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Talk:Omnichannel retail strategy

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Some proposed changes

Dear Wiki editors, This articles says Parts of this article (those related to advantages and disadvantages) need to be updated. Please help update this article to reflect recent events or newly available information. (December 2020)

I am drawing your attention to these two latest articles on omnichannel retailing. The first article (i.e., OCX framework) discusses the nine most important dimensions that omnichannel retailers must consider when planning their CX strategies. The second article (i.e., SafeCX framework) discusses the impact of COVID in omnichannel retailing and provides a guideline for how to offer safe customer experience in omnichannel retailing.

Including these journal articles would address the request for an update in this Wiki. I am the first author of these articles and it would not be the correct action for me to make the edits. If required, I can assist you with text if you would like me to write a few sentences. However, the abstract of the articles provides sufficient details that you could draw on.

I highly appreciate your consideration. Great job everyone!

1. [1] 2. [2]

Smr856 (talk) 01:20, 17 April 2022 (UTC)[reply]

References

  1. ^ Rahman, Syed Mahmudur; Carlson, Jamie; Gudergan, Siegfried P.; Wetzels, Martin; Grewal, Dhruv (3 April 2022). "Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact". Journal of Retailing. doi:10.1016/j.jretai.2022.03.003. ISSN 0022-4359.
  2. ^ Rahman, Syed Mahmudur; Carlson, Jamie; Chowdhury, Noman H. (1 January 2022). "SafeCX: a framework for safe customer experience in omnichannel retailing". Journal of Services Marketing. ahead-of-print (ahead-of-print). doi:10.1108/JSM-04-2021-0114.
Hi Smr, in addition to this request not being specific enough, I think (not 100% sure though) these are primary sources, which are generally avoided on Wikipedia when possible. Snowmanonahoe (talk) 15:31, 26 May 2022 (UTC)[reply]

Old PROD

The text "

" has been moved here since, no PROD is active, and the PROD nomination was a mistake, based on

https://indiafreenotes.com/bricks-and-clicks-advantages-of-bricks-clicks-business-model having copied from Wiki, not Wiki copying from them. There is a don't-scare-the-people Wiki policy behind this edit. Nuts240 (talk) 03:23, 5 July 2022 (UTC)[reply]