ACME Home Cleaning offers a variety of services in Massachusetts, including:
<ul>
  <li>House cleaning</li>
  <ul>
    <li>Apartment light cleaning</li>
    <li>House light cleaning up to 2 bedrooms</li>
    <li>House light cleaning 3+ bedrooms</li>
  </ul>
  <li>One-time services</li>
  <ul>
    <li>Window washing</li>
    <li>Carpet deep cleaning</li>
    <li>Move in/out cleaning</li>
  </ul>
</ul>
Example encoded as Microdata embedded in HTML.
<div itemscope itemtype="https://schema.org/Service">
  <meta itemprop="serviceType" content="Home cleaning" />
  <span itemprop="provider" itemscope itemtype="https://schema.org/LocalBusiness">
    <span itemprop="name">ACME Home Cleaning</span>
  </span>
  offers a variety of services in
  <span itemprop="areaServed" itemscope itemtype="https://schema.org/State">
    <span itemprop="name">Massachusetts</span>, including
  </span>
  <ul itemprop="hasOfferCatalog" itemscope itemtype="https://schema.org/OfferCatalog">
    <li itemprop="itemListElement" itemscope itemtype="https://schema.org/OfferCatalog">
      <span itemprop="name">House cleaning</span>
      <ul itemprop="itemListElement" itemscope itemtype="https://schema.org/OfferCatalog">
        <li itemprop="itemListElement" itemscope itemtype="https://schema.org/Offer">
          <div itemprop="itemOffered" itemscope itemtype="https://schema.org/Service">
            <span itemprop="name">Apartment light cleaning</span>
          </div>
        </li>
        <li itemprop="itemListElement" itemscope itemtype="https://schema.org/Offer">
          <div itemprop="itemOffered" itemscope itemtype="https://schema.org/Service">
            <span itemprop="name">House light cleaning up to 2 bedrooms</span>
          </div>
        </li>
        <li itemprop="itemListElement" itemscope itemtype="https://schema.org/Offer">
          <div itemprop="itemOffered" itemscope itemtype="https://schema.org/Service">
            <span itemprop="name">House light cleaning 3+ bedrooms</span>
          </div>
        </li>
      </ul>
    <li itemprop="itemListElement" itemscope itemtype="https://schema.org/OfferCatalog">
      <span itemprop="name">One-time services</span>
      <ul itemprop="itemListElement" itemscope itemtype="https://schema.org/OfferCatalog">
        <li itemprop="itemListElement" itemscope itemtype="https://schema.org/Offer">
          <div itemprop="itemOffered" itemscope itemtype="https://schema.org/Service">
            <span itemprop="name">Window washing</span>
          </div>
        </li>
        <li itemprop="itemListElement" itemscope itemtype="https://schema.org/Offer">
          <div itemprop="itemOffered" itemscope itemtype="https://schema.org/Service">
            <span itemprop="name">Carpet deep cleaning</span>
          </div>
        </li>
        <li itemprop="itemListElement" itemscope itemtype="https://schema.org/Offer">
          <div itemprop="itemOffered" itemscope itemtype="https://schema.org/Service">
            <span itemprop="name">Move in/out cleaning</span>
          </div>
        </li>
      </ul>
    </li>
  </ul>
</div>
Example encoded as RDFa embedded in HTML.
<div vocab="https://schema.org/" typeof="Service">
  <meta property="serviceType" content="Home cleaning" />
  <span property="provider" typeof="LocalBusiness">
    <span property="name">ACME Home Cleaning</span>
  </span>
  offers a variety of services in
  <span property="areaServed" typeof="State">
    <span property="name">Massachusetts</span>, including
  </span>
  <ul property="hasOfferCatalog" typeof="OfferCatalog">
    <li property="itemListElement" typeof="OfferCatalog">
      <span property="name">House cleaning</span>
      <ul property="itemListElement" typeof="OfferCatalog">
        <li property="itemListElement" typeof="Offer">
          <div property="itemOffered" typeof="Service">
            <span property="name">Apartment light cleaning</span>
          </div>
        </li>
        <li property="itemListElement" typeof="Offer">
          <div property="itemOffered" typeof="Service">
            <span property="name">House light cleaning up to 2 bedrooms</span>
          </div>
        </li>
        <li property="itemListElement" typeof="Offer">
          <div property="itemOffered" typeof="Service">
            <span property="name">House light cleaning 3+ bedrooms</span>
          </div>
        </li>
      </ul>
    <li property="itemListElement" typeof="OfferCatalog">
      <span property="name">One-time services</span>
      <ul property="itemListElement" typeof="OfferCatalog">
        <li property="itemListElement" typeof="Offer">
          <div property="itemOffered" typeof="Service">
            <span property="name">Window washing</span>
          </div>
        </li>
        <li property="itemListElement" typeof="Offer">
          <div property="itemOffered" typeof="Service">
            <span property="name">Carpet deep cleaning</span>
          </div>
        </li>
        <li property="itemListElement" typeof="Offer">
          <div property="itemOffered" typeof="Service">
            <span property="name">Move in/out cleaning</span>
          </div>
        </li>
      </ul>
    </li>
  </ul>
</div>
Example encoded as JSON-LD in a HTML script tag.
