How college basketball star Flau'jae Johnson scored more than 40 NIL deals and is putting her money to work for her
College basketball star Flau'jae Johnson has inked about 40 NIL deals and invests in building passive income and growing her wealth.
Women's Sports
Some of the most powerful women in sports gather once a year at this cocktail party
Over the last 15 years, an annual cocktail party for women in sports has fostered networking, career advancement, and support among leaders.
Women's sports weren't set up to support mothers. Leagues like Unrivaled are trying to change that.
Childcare benefits for women athletes have expanded over the decades, but still aren't perfect.
PE is fueling hiring in sports. Here are some of the hottest jobs.
A top executive search firm breaks down in-demand jobs in sports in 2025, from marketing roles to openings on women's teams.
10 sports startups that raised the most money from VCs last year
VC deals tracked by PitchBook show a rebound in funding to US sports startups in 2024, with an estimated 119 deals worth a total of $880 million.
PE firm Atwater Capital sees big opportunities in women's sports media rights. Here's why it's betting on volleyball.
Atwater Capital, a PE firm that invested in a new volleyball league's $100 million raise, aims to close the valuation gap in women's sports rights.
How a US women's soccer star built a podcast slate that's helping reshape coverage of the sport
Sam Mewis had to medically retire from soccer in the peak of her career. She is staying close to the game she loves with her new job.
I'm a lifelong golfer, but how I'm treated as a woman on the course makes me never want to play with strangers
I'm a woman who has golfed for years, but some incidents left me hesitant to golf with new people and hating that the sport feels like a "boys club."
Women's sports merchandise is an estimated $4 billion industry but fans still can't find the items they're looking for
A new report found that women's sports merchandise has the potential to be a $4 billion industry. But to get there, key problems must be addressed.
Caitlin Clark is one of the most popular basketball players in the game right now and is changing views of women's sports
Caitlin Clark ranks among the most popular active basketball players, along with the NBA's LeBron James and Stephen Curry, according to YouGov.
One chart shows just how much women's college basketball ratings have soared while men's have dipped
Viewership for this year's NCAA basketball championship games shows the audience for the women's final surpassed the men's for the first time.
The men's college basketball Final Four teams earn $19.3 million in revenue. The women's teams earn 27% of that.
Stars in women's college basketball will help narrow the revenue gap, but it will take a while.
Caitlin Clark put on 8 pounds of muscle to 'take her game to the next level.' Here's how she did it, according to the trainer who helped her.
The Iowa Hawkeyes star is reaping the benefits on the court after working with strength and conditioning coach Lindsay Alexander.
Jaymee Messler and Kevin Garnett's sports betting startup ceased most operations this summer after it ran out of money. After a quiet 6 months, it's getting ready to launch version '2.0.'
Most employees left in June after the company ran out of money, but cofounder Jaymee Messler remains optimistic about the startup's future.
WNBA salaries max out nearly $865K less than the NBA's lowest contracts. Players lean on side jobs and savvy financial strategies to fill the gap.
WNBA stars are learning to make the most of their money with financial strategies to manage extra income from side jobs playing overseas or coaching.
The NCAA President proposed new rules for NIL and paying college athletes. They could be a 'huge win' for women's sports.
NCAA President Charlie Baker proposed allowing schools to pay student-athletes for NIL. It could help address the gender pay gap in college sports.
The WNBA commissioner lays out her plan to propel the league, from partnerships with companies like Google to a '4-pronged' media rights strategy
The WNBA's partnership program with companies like Deloitte and Google is moving the league forward as it builds toward a bigger media rights deal in 2026.
The WNBA commissioner weighs in on NIL and how it could build more buzz for the league
Big name brands partnering with women's college athletes is helping to elevate women's basketball, which will translate to the WNBA once those players graduate.
UConn star Azzi Fudd will channel her inner Paige Bueckers while overcoming a season-ending ACL injury
UConn Huskies sharpshooter Azzi Fudd will look to follow star teammate Paige Bueckers' rehab approach while recovering from a season-ending ACL tear.
Superstar athletes share the Thanksgiving dishes they make room for in their diet
NFL players, basketball stars, Olympians, and other sports stars told Insider what they're most looking forward to eating this Thanksgiving.