Every few years, publishers that provided a W-8 tax form may need to resubmit their US tax forms in AdSense to make sure their tax information is correct. Refreshing your tax information will allow Google to apply the correct withholding rate to your earnings (where applicable) and ensure timely payments are made.
W-8 tax forms submitted in 2021 will expire on December 31, 2024 (note that W-9 tax forms do not expire).
To figure out if this applies to you, you can reference your current active tax form by following these steps:
Sign in to your AdSense account.
Click Payments, then Payments info…
read more... Announcements
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US tax form resubmission for publishers who provided a W-8 tax form in 2021
October 31, 2024
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Download the TCF error report to troubleshoot your certified CMP coverage
30 September 2024
We’ve introduced two new error types to the TCF error report to help you troubleshoot your certified CMP coverage: Error 9.1: A TCF CMP is present on the request, but it is not certified by Google. Error 10.1: We received a request from the EEA, UK, or Switzerland, but it lacks TCF signals. To resolve either of these errors if they appear in your TCF error report, review the CMP with whom you're working to ensure it is certified by Google.read more... -
Related search for Auto ads now supports new languages
September 11, 2024
Previously, related search for Auto ads was only available for sites with pages in English and German. Starting today, related search for Auto ads is also available for sites with pages in French, Spanish, and Japanese. Learn more about related search for Auto ads. Note, if you turn on related search for Auto ads on a site in an unsupported language, related search for Auto ads won't appear. Check the FAQs for related search for Auto ads for more information.read more... -
Update to Google’s approach to transatlantic data flows
As of 16 September 2024, when our clients and partners use Google’s Ads Services, Google, in certain circumstances, will rely on the Swiss-U.S. Data Privacy Framework and the UK Extension to the EU-U.S. Data Privacy Framework for the transfer of personal information from Switzerland and the UK, respectively, to the U.S. Google has relied, in certain circumstances, on the EU-U.S. Data Privacy Framework for the transfer of personal information to the U.S since 1 September 2023. No action is required from you in order to rely on these new frameworks.read more... -
US state regulations messages update for Privacy & messaging
The US state regulations messages available in the Privacy & messaging tool have been updated to support publisher compliance with new state privacy regulations in Montana, Oregon, and Texas. Additionally, we have added support for the GPP US National string. To use these new settings: Existing US state regulations messages: Edit the message in Privacy & messaging to adjust the Targeting settings in the message builder to include the newly added states. New US state regulations messages: All available US states will be selected by default in the Targeting settings in the message builder. Learn…read more... -
[Important notice] Russia-based AdSense accounts will be deactivated
August 13, 2024
At this time, we are deactivating all Russia-based AdSense accounts. This means you will not be able to monetize with any AdSense accounts based in Russia. This follows several measures we've taken since 2022, including the suspension of ad serving in Russia. Your July earnings will be disbursed around 21–26 of August, assuming you have no active payment holds and meet the minimum payment thresholds. Learn more about payment thresholds for AdSense. Learn more about payment thresholds for YouTube. Within 60 days, we will attempt to disburse any remaining balance in your account, if you have met…read more... -
AdSense for Search: upcoming consent management requirements for serving AFS ads in Switzerland
June 24, 2024
Beginning 31 July 2024, to comply with the EU User Consent Policy, partners using our Search Ads publisher products (AdSense for Search, AdSense for Domains and Programmable Search Engine) when serving ads to users in Switzerland (in addition to the EEA and the UK) will be required to either: Use a certified CMP that integrates with the TCF, or; Implement the ivt parameter in your ad request indicating that you wish to allow ads that use an invalid traffic-only cookie & local storage on both consented and unconsented traffic. After this date, if you send our Search Ads publisher products an ad…read more... -
Privacy & messaging: updates to AdSense US states regulations
June 18, 2024
We've launched user messages for Colorado, Connecticut, Virginia and Utah privacy laws in AdSense in addition to California. Through these messages, site visitors can opt out of the sale or sharing of their personal information. For existing US state regulations messages, you will need to activate new states manually in the user interface targeting settings in order for them to apply. For new US state regulations messages, all US available states will be selected by default, and you can update the selection in the user interface targeting settings prior to publishing. To activate new states or…read more... -
