We may suspend or disable Business Profiles that don’t follow our guidelines. If you believe your profile should be reinstated, you can submit an appeal.
How to Use the Google Business Profile Appeal Tool
Before you submit an appeal
Make sure your profile follows all the guidelines. Learn more about our guidelines.
Submit an appeal
Prepare your evidence
Important: Once you open the evidence form, you must submit it within 60 minutes or it won’t be attached to your appeal.
You may be prompted to add optional evidence to a linked form to support your appeal. Evidence that can help strengthen your appeal includes:
- Official business registration
- A business license
- Tax certificates
- Utility bills for the business such as:
- Electricity
- Phone
- Water
- Internet
Tip: For any documents you submit as evidence, check that the business name and address match the profile you want to make an appeal for.
Submit your appeal
- Open the Google Business Profile appeals tool.
- If you’re signed in to the Google account related to the profile you want to appeal, select Confirm.
- To select a different account, select Switch account.
- Select the Business Profile that you want to appeal
Continue.
- The Google Business Profile appeals tool shows:
- The restricted profile
- The reason for the moderation action
- A link to the violated policy
- At the bottom right, select Submit Appeal.
- Optional: A prompt to submit evidence may appear. To strengthen your appeal, we highly recommend to submit evidence.
- Select Submit.
- We'll review your appeal and send you an email with a decision.
Submit evidence
Important: If you choose to submit an evidence along with your appeal, make sure to submit it within 60 minutes.
- To open the evidence form, after you submit your appeal, select Add evidence.
- Review your business details.
- In the “Upload documents” section, select Choose file.
- You can provide additional context why your profile should be reinstated.
- Select Submit.
Submit an appeal when your account is restricted
Your account may be restricted when you violate our policy. As a result of an account restriction, the Business Profiles you manage are suspended and you won’t be able to create or claim other profiles. Learn more about Google Business Profile restriction policy.
To lift the restriction, you can provide a reason and submit an appeal for your account on your My accounts page. You can find and track the status of your appeal there as well.
Once the account restriction is lifted, to remove the Business Profile suspension, you can submit an appeal for your Business Profile.
Appeal more than 10 Business Profiles
To submit appeals for more than 10 profiles:
- On the Google Business Profile appeals tool, select the Business Profile you want to appeal.
- Make sure you’re signed in to the Google Account related to your Business Profile.
- After you submit the appeal, you have the option to include evidence.
- You’ll be asked if the appeal is for more than 10 profiles, click Yes.
- Attach a spreadsheet that includes the evidence and Business Profile ID for each profile. Learn more about the types of evidence.
- Click Submit.
Tip: In the Google Business Profiles appeals tool, the status will only change for the profile you selected. The status of the other profiles you appealed won’t be updated on the tool. You will only receive one email notification with an appeal decision for the profile you selected in the tool.
Check the status of an appeal in the appeals tool
- Open the Google Business Profile appeals tool.
- Make sure you’re signed in to the Google Account related to your Business Profile.
- Select the Business Profile for the appeal that you submitted.
- On the right, you’ll find the status of the appeal:
- Submitted
- Approved
- Not Approved
- Can't be appealed
- Eligible for appeal
Request an additional review to a denied request
Only if your reinstatement request is denied, we may be able to do an additional review to prove your eligibility. You can submit an additional review to a denied request. You can provide additional evidence that wasn’t added with your original appeal. View the types of evidence that can strengthen your appeal process.
If you're located in a European Economic Area (EEA) member state or territory, you may have additional redress options. Learn more about those potential options.
Fix issues with a reinstated profile
If you have issues with your reinstated profile, contact Google Business Profile Help.
Common questions about suspended or disabled profiles
How long does the appeal process take?If we remove:
- A profile:
- The public can’t go to the profile.
- The owner and managers can't act on the profile.
- The owner and managers can ask us to reinstate the profile. We reinstate both the profile and its owner and managers.
- The owner’s Google Account:
- We remove all the locations owned by that user.
- If we reinstate the owner’s Google Account, we also reinstate the owned locations.
- A manager’s Google Account:
- We suspend the manager on the accounts that they manage. It doesn't affect the locations.
- If we reinstate a manager’s Google Account, they regain access to the locations.
