CRM in 2025: It's not about AI, agents or even CRM - It's still about data
08 Jan 2025
During the CRM Playaz #CRMin2025 series of shows, the analyst conversation with Sheryl Kingstone, Liz Miller, Rebecca Wettemann and Michael Fauscette addressed what CRM in 2025 should be about, as well as what is shouldn't be about. And surprisingly, the group agreed on one thing - it isn't about AI.
What Is CRM in 2025? 13 Senior Executives from Leading Industry Vendors Share Their Definitions
06 Jan 2025
Senior executives from leading industry vendors, including Adobe, Creatio, Microsoft, Oracle, Pegasystems, PROS, Salesforce, SAP, ServiceNow, SugarCRM, UserTesting, Verint, Zoho and Zoom, give their takes on what CRM and CX are and how their roles are evolving in the enterprise.
CRM in 2025: Less About Big Databases and Monolithic Apps, More About Creating Point-in-Time Experiences
02 Jan 2025
John Bruno, vice president of strategy at PROS, shares why he feels that in 2025 CRM will be less about big databases, monolithic apps, and long end-to-end processes, and more about creating point-in-time experiences that elevate CX.
CRM in 2025: Data Is Key to Bringing Predictive, Generative, and Agentic AI Together
23 Dec 2024
While everyone is fixated on prescriptive, generative, and agentic flavors of artificial intelligence, the executive CRM vendor panel brought together for the CRM Playaz "What is CRM in 2025" series say data should really be at the heart and forefront of any AI discussion, regardless of the type of AI being discussed. Defining successful outcomes and which data is needed to design those outcomes should be the primary concern.
CRM in 2025: Will the Promise of Agentic AI Be Enough to Overcome Organizational Inertia?
16 Dec 2024
As part of the CRM Playaz conversation series on what 2025 has in store for CRM and CX, executives from Adobe, Oracle, Salesforce, SAP, and ServiceNow discuss whether the promise of generative AI in the year ahead is powerful enough to overcome the organizational inertia that slows down adoption and limits the impact of disruptive tech in the enterprise.