PRIVACY AND COOKIE POLICY

The subject of data protection is personal data. Data is personal if it can be assigned to an identified or identifiable natural person. This includes information such as names, addresses, email addresses, and telephone numbers.

• Data that you provide when setting up an account, such as your name, email address, telephone number, birthdate, country, state, and data which will be provided depending on the Service you use
• We collect, process and use transaction data regarding your activities while using Services (e.g. bookings)
• Billing and other data you provide for bookings
• Data collected in the context of reviews, chats, and correspondence on Services or by email, fax, and post
• Other personal data that we may ask you to provide for special purposes
• If you voluntarily provide us with additional personal data during registration, this data will also be used for the implementation of the usage relationship.

• If you provide us with personal data for the purpose of contacting us, this data will be used by us as this is necessary for the purpose of the respective communication.

• ByFood may process and use your personal data for marketing purposes, e.g. to send emails with general information or of an advertising nature (newsletter), on the basis of the declaration of consent you have given us.
• You can revoke the declarations of consent granted to us in this regard at any time with effect for the future. If you wish to opt-out of receiving these emails from us, please follow the instructions contained in an applicable email you receive from us, which will allow you to opt-out of receiving these types of email communications from us. In addition, you can object to this use, insofar as we use your personal data within the legally permissible framework for e.g. postal marketing measures. In both cases, please contact us.

• The payment you made for Services will be processed through Stripe, a third-party payment processor. Stripe has access to your personal data only for the purpose of performing the payment on our behalf and are expressly obligated not to disclose or use your personal data for any other purpose. We do not store your credit card information in our database.

• We may share your information with affiliated or unaffiliated third parties on an anonymous, aggregate basis. While this information will not identify you personally, in some instances these third parties may be able to combine this aggregate information with other data they have about you, or that they receive from third parties, in a manner that allows them to identify you personally.

When you use our Services, we collect the necessary data to enable you to use it (usage data). This includes your IP address and data about the start, end, and subject of your use of the Services as well as any identification data (e.g. your login data when you log into a secure area). This data is used to provide and design the Services according to users’ preference. This data is always deleted as soon as it is no longer required and if there are no storage obligations. For information on the processing of pseudonymous usage profiles, see Pseudonymous Usage Profiles for Advertising and Market Research (Web Tracking and Analysis) section. When you use our mobile Services, we may collect information about you and your mobile device as described above in this statement. If we collect other personal data that is transferred as a result of your use of our mobile applications or your access to our Services with a mobile device, we will obtain your express consent in advance. We may obtain additional information about you from third parties to supplement our account information to the extent permitted by law. This includes demographic and navigation data.When you visit our Services, information may be stored on your computer in the form of a cookie. This section describes the cookies we use and explains why we use cookies and how we deal with the collected information. It also explains how cookies enable our Services to function properly and why you may not be able to experience the full functionality of the Services if you disable the use of cookies. By visiting our Services without changing your settings, you agree to receive all cookies and other data collection tools; however, if you do not accept the use of these cookies, you can change your cookie settings at any time. All the companies or networks that we work with have their own privacy policies and offer a mechanism for users to opt out tracking and behavioral targeting available through the ad itself or through the opt-out mechanisms listed in the “How to control or delete cookies” section. The types of cookies used by us and our partners in connection with our Services can be classified into one of four categories, namely “cookies necessary for our essential purposes,” “performance and analytics cookies,” “advertising and tracking cookies,” and “social media cookies.” We have set out some further information about each category, and the purposes of the cookies we and third parties set in the following table.

1. Cookies Necessary for Our Essential Purpose
   These cookies are essential in providing you with our Services. These cookies also support features, such as access to secure areas. Without these cookies, services you have asked for, such as transactional pages and secure login accounts, would not be possible.
2. Performance and Analytics Cookies
   We use performance/analytics cookies to analyze how our Services are accessed, used, or are performing to provide you with better user experience and to maintain, operate and continually improve Services. For example, these cookies allow us to:
   1. Better understand the visitors of our Services in order to improve and ensure present and relevant content;
   2. Test different design ideas for particular pages, such as our homepage;
   3. Collect information about our Service visitors, such as where they are located and what browsers they are using;
   4. Determine the number of unique users that visit our Services;
   5. Improve our Services by measuring any errors that occur;
   6. Conduct research and diagnostics to improve product offerings.
   We use Google Analytics and many other analytics tools to help us understand how users engage with Services. These web analytics services use first-party cookies to track user interactions, in our case, this means they are used to collect information about how visitors are using our Services. This information is used to compile reports and create functions to help us improve our Services. The reports disclose Service trends without identifying individual visitors. Some methods will allow you to opt out of tracking with their software directly. For instance, while you cannot opt out of the use of cookies with our Services, you can opt out of Google Analytics without affecting how you visit our site – for more information on opting by Google Analytics across all Services you use, visit this Google page.
3. Advertising and Tracking Cookies
   We may allow third-party companies, including advertising companies (such as Google), to place cookies on our Services. These cookies enable such companies to track your activity across various sites where they display ads and record your activities, so they can show ads that they consider relevant to you as you browse the Internet. These cookies store information about the content you are browsing together with an identifier linked to your device or IP address.
   
   These cookies also allow us and third parties to know whether you've seen an ad or a type of ad, and how long it has been since you've last seen it. This information is used for frequency capping purposes, to help tailor the ads you see, and to measure the effectiveness of ads.
4. Third Party Cookies
   There are various pages on our Services where third parties provide applications of their own cookies to track the success of their services (applications) or customize applications for you. Due to how these cookies work, we cannot access the cookies, nor can the third parties access the data in cookies used by us. Some pages of our Services may also contain embedded content and these third-party sites may set their own cookies.

