CRN Pipeline 2024 Day Two Photos: cyber resiliency, cloud and channel evolution
Another jam-packed day at the channel's conference.
Following on from an animated Welcome Barbecue the night before, Day Two kicked off with a robust discussion about Australia’s cyber landscape.
The panel session, Evolving Your IT Cybersecurity Practice for Tomorrow's Market, unpacked evolving customer needs, SMBs’ resistance to spending on security, and “cyber fatigue”.
Andrew Winter, head of public sector channel and alliances ANZ for Amazon Web Services, reminded the delegates that amid the hype around GenAI, cloud remains a critical area for the channel.
Shifting tge conversation, meanwhile, was John Butel, mindset coach from Organised Solutions, speaking about the evolution of IT channel sales.
Melanie Unwin, co-founder at B2B marketing firm Mogrify, took to the stage to discuss the evolution of IT marketing.
Ben Kelly, head of business development at Access4, talked about how the cloud voice and communications market has been reshaped, opening up more opportunities for partners, including those who are not yet offering voice.
Last but not least, Trevor Clarke, co-founder and Asia Pacific Research Director, Tech Research Asia, shared more key insights into the Australian channel landscape in 2024.
Following on from the main stage activities, partners also joined breakout sessions with N-able and Arctic Wolf, discussing MDR solutions and the “real cost of cyber risk in mid-market Australia and New Zealand”, respectively.
Delegates later spent the afternoon unwinding over a lively trivia competition and a game of indoor golf, before heading to evening dinner and drinks at Surfers Pavilion.
