T-Mobile Center Rebranding
Populous was asked to transform the Sprint Center to the T-Mobile Center. This included a full redesign of exterior and interior signage and wayfinding, as well as some experiential brand elements.


Rendering view of Grand Street Plaza







Added parapet signage


Oak St. pylon redesign


Hanging T element


Underbowl refresh featuring KC sign, changeable partner logos and lighting elements



Full wayfinding and code signage redesign