Ji Won Paik, known professionally as Pure 100%, is a Korean songwriter and DJ performer who mixes a variety of genres along with oriental material giving a unique vibe to his music. He has released on Dim Mak, Circus Records, Welcome Records, Sony Music. With early support from artists like Steve Aoki, Excision, Slander, Don Diablo, his music was spread on a global scale. Besides EDM, he also works for K-pop concerts (Aespa, G(IDLE), Red Velvet) and games (Cyberpunk 2077 and DJ MAX RESPECT). As a performer, Pure 100% has played at festivals like Ultra Japan, Korea, World Club Dome, World DJ Festival, and more. In 2019, he did the main new year countdown show at DDP, Seoul. He has supported for Tiesto, RL Grime, Afrojack, R3hab, Gammer and more.