With only three days of sales for week ending 11/13/11, Harry Potter and the Deathly Hallows: Part 2 apparated on top of both the Blu-ray and the overall sales charts. Potter mania was in full effect as the last installment in the popular series made its home video debut. Nielsen reports that almost 67% of all top 20 disc sales and over 73% of all top 20 Blu-ray unit sales were attributed to Harry Potter films. Deathly Hallows: Part 2 conjured 49% of its total disc sales from Blu-ray buyers, with Blu-ray 3D accounting for 13% of all Blu-ray/DVD discs sold.
Cars 2 last week's Blu-ray sales champ, dropped one spot spot to No.2 on the blu-ray and the overall sales charts. Sales share from Blu-ray Discs declined from 47% in the previous week, to 33% in the current period.
Bowing initially in April 2011, Harry Potter and the Deathly Hallows: Part 1 emerged at No. 3 on both of the sales charts. Continuing its run of strong Blu-ray sales, Deathly Hallows: Part 1 managed a 53% market share for the HD format. The newly released 3D edition of the movie accounted for 6% of the total units sold.
Forty-nine percent may seem weak, but considering this is an insanely popular family series, you'll have a greater share of grandmas buying it for kids, kids buying it with allowance money, etc. One would have to look at who the target audience is before calling it a low percentage. Now if that was the latest Batman or Star Trek film, then yeah, it would be really low.
"Deathly Hallows: Part 2 conjured 49% of its total disc sales from Blu-ray buyers with 13% of the total discs sold attributed to Blu-ray 3D."
Now I understand this to mean that of ALL the discs available for Deathly Hallows: Part 2, 13% are Blu-ray 3D. Not that of all the Blu-ray discs sold, 13% of those were 3D, right?
Interesting to see also the first and fifth HP movies in the list. Looks like people are buying because they either want to own the whole franchise, or because of the vault thing coming up. Or both.
I have yet to buy the two last movies. But I will buy the last one when the price has gone down a bit. No hurry.
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