split image of some lotion, oil and someone spraying a fragrance on their wrist

Fragrance

Calling us fragrance-obsessed here at Byrdie HQ would be an understatement. In this section, you'll find the perfumes our editors can't stop spritzing, new scent ingredient trends, interviews for iconic perfumers, and more.

A person holding a bottle of LoveShackFancy Love on the Beach perfume and a person holding a bottle of Jo Malone London Frangipani perfume
The 9 Best Spring Perfumes Byrdie Editors Are Wearing for Every Occasion

fragrance in a medicine cabinet
Is Fragrance the New Skincare?

Tom Ford’s Black Orchid surrounded by dark orchids
All The Reasons Tom Ford’s Black Orchid Fragrance Is A Modern Classic

Guava Granita
What do VIP Tickets to Coachella Smell Like?

woman in a beach chair holding Vacation Grand Cuvee perfume
Vacation's Latest Fragrance Bottles Golden Hour at Sea

Glossier You Fleur perfume
Glossier's Newest Perfume Will Inspire You to Tend Your Inner Garden

woman in rain boots with basket of pears and perfume
This Nostalgic Note Is Taking Over Fragrance This Spring

Maison Margiela, Akro, D’Annam, and Scent Beauty Espresso Perfumes
Espresso-Based Fragrances Are the Newest Yummy Gourmand

Four trending spring fragrances
Spring 2025’s Biggest Fragrance Trends Are All About Violets and Nostalgia

Roll on, Solid, and Spray Perfumes
Roll-On vs. Spray vs. Solid Perfume: The Expert Guide to Fragrance Formats

A beige solid fragrance tube opened
All the Chic NYC Girls Are Carrying Solid Perfume—Here’s How To Use It

Billie Eilish Sitting on the Floor and Her Dice Shaped Perfume Your Turn
Billie Eilish's Newest Perfume Invites You to Roll the Dice

Justin and Hailey Bieber and Perfume Bottles
This Cuffing Season, Let Your Perfume Play Matchmaker

Sabrina Carpenter holding a blue perfume bottle
Sabrina Carpenter's Newest Fragrance Is Literally That Me Espresso

Dolly Parton holding her crystal perfume bottle
The Ultimate Dolly Parton Beauty Keepsake Has Landed

khloe
Khloé Kardashian Says She Feels "Naked" Without Her New Fragrance

Photo of Jean-Christophe Hérault in a black suit on a blue background
Perfumer Jean-Christophe Hérault on His Latest Fragrance for Chloé

Perfume Bottle on Shadowy Background
“Functional Fragrances” Are the Secret to a Stress-Free Holiday

1950s Woman Laying in Bed
Bedtime Perfumes Are the New Fancy Pajamas

Best Colognes to Gift
My Brother Is a Men’s Fragrance Snob—These Are the Colognes He Brags About

bottles of perfume on chiffon fabric
12 Tips For Choosing A Fragrance Gift, Straight From Experts

Model holding Vacation Royal Pine candle
Vacation's Holiday Candle Will Transport You to an '80s Ski Chalet

Merit Retrospect fragrance
Merit’s First-Ever Fragrance Feels Like Your Favorite Pair of Jeans

Perfume Bottles, Burning Incense, Burning Palo Santo, Church Interior
Incense Perfumes Are the Mysterious Fragrance Trend Taking Over This Fall

Noyz
TikTok's Favorite Perfume Brand Just Dropped Solid Fragrances

Glossier perfume bottles
Glossier Just Surprise Dropped Two New Fragrances

Christian Louboutin Perfumer in a black top and red hair
Perfumer Juliette Karagueuzoglou On Her New Christian Louboutin Perfume

Perfume Bottles, Croissants, and Madeleines Cookies
Freshly-Baked Fragrances Are Fall's Biggest Perfume Trend

model with a Cult Gaia fragrance
Cult Gaia's First-Ever Fragrances Are as Pretty as Its Signature Handbags

Tory Burch Sublime
Tory Burch's New Fragrance Smells Like Vintage Handbags and Confidence

Orebella Nightcap
Bella Hadid's Ôrebella Just Launched the "Grown-Up Vanilla" Fragrance of Our Dreams

model holding Sol de Janeiro Cheirosa 76
Sol de Janeiro’s Latest Body Mist Is Ready to Hit the Dancefloor

Sabrina Carpenter holding cherries
Sabrina Carpenter Just Dropped a "Flirty" Cherry Perfume

many different fragrance bottles on shelves
5 Luxury Fragrance Trends to Elevate Your Summertime Galavanting

