As a blonde who tries to maintain healthy hair, this stuff is a must! I used this on hair wash days and definitely had my hair lighter for way longer!
The smell isn’t anything good or bad, maybe more chemically, but after you’re done washing your hair it doesn’t have any lasting effect.
I double shampoo with this and it always has a great shine and feels clean!
I got this bottle in March and have had it for 8 months now, a little goes a long way and definitely better to not use it all the time as it does DRY out your hair. So I like to follow up with a good conditioner and hair mask after.
Also definitely a little messy in the shower, but worth it
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$26.00 $2.57 per Fl Oz
$24.70 with 5 percent savings $2.45 per Fl Oz
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This item: Redken Blondage Color Depositing Purple Shampoo | Neutralizes Brassy Tones In Blonde Hair | With Salicylic Acid | Cool and Ash Blonde Toning Shampoo | For Blonde, Bleached or Highlighted Hair
$26.00 ($2.57/Fl Oz)
Get it as soon as Friday, Jan 3
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$32.00 ($3.76/Fl Oz)
Get it as soon as Friday, Jan 3
In Stock
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$32.00 ($3.76/Fl Oz)
Get it as soon as Friday, Jan 3
In Stock
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Sustainability features
This product has sustainability features recognized by trusted certifications.Made with chemicals safer for human health and the environment.As certified by
Cradle to Cradle Certified
Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.Certification LevelSILVER ACHIEVEMENT LEVEL- Redken Color Extend Blondage Express Anti-Brass Mask For Blonde & Highlighted Hair | Ultra-Pigmented Purple Hair TonerAmazon's Choicein Hair Treatment Masks
Sustainability features
This product has sustainability features recognized by trusted certifications.Made with chemicals safer for human health and the environment.As certified byCradle to Cradle Certified
Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.Certification LevelSILVER ACHIEVEMENT LEVEL
Sustainability features
This product has sustainability features recognized by trusted certifications.
Manufacturing practices
Manufactured using processes that reduce the risk of negative environmental impact.
As certified by
Safer chemicals
Made with chemicals safer for human health and the environment.
As certified by
Worker well-being
Manufactured on farms or in facilities that protect the rights and/or health of workers.
As certified by
From the manufacturer
Blondage Purple Toning Care For Blonde Hair
Purple Shampoo
This purple toning shampoo neutralizes brassy, yellow tones that can appear in blonde and highlighted hair. Contains citric acid to strengthen hair.
Purple Conditioner
This purple conditioner gently moisturizes blonde and highlighted hair while toning away brass.
Purple Hair Mask
This anti-brass, purple toning hair mask transforms blonde hair for a cooler, brighter blonde tone in just 5 minutes!
For a Cooler, Brighter Blonde
Get cooler, brighter, blonder hair. Use as a complete system to remove brass and unwanted warmth, moisturize, and add instant brightness.
Moisturizing Purple Pigmented Haircare
Redken Blondage is ideal for blonde and highlighted hair types that need to correct brassy, unwanted yellow tones and replace with cooler, neutral tones. Use more frequently for a cooler result. Our shampoo and conditioner neutralizes brass and conditions and moisturizes dry hair.
Tone and Condition Blonde Hair
Blondage Express Anti-Brass Mask is ideal for blonde and highlighted hair types that need to correct unwanted warmth. With time release toning to help neutralize the amount of warmth or cool tones. For slight cooling, apply for just 5 minutes, For a cooler-toned blonde, apply up to 10 minutes.
Discover Blondage, Redken's Toning Solution
Color Correcting Toning For Brassy Hair
Toning products deposit violet pigments which work to neutralize brassy yellow that can appear in hair color in between salon appointments.
Violet Formulas Neutralize Brassy Tones
Purple shampoos, conditioners, and masks tone brassy yellow undertones and unwanted warmth for a noticeably brighter blonde.
Which color care system is best for you?
 Blondage |  Color Extend |  Color Extend Magnetics |
|---|---|---|
| Hair Type Blonde, Highlighted Hair | Hair Type All Color-Treated Hair | Hair Type All Color-Treated Hair |
| Function Tones blonde, highlighted hair | Function Prevents fade & adds shine | Function Prevents fade & adds shine |
| Key Benefits Neutralize yellow color | Key Benefits Protect against color fading | Key Benefits Sulfate-Free Color Protection |
| Usage Leave on 3-5 minutes. Rinse. | Usage Apply on wet hair. Rinse. | Usage Apply on wet hair. Rinse. |
| Color Result Cool, blonde hair color | Color Result Vibrant, shiny hair color | Color Result Vibrant, shiny hair color |
Focus on sustainability
Helping stylists nurture the beauty of people with respect for our planet
Reduction of Virgin Plastic
Among Redken's priorities are reducing the amount of material used in our packaging and shifting to post-consumer plastic, cardboard, and aluminum.
