Conversions with cart data is an extension to conversion tracking on your website and app. Using conversions with cart data you can provide the details of products sold for each transaction. By providing this additional information, you can understand your ads performance better and drive further optimizations.
This article explains how to set up conversions with cart data and submit your cart data. Learn more About reporting conversions with cart data.
Before you begin
For a successful implementation, you need:
- A website or app: This is where you'll put the conversions with cart data parameters code.
- The ability to edit website or app code: Either you or your web developer will need to be able to add the code to your website or app. We will be tweaking how you are tracking conversions currently by adding the conversions with cart data parameters code to it.
- A linked Google Ads and Merchant Center account.
- To research your current Conversion setup: Learn how you’re tracking conversions currently. This can be deployed with the Google Tag, Google Analytics ecommerce tracking, Firebase (for apps) or Search Ads 360. Your current conversion tracking setup will determine how cart data parameters will be added to it.
- Cart data parameters: Familiarize yourself with the different cart data parameters. Learn more about Conversions with cart data parameters.
Set up conversions with cart data
Here are the steps on how you can set up conversions with cart data:
- Choose and deploy an appropriate implementation method
- Provide cost of goods sold (cogs)
cost_of_goods_sold(optional) - Test your implementation