New consent requirements for traffic in Switzerland
May 3, 2024
From July 31, 2024, partners using Google advertising products will be required to obtain Swiss users’ consent to the use of cookies or other local storage where legally required, as well as the collection, sharing, and use of personal data for the personalization of ads. To comply with the updated EU User Consent Policy, partners using our publisher products will be required to use a certified CMP that integrates with the TCF when serving ads to users in Switzerland, in addition to the EEA and the UK.read more... -
Updates to consent revocability in Privacy & messaging
April 30, 2024
The advertising industry as a whole is taking into consideration evolving user expectations with regards to privacy across Europe. Google is committed to providing users with consistent transparency and controls over their data. In line with this commitment we've made some updates to our Privacy & messaging user message. As a reminder, consent revocability is a requirement of the Privacy & messaging user consent program. In the Privacy & messaging user message, we removed reference to your privacy policy as a place to withdraw consent and clarified that the revocation link at the bottom of the…read more... -
Boost your revenue potential with the new ad intents format for Auto ads
April 16, 2024
Today, we're launching a new format for Auto ads called "ad intents". Ad intents is an intent-driven format that places links and anchors into existing text and pages on your site related to your content. When a user interacts with a link or anchor, it opens a dialog that shows users relevant, organic search results with ads and can help to increase your earnings. Ad intents shows highly-relevant ads that don't rely on third-party cookies. Find out more about the ad intents format. Ad intent link: Ad intent anchor: Opt in to ad intents To opt in to this new format: visit the Auto ads settings …read more... -
New site-level approval process for AdSense for Search (AFS) sites
March 6, 2024
Starting March 4, 2024, before you can show ads via AdSense for Search (AFS) on a new site, you'll need to add your site to the Sites page in your AdSense account. Each new site will go through a verification process that checks that you own the domain or have the ability to modify its content. The process will also review your site for compliance with the AdSense Program policies and Google Publisher policies. After checks are completed, your site will be marked as "Ready" and you can start showing AFS ads. We're launching this change in several stages: Any existing sites you’re currently mon…read more... -
Google Analytics 4 integration with AdSense
December 18, 2023
We're pleased to announce that you can now establish links between Google Analytics 4 (GA4) properties and AdSense accounts. If you're using GA4 subproperties or roll-up properties, you can establish links between those properties and AdSense accounts independently from the source properties. When you link your AdSense account to a GA4 property, your AdSense data from that account becomes available in GA4 reports and explorations. By combining AdSense data with other site metrics, such as traffic sources and user behavior, you can gain deeper insights and identify patterns that can help you to…read more... -
Google Search Ads publisher products will begin enforcing consent management requirements on February 1, 2024
December 15, 2023
In August 2023, we announced that we will require partners using our Search Ads publisher products (AdSense for Search, AdSense for Domains and Programmable Search Engine) to use a certified CMP that integrates with IAB Europe’s Transparency and Consent Framework (TCF) when serving ads to users in the European Economic Area (EEA) or the UK. View the list of Google-certified CMPs. We previously announced that we will begin to apply this requirement on January 16, 2024. This announcement serves as an important update that we will now begin enforcement on February 1, 2024 and are providing partne…read more... -
Limited ads in AdSense
December 7, 2023
In the first quarter of 2024, Google will launch support for programmatic bidding on inventory eligible for limited ads. A publisher can enable this new serving mode to make use of invalid traffic detection-only cookies & local storage on both consented and un-consented traffic to enable demand from Google demand and Authorized Buyers in limited ads. Learn more about limited adsread more... -
AdSense for Search and other Search Ads products to use new serving domains and deprecate ad personalization
November 3, 2023