<script type="application/ld+json">
{
  "@context": "https://schema.org/",
  "@type": "Service",
  "serviceType": "Weekly home cleaning",
  "provider": {
    "@type": "LocalBusiness",
    "name": "ACME Home Cleaning"
  },
  "areaServed": {
    "@type": "State",
    "name": "Massachusetts"
  },
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Cleaning services",
    "itemListElement": [
      {
        "@type": "OfferCatalog",
        "name": "House Cleaning",
        "itemListElement": [
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Apartment light cleaning"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "House light cleaning up to 2 bedrooms"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "House light cleaning 3+ bedrooms"
            }
          }
        ]
      },
      {
        "@type": "OfferCatalog",
        "name": "One-time services",
        "itemListElement": [
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Window washing"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Carpet cleaning"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Move in/out cleaning"
            }
          }
        ]
      }
    ]
  }
}
</script>
Structured representation of the JSON-LD example.
Example 3
Copied
No Markup Microdata RDFa JSON-LD Structure
Example notes or example HTML without markup.
Car for hire driver #123 is within 50 meters of a given location, but is moving.
Example encoded as Microdata embedded in HTML.
<div itemscope itemtype="https://schema.org/TaxiService">
  <div itemprop="provider" itemscope itemtype="https://schema.org/LocalBusiness">
    <span itemprop="name">driver #123</span>
    <div itemprop="location" itemscope itemtype="https://schema.org/Place">
      <div itemprop="geo" itemscope itemtype="https://schema.org/GeoCircle">
        <div itemprop="geoMidpoint" itemscope itemtype="https://schema.org/GeoCoordinates">
          <meta itemprop="latitude" content="42.362757" />
          <meta itemprop="longitude" content="-71.087109" />
        </div>
        <meta itemprop="geoRadius" content="50" />
      </div>
    </div>
  </div>
  <meta itemprop="providerMobility" content="dynamic" />
</div>
Example encoded as RDFa embedded in HTML.
<div vocab="https://schema.org/" typeof="TaxiService">
  <div property="provider" typeof="LocalBusiness">
    <span property="name">driver #123</span>
    <div property="location" typeof="Place">
      <div property="geo" typeof="GeoCircle">
        <div property="geoMidpoint" typeof="GeoCoordinates">
          <meta property="latitude" content="42.362757" />
          <meta property="longitude" content="-71.087109" />
        </div>
        <meta property="geoRadius" content="50" />
      </div>
    </div>
  </div>
  <meta property="providerMobility" content="dynamic" />
</div>
Example encoded as JSON-LD in a HTML script tag.
<script type="application/ld+json">
  {
    "@context": "https://schema.org/",
    "@type": "TaxiService",
    "provider": {
      "@type": "LocalBusiness",
      "name": "driver #123",
      "location": {
        "@type": "Place",
        "geo": {
          "@type": "GeoCircle",
          "geoMidpoint": {
            "@type": "GeoCoordinates",
            "latitude": "42.362757",
            "longitude": "-71.087109"
          },
          "geoRadius": "50"
        }
      }
    },
    "providerMobility": "dynamic"
  }
</script>
Structured representation of the JSON-LD example.
Example 4
Copied
No Markup JSON-LD Structure
Example notes or example HTML without markup.
An example of an online repository that hosts scientific research data (JSON-LD only).
Example encoded as JSON-LD in a HTML script tag.
See https://github.com/ESIPFed/science-on-schema.org/blob/master/guides/DataRepository.md for a complete guide.