Pink and Red Perfume Bottles
Strawberry Perfumes Are the Juicy Fragrance Trend Taking Over This Summer

Sol de Janeiro Cherosa 48 Body Mist
Sol de Janeiro’s New Body Mist Would Be at Home in Barbie’s Beach Bag

Snif Tart Deco, Tom Ford Lost Cherry, and Clue With a Candelstick
Cherry Perfumes Are the Official Fragrance of Summer: 6 Trending Picks

Jackie Aina
Jackie Aina Shares the Secret Spots She Spritzes With Perfume

DedCool Sunlit Blooms Fragrance Review Tout
I Finally Found My Signature Scent Thanks to This Cool-Girl Perfume Brand

Beautycounter fragrances
Beautycounter's New Fragrance Is Like Summer In a Bottle

Black perfume bottle on marble surface
How to Apply Cologne: Perfumers Share Their Top Tips for Smelling Great All Day

Campaign image of Kylie Jenner for Kylie Cosmetics debut fragrance, Cosmic
Kylie Jenner's Debut Perfume Is a Nod to Kris Jenner

Fragrance Bottles
2024's Biggest Fragrance Trends Include Unexpected Vanilla Scents and Modern Body Mists

A close up of the spray nozzle and cap on the affordable perfume LAVANILLA Pure Vanilla
The 11 Best Budget-Friendly Perfumes That Rival High-End Options

Product image of Future Society's new Optimal Habitat Fragrance Primer
This New Fragrance Primer Will Keep Your Perfume Alive for a Full 24 Hours

A collage of luxury perfumes we recommend including Le Labo Santal 33, Byredo Mojave Ghost Eau de Parfum and Diptyque Philosykos
The Best Luxury Perfumes Will Give a Fancy Upgrade to Your Fragrance Collection

A collection of holiday fragrances on a lush white fabric background
Holiday 2023's Fragrance Trends Offer an Olfactory Trip Down Memory Lane

Perfumer Natalie Gracia Cetto
Perfumer Natalie Gracia-Cetto on the Power of Scent Memories and Gucci Guilty Elixir

A bottle of perfume stands on a natural piece of tree on a green background with shadows.
All About Oud, the Smoky, Sensual Fragrance Note That Always Turns Heads

Sol de Janeiro Perfume Mists
All of My Favorite Sol de Janeiro Perfume Mists Are on Sale Right Now

A composed image of a bottle of perfume resting above a piece of wood and ceramic
The 9 Best Perfume Oils of 2025, Editor Tested & Reviewed

Juicy Couture Y2k fragrances
9 Y2K Scents That Still Hold Up

Kelsea Ballerini on stage
Kelsea Ballerini Wears This "Feminine and Warm" Perfume Onstage

Still from "The White Lotus" season 3
What Does The White Lotus Resort Smell Like?

Snif Me Fragrance being held and displayed by woman
Snif Makes My Signature Scent, But Its Newest Launch Seriously Rivals It

Amazon Beauty Gift Guide tout
I Found the Best Under-$25 Amazon Beauty Gifts From Sol de Janeiro, OPI, and More

Collage of perfumes similar to Baccarat Rouge 540, including Ormonde Jayne Muscat and Mancera Instant Crush
The 13 Best Perfumes Similar to Baccarat Rouge 540, According to an Expert

Blake Lively at the Marvel Studios' "Deadpool & Wolverine" World Premiere
Blake Lively’s New Hair Line Scent Was Inspired by This $32 Amazon Candle

Courteney Cox and Coco Arquette
Courteney Cox's New Fragrance Is Inspired by Her Daughter, Coco Arquette

Bella Hadid Orebella campaign
Bella Hadid Is Becoming Her Own Muse

Taylor Swift on the red carpet
Taylor Swift's Favorite Fragrance Smells So Good It'll Haunt Your Ex

basic instinct pure romance perfume on a marble bathroom counter and person spraying l'eau papier perfume onto an arm on a pink background
The 7 Best Pheromone Perfumes to Smell Irresistible—and Maybe Even Attract a Partner

a hand holding a bottle of Acqua di Parma Colonia next to a a hand spraying a bottle of Chanel Bleu de Chanel Parfum
The 13 Best Colognes for Men to Smell Irresistible

Model spraying Vacation After Sun fragrance
Vacation's New Fragrance Will Have You Ready for Hotel Happy Hour