Starting in November 2023, we will begin to move Search Ads publisher products from using "google.com" as their "serving domain" to the new domains listed below. Products in scope are: AdSense for Search (AFS), AdSense for Shopping (AFSh), and Programmable Search Engine (ProSE). The "serving domain" is the domain (formerly "google.com") that serves ads and other content within an iframe on publisher sites and apps. Publishers should expect to instead see iframes for AFS/AFSh/ProSE that use a combination of the following domains: "https://www.adsensecustomsearchads.com" "https://syndicatedsearc…read more... -
Introducing the new Ad review center
November 2, 2023
We're super excited to introduce the new Ad review center for AdSense, Ad Manager, and AdMob. We've spent a lot of time listening to feedback from publishers and partners alike, and we've made several investments to improve the experience for everyone. What's new Larger area to view ads: We've improved the layout to maximize the area you have for viewing ads. New, easy-to-use filters: We've added new filters to make it quicker and easier to select statuses like "Allowed" and "Blocked". Bulk actions are easier: We've added a prominent Select all button so it's now easier to take actions on page…read more... -
The Policy center is now available to AFS publishers
November 1, 2023
We’re excited to inform you that the Policy center will soon be available for all AdSense for Search (AFS) publishers. You should be able to see the Policy center tab in the left panel of your AdSense account. There is no action required from you at this time. If we detect that any of your sites have policy violations or other issues, you’ll be notified in the Policy center and via email. Please use the information in the Policy center to resolve issues quickly and efficiently to minimize potential impact to your ad serving. For more information about the Policy center and how to fix policy is…read more... -
Vignettes in Auto ads now have frequency controls
October 23, 2023
As of October 23, 2023, we're changing the way the vignette ads format in Auto ads works to give you more control over how often vignettes are shown to your users. What's changing Vignettes are now displayed when the user leaves a page or comes back to it. After you've turned on vignette ads under Auto ads, you'll be able to change the frequency at which these ads are shown. The default frequency is set to 10 minutes. You can choose your own frequency from 1 minute to 1 hour depending on how many vignettes you want to show your users. Learn how to choose the frequency of your vignette ads.read more... -
Engage your users with related search for Auto ads
October 19, 2023
Today, we're launching related search for Auto ads, a new Auto ads feature that displays search terms related to the content of the pages your users are viewing. When a user selects a suggested search term, they are taken to a search results page where they can engage with AdSense for Search ads and relevant results from your site. Because related search for Auto ads is a navigational unit and not an ad, it doesn't count toward the ad load on the page. Related search for Auto ads is available to all publishers. To turn on related search for Auto ads on your site, visit your Auto ads settings p…read more... -
Improvements to site management
September 15, 2023
We've made some improvements to site management to make it quicker and easier to verify your site ownership and check your ads.txt status. What's new? Real-time site ownership checks When you add a new site in AdSense, we'll now verify your site ownership in real time. New site verification method We've added a new verification method called "meta tag". If you don't want to show ads on your homepage, you can use meta tag as an alternative to the AdSense code snippet. Ads.txt improvements We've added a "last crawled" date and time (e.g., 17 Aug 2023 16:21) to the "Ads.txt" section so you can se…read more... -
New Google consent management requirements for publishers serving ads in the EEA and UK
August 15, 2023
We recently announced that beginning January 16, 2024, publishers and developers using Google AdSense, Ad Manager, or AdMob will be required to use a Consent Management Platform (CMP) that has been certified by Google and has integrated with the IAB Europe’s Transparency and Consent Framework (TCF) when serving ads to users in the European Economic Area or the UK. This requirement also applies to publishers using AdSense For Search (AFS), AdSense For Shopping (AFSh), and Programmable Search Engine (ProSE). Please review this article for further details including a full list of Google-certified…read more... -
An update on the SEPA payment method
July 11, 2023
AdSense supports Single Euro Payments Area (SEPA) payments in EUR currency for publishers in these countries: Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Germany, Denmark, Estonia, Spain, Finland, France, Gibraltar, Greece, Croatia, Hungary, Ireland, Iceland, Italy, Liechtenstein, Lithuania, Luxembourg, Latvia, Monaco, Malta, Netherlands, Poland, Portugal, Romania, Slovenia, Slovakia. Learn more about the countries where SEPA payments are available. If you want to sign up for SEPA payments, follow these steps to change your payment method for AdSense.read more... -