<script type="application/ld+json">
{
  "@context": {
    "@vocab": "https://schema.org/"
  },
  "@type": [
    "Service",
    "ResearchProject"
  ],
  "legalName": "Sample Data Repository Office",
  "name": "SDRO",
  "url": "https://www.sample-data-repository.org",
  "description": "The Sample Data Repository Service provides access to data from an imaginary domain accessible from this website.",
  "sameAs": [
    "http://www.re3data.org/repository/r3d1000000xx",
    "https://twitter.com/SDRO",
    "https://www.linkedin.com/company/123456789/"
  ],
  "category": [
    "Biological Oceanography",
    "Chemical Oceanography"
  ],
  "provider": [
    {
      "@type": "ResearchProject",
      "name": "SDRO Technical Office",
      "description": "We provide all the infrastructure for the SDRO"
    },
    {
      "@type": "ResearchProject",
      "name": "SDRO Science Support Office",
      "description": "We provide all the science support functionality for the SDRO"
    }
  ],
  "logo": {
    "@type": "ImageObject",
    "url": "https://www.sample-data-repository.org/images/logo.jpg"
  },
  "contactPoint": {
    "@type": "ContactPoint",
    "name": "Support",
    "email": "[email protected]",
    "url": "https://www.sample-data-repository.org/about-us",
    "contactType": "customer support"
  },
  "foundingDate": "2006-09-01",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main St.",
    "addressLocality": "Anytown",
    "addressRegion": "ST",
    "postalCode": "12345",
    "addressCountry": "USA"
  },
  "parentOrganization": {
    "@type": "Organization",
    "@id": "http://www.someinstitute.edu",
    "legalName": "Some Institute",
    "name": "SI",
    "url": "http://www.someinstitute.edu",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "234 Main St.",
      "addressLocality": "Anytown",
      "addressRegion": "ST",
      "postalCode": "12345",
      "addressCountry": "USA"
    }
  },
  "identifier": {
    "@type": "PropertyValue",
    "name": "Re3data DOI: 10.17616/R37P4C",
    "propertyID": "https://registry.identifiers.org/registry/doi",
    "value": "doi:10.17616/R37P4C",
    "url": "https://doi.org/10.17616/R37P4C"
  },
  "funder": {
    "@type": "Organization",
    "@id": "https://doi.org/10.13039/100000141",
    "legalName": "Division of Ocean Sciences",
    "alternateName": "OCE",
    "url": "https://www.nsf.gov/div/index.jsp?div=OCE",
    "identifier": {
      "@type": "PropertyValue",
      "propertyID": "https://registry.identifiers.org/registry/doi",
      "value": "doi:10.13039/100000141",
      "url": "https://doi.org/10.13039/100000141"
    },
    "parentOrganization": {
      "@type": "Organization",
      "@id": "http://doi.org/10.13039/100000085",
      "legalName": "Directorate for Geosciences",
      "alternateName": "NSF-GEO",
      "url": "http://www.nsf.gov",
      "identifier": {
        "@type": "PropertyValue",
        "propertyID": "https://registry.identifiers.org/registry/doi",
        "value": "doi:10.13039/100000085",
        "url": "https://doi.org/10.13039/100000085"
      },
      "parentOrganization": {
        "@type": "Organization",
        "@id": "http://dx.doi.org/10.13039/100000001",
        "legalName": "National Science Foundation",
        "alternateName": "NSF",
        "url": "http://www.nsf.gov",
        "identifier": {
          "@type": "PropertyValue",
          "propertyID": "https://registry.identifiers.org/registry/doi",
          "value": "doi:10.13039/100000001",
          "url": "https://doi.org/10.13039/100000001"
        }
      }
    }
  },
  "availableChannel": [
    {
      "@type": "ServiceChannel",
      "serviceUrl": "https://www.sample-data-repository.org/search",
      "providesService": {
        "@type": "Service",
        "name": "SDRO Website Search",
        "description": "Search for webpages, datasets, authors, funding awards, instrumentation and measurements",
        "potentialAction": {
          "@type": "SearchAction",
          "target": "https://www.sample-data-repository.org/search?keywords={query_string}"
        }
      }
    }
  ],
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Sample Data Repository Resource Catalog",
    "itemListElement": [
      {
        "@type": "DataCatalog",
        "@id": "https://www.sample-data-repository.org/collection/biological-data",
        "name": "Biological Data",
        "audience": {
          "@type": "Audience",
          "audienceType": "public",
          "name": "General Public"
        }
      },
      {
        "@type": "DataCatalog",
        "@id": "https://www.sample-data-repository.org/collection/geological-data",
        "name": "Geological Data",
        "audience": {
          "@type": "Audience",
          "audienceType": "public",
          "name": "General Public"
        }
      }
    ]
  }
}
</script>
Structured representation of the JSON-LD example.