13 creator-economy startups to watch in 2024, according to top VCs
Venture-capital firms shared the creator startups they saw as promising in 2024, from AI companies to influencer-marketing firms.
Amanda Perelli
Creator Economy Reporter
SoftBank-backed startup Jellysmack is laying off staff and blaming Meta
Jellysmack, a prominent creator-economy startup backed by SoftBank, is undergoing a reorganization and cutting staff.
Dude Perfect's new CEO explains why TV is a huge focus as the group looks to expand after raising over $100 million
Former NBA exec Andrew Yaffe recently joined Dude Perfect as the company's first CEO. He shared why the group is leaning on TV and touring.
A new card lets influencers pay with content instead of cash at restaurants, spas, and more
OTH Network is the latest influencer-marketing platform wooing influencers and harnessing gifting as payment.
Tech journalist Taylor Lorenz breaks down her Substack plans and why she's leaving legacy media for the creator economy
The tech journalist Taylor Lorenz shared why she decided to leave legacy media and go independent and how she's monetizing her venture.
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Top YouTuber MrBeast has acquired a startup that aims to be the LinkedIn for the creator economy
YouTube's top creator, MrBeast, has acquired a startup called Vouch, which helps creators with hiring and job postings.
A leaked MrBeast guide has the tech world buzzing
A leaked employee guidebook from MrBeast is being passed around the tech world, as investors, founders, and workers dissect his views on leadership.
A new MrBeast trademark filing hints at what his next big philanthropy project could be
A recent trademark filing from YouTube star MrBeast suggests a potential charity project. The trademark is for #TeamWater.
Influencers are shepherding their online followers to IRL events as they look to build communities and make money
The rise of events like live shows and meet-ups is helping creators foster deeper connections with their audiences.
Former MrBeast staffers react to a leaked handbook that breaks down the YouTuber's 'secret weapons' for success
Read MrBeast's internal guide to succeeding on YouTube and at his company, which former staffers say was put into practice, with some exceptions.
YouTube just unveiled new features that could make life easier for creators but come with risks
YouTube announced new AI-powered features for creators at the company's annual Made on YouTube event.
Apple has become a villain to many influencers. Here's why.
Apple's in-app fees are spreading to more creator platforms, forcing influencers to adapt or simply absorb the extra costs.
Instagram is adding comments to Stories, pulling users out of their DMs and back in front of advertisers
Instagram's latest tool combines Gen Z's two favorite features: chatting in DMs and viewing their friends' Stories.
Paramount is selling its creator conference VidCon to the owner of Fan Expo
Paramount is selling its creator conference VidCon to the media company Informa, which has been on a conference buying spree this year.
New Shopify data shows how just important influencers and social media are to merchants
A Shopify survey looked at recent marketing strategies among retailers who use the platform. Influencers and social media were extremely important.
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A TikTok-famous fitness club where Glen Powell and Tate McRae work out is part of an athleisure brand's savvy marketing
Everyone in LA seems to want to know how to snag an invite to Alo's invite-only Beverly Hills wellness club.
Logan Paul's Prime Hydration has been hit with a string of lawsuits. Here are the details and what's next.
Logan Paul and KSI's Prime Hydration is facing lawsuits from plaintiffs including a bottler and parents.
Eventbrite is laying off 11% of its staff
The ticketing-and-events platform Eventbrite is cutting around 100 employees, or 11% of staff, as ticket sales decline.
The internet's love affair with YouTube's biggest star is showing cracks
Jimmy Donaldson, known online as MrBeast, has recently been facing backlash over reports of conditions on preliminary filming for his Amazon show.
20 TikTok talent managers and agents helping creators navigate a changing social-media world
For the fifth year, Business Insider is recognizing agents and managers who help TikTok creators earn more money in a variety of ways.