Updates to the Auto ads interface
March 15. 2023
To make it easier to navigate and understand the differences between Auto ads formats, we've made the following updates to the Auto ads settings panel: We've reorganized the formats into two groups based on their behavior: "Overlay formats" (anchor, vignette, and side rail) are ads that are placed over a page's content without affecting its layout. "In-page formats" (banner and Multiplex) are ads that are placed within areas of a page based on the page's layout and amount of content. The format previously called "in-page ads" is now called "banner ads" and is part of the "In-page formats" grou…read more... -
Site management is changing in AdSense
February 20, 2023
The Sites page is the starting point for anyone who wants to monetize a new site in AdSense. Starting March 20, 2023, we're redesigning the Sites page to be more user friendly and making some important changes alongside the new look and feel. What's changing? The look and feel The most noticeable change is the new look and feel. The new Sites page will show your list of sites in a table with search functionality, similar to how sites are shown elsewhere in AdSense. What can be added as a site to AdSense Going forward, you'll only be able to add the following as "sites" in AdSense: Domains (e.g…read more... -
Introducing side rail ads
November 30, 2022
Today, we're announcing a new ad format called side rails. Side rails are ads that stick to the sides of your pages when they're viewed on widescreen devices, such as desktops. If you already have anchor ads turned on, side rails will automatically start to appear on your site after December 13, 2022. If you'd prefer not to show side rails, you can turn off this option in your Auto ads settings.read more... -
Updates to the style validation rules for search style ad settings
November 18, 2022
To improve the search ads experience for users and advertisers, we're updating the style validation rules for some search style ad settings. Search styles must meet the latest rules to be saved successfully. The search style editor in AdSense will enforce these new rules when you either create new search styles or edit your existing search styles.read more... -
First-party cookies for personalization
October 10, 2022
In 2020, we launched first-party cookies from Google to help you increase your revenue with features like frequency capping. Now, we've updated first-party cookies to also support personalization. First-party cookies for personalization help to show personalized ads to your users when third-party cookies aren’t available, which may increase your revenue. Note that you can only use these cookies for personalization if you’ve turned on the "Allow first-party cookies" option. We've added a new control to the "Ad serving" tab in your account to let you choose whether you want to allow first-party …read more... -
Improvements to blocking controls navigation
October 10, 2022
We've made some improvements to make it easier to navigate the ad blocking options in AdSense. We've renamed the Blocking controls page to "Brand safety" and added a new site search. Previously, sites were listed in the main navigation panel, but because many publishers have multiple sites, we've replaced the site list with an easy-to-use site search. This change simplifies the main navigation panel and makes it easier to block ads on different sites.read more... -
Update on FLEDGE testing plans
August 25, 2022
AdSense will expand testing of the FLEDGE API and begin rendering ads on a small percentage of traffic globally on or after 24 September 2022. There is no publisher revenue impact expected at this stage. Please note that during this initial testing phase, the blocking control for animated display ads will not apply, meaning animated ads may serve via FLEDGE even if you’ve enabled the blocking control. If you would like to turn off access to FLEDGE on your sites, you can do so via Chrome’s permission policy header. Please note, the use of Topics and FLEDGE is subject to Google’s EU User Consent…read more... -
Chrome's FLEDGE API testing to start soon on AdSense
July 29, 2022
AdSense will begin initial testing for FLEDGE API integration without rendering any ads, on a small percentage of traffic on or after August 28, 2022. There is no publisher revenue or performance impact expected and no change on how publisher controls apply for now. We’ll be sharing more information before AdSense starts rendering ads via FLEDGE. If you would like to turn off access to FLEDGE on your sites, you can do so via Chrome’s permission-policy header. Please note, the use of Topics and FLEDGE is subject to Google’s EU User Consent policy requirements (e.g. obtaining users’ legally vali…read more... -
Chrome's Topics API public origin trial to start soon on AdSense
June 1, 2022
From July 1, 2022, AdSense will start initial testing of Topics globally on ad requests for a small percentage of traffic. This initial test is to validate that our systems are operating as designed, and no revenue or performance impact is expected. If you prefer to opt out of Topics testing, you can do so using Chrome's Permissions-policy header.read more... -