• Your Online Choices (www.youronlinechoices.com/uk/)
• Network Advertising Initiative (www.networkadvertising.org/)
• Digital Advertising Alliance (www.aboutads.info/consumers)

Please bear in mind that there are many more companies listed on these sites than those that drop cookies via our Services. If you have disabled one or more cookies, we may still use information collected from cookies prior to your disabled preference being set, however, we will stop using the disabled cookies to collect any further information. ByFood uses web tracking systems for advertising, market research and to make your use of our Services as pleasant as possible. This allows us to further develop our Services and tailor content to your needs. ByFood and third-party businesses may use the information collected through the Services using cookies, web beacons, and other similar technologies to help manage online advertising programs. This information may enable us and our third-party advertising services and other third-party businesses to track the actions of users online over time and across different websites or platforms to measure statistics relating to marketing efforts and to deliver electronic advertisements that may be more relevant to individual consumers and that will improve the consumer experience. For information about how tracking works for online advertising purposes, and what happens when you elect a do-not-track option, visit http://www.aboutads.info/choices. In addition, some third-party businesses may provide a mechanism to opt-out of their technology. For more information about the opt-out process, you may visit the Network Advertising Initiative website, available at: http://www.networkadvertising.org/managing/opt_out.asp. If you reside within the European Economic Area (EEA), our processing of your personal information will be legitimized as follows:

1. Whenever we require your consent for the processing of your personal information such processing will be justified pursuant to Article 6(1) lit. (a) of the General Data Protection Regulation (EU) 2016/679 (“GDPR”). This article in the GDPR describes when processing can be done lawfully.
2. If the processing of your personal data is necessary for the performance of a contract between you and byFood or for taking any pre-contractual steps upon your request, such processing will be based on GDPR Article 6(1) lit. (b).”). If this data is not processed, byFood will not be able to execute the contract with you.
3. Where the processing is necessary for us to comply with a legal obligation, we will process your information on the basis of GDPR Article 6(1) lit. (c), for example, complying in the fields of employment law.
4. And where the processing is necessary for the purposes of byFood’s legitimate interests, such processing will be made in accordance with GDPR Article 6(1) lit. (f), for example, to detect fraud.

Your personal data will only be transmitted to third parties if this is legally permitted or if you have given your prior consent. In particular, we will not sell your data to third parties or market it in any other way. We will only disclose your data to government authorities as part of legal obligations or as a result of an official order or court decision. We have bound our employees and partners to secrecy and to comply with data protection regulations. Except as set forth in this Privacy Policy or when specifically agreed to by you, we will not disclose personal information we gather from you to third parties unless we are required to share this information to complete your request or for legitimate business purposes. ByFood shares personal information in the following circumstances: We may share your information with vendors or third parties who deliver or provide goods and services or otherwise act on behalf of or at the direction of byFood. These third parties may include, for example, our third-party (technology) providers, Hosts, and partners. These third-party service providers will only have access to the information needed to perform these limited functions on our behalf. We retain data for the duration of your business relationship with us and otherwise as required under applicable law. Personal data will be kept for no longer than is necessary for the purposes for which your personal data are processed. We will retain your personal data as long as you have a member account or require our Services.

If you are in the European Economic Area, at the moment you withdraw your consent for the processing of your personal data, all your personal data received and stored are erased if no longer needed by us. Unless we are required to retain this personal data by law or to comply with our regulatory obligations. In such a case, we will only keep this personal data for as long as necessary. For more information please contact us. The European Union’s General Data Protection Regulation and other countries’ privacy laws provide certain rights for data subjects. If you wish to confirm that byFood is processing your personal data, or to have access to the personal data byFood may have about you, or have other questions, please contact us.

We do not use your personal data for automated individual decisions.

プライバシーポリシー

本プライバシーポリシーは、当社が運営するグルメプラットフォーム「byFood」のサービス（以下「本サービス」といいます。）に関連して、当社が、［本サービスのウェブサイトに、レストラン等の飲食店、またはグルメツアーおよび料理教室などの旅行関連イベントもしくはサービスなどの「エクスペリエンス」に関する情報を掲載する、又は掲載することを希望するお取引先様（以下「ホスト」といいます。）から］取得する個人情報及び個人関連情報の取扱い、並びに当社が取得した個人情報を加工して作成した仮名加工情報及び匿名加工情報の取扱いについて定めるものです。

• ホストの情報を、本サービスのウェブサイトに掲載するため
• ホストへの本サービスに関する案内のため
• 本サービス及び新規サービスの改善及び開発のため
• お問い合わせ対応のため
• ホストに対するアンケート、モニター、取材等の実施のため
• ホストに合わせてカスタマイズしたコンテンツを提供するため
• ホストに本サービス（ホストが利用する本サービスに限られません。）や当社に関するお知らせを送信するため
• マーケティング及びキャンペーンの配信、表示、効果測定等のため
• 特定の個人を識別できない形式に加工した、ホストが利用する本サービスの利用状況に関する統計データを作成するため
• ホストが利用する本サービスに係る利用規約で禁じられている行為、またはそのおそれのある行為を防止、調査し、それらに基づき適切に対処するため
• その他前各項目に付帯・関連する事項のため

• 業務上必要なご連絡、契約の履行、商談等のため
• 取引先情報の管理のため

• ホストから第三者への提供について個別に同意を得た場合
• 上記2記載の各利用目的の達成に必要な範囲内で、個人情報の全部又は一部を当社の業務委託先へ提供する場合。この場合、当社は、業務委託先に対し情報管理に関する適切な監督を行ったうえで提供を行います。
• 当社で以下の共同利用を行う場合
  • 共同利用される情報項目：当社が取得した個人情報。
  • 共同利用の目的：上記2記載の利用目的と同じです。
• その他個人情報保護法に基づき許容される場合