Cracker Barrel
Cracker Barrel Island on Animal Crossing
At a time of unprecedented stress, doesn't comfort food sound good right about now? That's what Cracker Barrel's regular diners thought as they shared their frustrations with us on social media. So as a way to continue to share Cracker Barrel's warm hospitality in a safe way, we took the old country into new horizons—Animal Crossing: New Horizons.In just 3 weeks, the Cracker Barrel Island had 16,000 island visitors, hundreds of conversations on social media, a collection of user-generated YouTube videos and 27.7 million total impressions.