Updates to search style ad extensions
May 24, 2022
Starting June 23, we're changing how some ad extension settings work for search styles for AdSense for Search. Specifically, we're making the following changes to “Extension settings” for search ads: The "Advertiser images" extension will be renamed to "Visual formats". The "Media links" extension will be removed. The grouping of former "Media links" extension types into opt-out controls will be changed as detailed below: Extension type Current extension setting Extension setting after June 23 Phone call links Media links Additional information App store links Media links Visual formats All ot…read more... -
Adding screenshots to the Policy center
May 24, 2022
To make it easier to determine what to fix when you have a policy issue, we're introducing screenshots to the Policy center. Screenshots highlight examples of policy issues found on your pages and can help you to identify and understand these issues. Currently only some policy issues are eligible for screenshots. We'll be adding screenshots for more policy issues over the coming months as we roll out this change. How to view screenshots To find out if an issue in your Policy center has screenshots, click Fix in the "Action" column. This will take you to the "Issue details" page where you’ll se…read more... -
Making the user-based ads control available to Authorized Buyers
April 6, 2022
Starting May 6, 2022, the user-based ads control in AdSense will be updated to also apply to ads from Authorized Buyers. Previously this control only applied to ads from Google Ads and Display & Video 360. Benefits to publishers Expanding user-based ads to include Authorized Buyers gives you more control over the sharing and use of your users' visitation information. Preparing for the change You don't need to take any action unless you want to change your current user-based ads setting. We'll automatically apply your current setting to Authorized Buyers on May 6, 2022. If you don't want to sho…read more... -
Reminder: The new AdSense code is available
April 4, 2022
Last year, we launched a new version of the AdSense code. We'd like to take this opportunity to remind you that you're welcome to update your ad code if you want to take advantage of the new optimization features. The new ad code is available when you sign in to AdSense and get code from your account and works for both Auto ads and ad units. Do I have to replace my old ad code with the new ad code? There's no requirement to replace the existing ad code on your site, but doing so will allow AdSense to trigger optimization features which can improve performance of the ads on your site. Tips: If …read more... -
Show anchor ads on your AMP site
March 28, 2022
Based on feedback from publishers with AMP sites, we’ve updated Auto ads for AMP to support anchor ads. If you'd prefer not to show this format on your AMP site, you can turn this option off using the controls on your "Auto ads for AMP" page. Learn how to set up Auto ads on your AMP site. What does this mean for me? From April 11, 2022, if you're using Auto ads for AMP, anchor ads will start to appear on your sites. You may see an increase in your AMP revenue. The change will apply to all sites that have Auto ads for AMP enabled in your AdSense account. What should I do next? There's no action…read more... -
YouTube homepage and payments account
February 23, 2022
Starting in March 2022 and rolling out over the next few months, YouTube earnings will have a separate homepage and payments account in AdSense. Learn more about this change below. What's new The AdSense experience for YouTube creators is improving. Starting in March 2022 and rolling out over the next few months, YouTube will have a dedicated AdSense for YouTube homepage in AdSense. It allows creators even quicker access to their finalized YouTube earnings in AdSense. In addition, payments for YouTube earnings will be separated into its own payments account. This means the YouTube and AdSense …read more... -
Introducing related search for content pages
February 14, 2022
Today, we're excited to announce related search for content pages, a new AdSense for Search feature that displays search terms related to the content of the pages your users are reading. Using related search on your content pages can encourage your users to explore relevant topics on your site and engage with search ads. To use related search on your content pages, you need to complete the necessary contracting steps for AdSense for Search. Please contact your account manager to activate AdSense for Search for your AdSense account. You can create related search units in your AdSense account, s…read more... -
Related search experiments re-enabled
January 6, 2022
We'd like to inform you that as of January 6, 2022, we've re-enabled your ability to create Related search Search style experiments in your AdSense account. We apologize for any inconvenience caused while the feature was paused.read more...