GRUBBY X BOSH!
NO. 1 SUNDAY TIMES BEST-SELLING VEGAN AUTHORS BOSH! PARTNER WITH LEADING PLANT-BASED PLANT-BASED RECIPE KIT PROVIDER GRUBBY TO DELIVER THEIR RECIPES TO THE MASSES
We exist to give you everything you need to enjoy delightful food that is incredibly satisfying and tasty, all using just plants. So, whether you’re thinking about reducing the amount of meat you eat, or you don’t eat animal products at all, our recipes and products are perfect for you.
HOW WE STARTED ...
If you’d told us ten years ago we were going to spend our lives cooking and eating amazing plant-based food, we wouldn’t have believed you. We were a couple of mates from Sheffield who ate meat every single week.
Now we run BOSH!, the biggest plant-based online channel in the world. Our recipes have been viewed by over half a billion people, we’ve sold over 1 million of our best-selling cookbooks and have products in major supermarkets around the world. We never expected to have that kind of success, and it has been humbling.
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HENRY
Co-Founder, CEO
I mocked Ian when he went vegan and asked him where he’d get his protein from but eventually he won me over. That, and the whole saving the world by not eating mass-produced animal products thing. After cutting out animal products entirely, I felt fantastic.
When we turned plant-based, we had to re-learn how to cook and find food when we were out and about. We saw an opportunity. Since then, it’s been our life mission to show people how to make delicious plant-based recipes, however often they choose to do that.
IAN
Co-Founder, CEO
After six years of eating plant-based food, we’ve mastered a new style of cooking, one made popular through a new breed of internet chefs, where novelty and wow-factor presentation are just as important as taste and ease.
Everything we do is aimed at showing just how easy it is to eat more plants. We also want to prove how delicious, hearty and satisfying plant-based food can be. We cook, drink and film delicious recipes for the world, all from our office in London.
Our Product Promise
To make eating plants even easier for you we’ve created a range of delicious products that everyone will love. From the best tasting nutritional yeast, to rocky road bars, creamy sauces and much more. Whatever it is you want to make plants taste great, we’ve got something to help.
Our Recipe Promise
We promise you’ll find fail-safe family favourites, deliciously speedy dinners, showstoppers that’ll impress even the most staunch steak-lover, tasty snacks to enjoy on-the-go, outrageously good puds to share and awesome cocktails to enjoy, every single one bursting with flavour.
Our Planet Promise
We love the planet and are committed to making an impact on the climate. We've partnered with Klimato to track our food-related emissions and are constantly working towards reducing our climate impact. We want to give you more planet-friendly food choices, so we've also introduced climate labelling on our recipes.
MAKING AN IMPACT ON THE PLANET
BOSH! are committed not only to making an impact on the climate, but to supporting diversity in all of our work.
Frequently Asked Questions
How does BOSH! track its carbon footprint?
We have partnered with Klimato to track our food-related emissions over time and are constantly working towards reducing the climate impact from the food in our business. We want to ensure you at home can make more informed and planet-friendly food choices, so we have introduced climate labelled across our recipes. Please note we offer carbon labelling and nutritionals as an approximation to be used as a close estimation, they should not be used or referenced as an exact measure.
Why are you called BOSH?
We chose the name BOSH! because it sounded fast, fun and the opposite of fussy, which is exactly what we try to create from our recipes and food products.
Are all BOSH! recipes plant-based?
Yes, all of our recipes are 100% plant-based. We’ve created all-plants versions of classic dishes that are free from meat, eggs and dairy, but still totally scrumptious and packed full of plants.
Are Henry & Ian from BOSH! a couple?
YES! a couple of plant-based chefs from Sheffield (they both have girlfriends though…)
How many people do your recipes serve?
Our recipes serve a different amount of people depending on what dish they are. We generally serve around 2 or 4 people but we do have an option to double this to make it easy for you at home if it is not quite the right amount for you.
How do you plan to make a positive impact on the planet?
We predominately make a positive impact on the planet by putting more plants on plates, involving ingredients that have a low carbon footprint and ones which are better for the planet. We are constantly looking for ways to spread the word and create more ways to have a bigger positive impact on our planet.
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