HOOPALAï comprises Lebaron & Pfreud, two Canadian artists hailing from Montreal. Back in the 90’s, François Lebaron, a young rave promoter, label owner and DJ, was a regular at Montreal's legendary DNA Records store, where Frédéric Laurier (aka DJ Pfreud) was co-manager and music curator. With his unique approach and style of music, Pfreud quickly established himself as a resident at the infamous Sona, the first large scale after-hours venue in North America (world-renowned Tiga is the co-founder of DNA as well as Sona). Following a proposition made by Lebaron, Pfreud was soon inspired to release a mixed compilation, in 2000, on his new label, Trigger Recording (under license by Warner Music Canada). Soon after, in 2001, Pfreud released “A Yachting Love Story’’, featuring tracks by Underworld, Stacey Pullen, Dr.Rockit