Running clubs are surging in popularity, and all types of brands are lining up to sponsor them
Brands are increasingly sponsoring the boom of running clubs to distribute products and connect with people at IRL events.
Lauren Johnson
Senior Advertising Reporter
How an ad agency is using a residency with artists to help marketers use generative AI more creatively
The Brandtech Group is launching a residency program to help creators make ads using generative AI tools like Midjourney and ChatGPT.
Advertisers are pumping money into Meta and TikTok to find customers, but Snap could be a better bet
DTC brands face rising costs and complex metrics on Meta, leading to increased use of platforms like TikTok for customer acquisition.
How Amazon's NFL pitch is winning over advertisers, while Netflix's game prices are still 'out of whack'
Amazon is leading Netflix in the TV advertising haggle with a bigger ad-supported audience and lower prices.
Retailers are teaming up with Meta and Google as they fight Amazon for ad dollars
To compete with Amazon, retailers are partnering with Meta and Google to enhance ad targeting and measurement.
Advertisement
Advertisement
A new adtech startup wants to help brands buy Amazon streaming TV ads
Startup Gigi aims to capitalize on Amazon's streaming TV growth with tools for targeting and measuring ads.
How a Zoom trivia game is helping Gen-Z women with the loneliness epidemic — and building a business
The Big Silly Trivia Game connected 5,000 young women over weekly Zoom trivia games this spring, and the show is preparing for its second season.
The 34 most innovative CMOs of 2024
Business Insider's annual list of the "Most Innovative CMOs" spotlights marketers who are rising to challenges while also using new technology, such as generative AI.
'Premium content' is at the center of the latest debate in the digital advertising world. Here's what you should know.
Marketers are redefining "premium content" amid debates about first-party data and the rise of "made for advertising" websites.
Affiliate-marketing firm Button is launching a retail advertising product to shake up the $140 billion industry
Button is expanding into retail media, allowing brands to run e-commerce ad campaigns.
Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industry
A new wave of startups like ID5 is trying to change the digital advertising industry.. Here are the pitch decks they've used.
Why Oracle is shutting down its advertising business, which once brought in billions in revenue
Oracle is winding down its ad division after spending more than $4 billion acquiring advertising companies over the past decade.
Ad industry insiders say the vibe has soured on verification giants DoubleVerify and Integral Ad Science: 'A broken system'
Recent ad misplacement scandals have caused advertisers to question the role of their verification firms.
Basketball Hall of Famer Bill Walton dies at 71
Basketball legend Bill Walton, known for his standout career at UCLA and in the NBA, has died at 71 after a battle with cancer, the NBA announced.
Royal Caribbean and Carnival Cruise ships leave from Baltimore for the first time since the collapse of the Key Bridge
Royal Caribbean and Carnival cruise ships took off from the Port of Baltimore after the collapse of the Francis Scott Key Bridge in March.
Advertisement
Advertisement
Hollywood's biggest summer blockbusters are off to a slow start
Hollywood's Memorial Day weekend box office sales struggled, with "Furiosa" and "Garfield" leading the pack but falling short of expectations.
Mobile-marketing startup Tappa is trying to solve problems made by Apple and Google's big privacy changes. See the pitch deck it used to raise $4.9 million.
Tappa raised $4.9 million in seed funding amid big privacy changes from Apple and Google, which have hindered marketers' campaign tracking.
How buzzy olive-oil brand Graza leveraged influencer marketing to rule social media
Trendy olive oil brand Graza launched its refillable cans by sending them to 300 content creators.
Adtech firm TripleLift strikes deal with Amazon to solve one of the biggest challenges in its $46 billion ad business
TripleLift partners with Amazon, allowing advertisers to extend campaigns beyond the e-commerce giant's websites using native ad display formats.
Big brands like Coca-Cola and Intuit are betting on generative AI. Meet 12 agencies making their innovative campaigns.
Gen AI is being used to create images, visuals, and copy for ads. Brands like Coach, Coca-Cola, and Unilever have been leaning into the technology.