Conscious Manufacturing
3-in-4 Redken haircare products are made in factories using renewable energy.*
*During the Calendar year of 2022
Informed Consumer Choices
In 2023, 156 products were certified by Cradle to Cradle, an independent standard that assesses safety, circularity and responsibility of materials and products.
LGBTQ+ Safe Space
Redken's on a mission to ensure that the hairdresser’s chair is an LGBTQ+ Safe Space by providing free virtual on-demand education to hairdressers.
Must for blondes!
As a blonde who tries to maintain healthy hair, this stuff is a must! I used this on hair wash days and definitely had my hair lighter for way longer!The smell isn’t anything good or bad, maybe more chemically, but after you’re done washing your hair it doesn’t have any lasting effect.I double shampoo with this and it always has a great shine and feels clean!I got this bottle in March and have had it for 8 months now, a little goes a long way and definitely better to not use it all the time as it does DRY out your hair. So I like to follow up with a good conditioner and hair mask after.Also definitely a little messy in the shower, but worth it
Top reviews from the United States
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- Reviewed in the United States on December 23, 2024Size: 10.1 Fl Oz (Pack of 1)Verified Purchase
As a blonde who tries to maintain healthy hair, this stuff is a must! I used this on hair wash days and definitely had my hair lighter for way longer!
The smell isn’t anything good or bad, maybe more chemically, but after you’re done washing your hair it doesn’t have any lasting effect.
I double shampoo with this and it always has a great shine and feels clean!
I got this bottle in March and have had it for 8 months now, a little goes a long way and definitely better to not use it all the time as it does DRY out your hair. So I like to follow up with a good conditioner and hair mask after.
Also definitely a little messy in the shower, but worth it
Images in this review
- Reviewed in the United States on June 13, 2024Size: 10.1 Fl Oz (Pack of 1)Verified Purchase
Redken 5th Avenue NYC Blondage Shampoo is an outstanding product for maintaining blonde hair.Effectiveness
Reviewed in the United States on June 13, 2024
Redken 5th Avenue NYC Blondage Shampoo is specifically formulated to combat brassiness and enhance the vibrancy of blonde hair. Infused with violet pigments, this shampoo effectively neutralizes unwanted yellow and orange tones, leaving hair looking brighter and cooler.
Key Benefits
Anti-Brass: The violet pigments in the shampoo help to neutralize brassiness, making blonde hair appear more ashy and less yellow.
Color Protection: It helps maintain the color integrity of blonde hair, ensuring a salon-fresh look for longer.
Strengthening: Formulated with wheat protein, it strengthens and fortifies the hair, reducing breakage and split ends.
Softening: The shampoo leaves hair feeling soft and smooth, enhancing its overall texture.
Hydrating: It provides essential moisture, preventing dryness and keeping blonde hair hydrated.
Shine: Adds a healthy shine to the hair, enhancing its natural luminosity.
Cleansing: Thoroughly cleanses the hair and scalp, removing impurities and buildup.
Fragrance: Has a pleasant scent that leaves hair smelling fresh.
Easy to Use: Lathers well and rinses out easily, making it a convenient addition to any hair care routine.
Salon Quality: Delivers professional results, making it a favorite among stylists and consumers alike.
Application
For best results, apply to wet hair, lather, and leave in for 3-5 minutes before rinsing. Use 1-2 times per week or as needed to control brassiness. The shampoo is highly pigmented, so it’s advisable to use gloves to avoid staining hands.
Packaging
Redken Blondage Shampoo comes in a sleek, purple bottle that is easy to handle and dispenses the right amount of product. The packaging is visually appealing and practical, fitting well into any shower caddy.
Value for Money
While priced at a premium, the shampoo offers excellent value for its professional-grade quality and multiple benefits. A little goes a long way, making the bottle last for several uses.
Final Thoughts
Redken 5th Avenue NYC Blondage Shampoo is an outstanding product for maintaining blonde hair. Its anti-brass formula, combined with strengthening and moisturizing benefits, makes it an essential tool for anyone looking to keep their blonde hair vibrant and healthy. Whether you’re a natural blonde or have color-treated hair, this shampoo helps maintain that perfect, cool-toned blonde.
Images in this review
Top reviews from other countries
- IsabelleReviewed in Canada on October 20, 2024
Love this purple shampoo
Size: 10.1 Fl Oz (Pack of 1)Verified Purchase -
-
Fabiola PenaReviewed in Mexico on July 19, 2021
Me encantó!
Size: 1.7 Fl Oz (Pack of 1)Verified Purchase -
- cscottReviewed in the United Kingdom on June 14, 2022
Perfect
Size: 1.7 Fl Oz (Pack of 1)Verified Purchase
