Creative brief template

Creative brief template page 1 — 1

Creative brief template page 2 — 2

Creative brief template page 1

Creative brief template

Please e-mail this brief to Traffic as early as possible. It is important that the Creative Director has sight of

this brief in advance of the creative briefing.

1

Creative brief: the details

Client:

Client

Campaign Title:

Campaign name

Job No:

Job no

Date:

--/--/--

Author:

Name

Timings:

Date

am/pm

Date creative required/first thoughts internal

Date creative required/finished visuals

Date of creative presentation to client

<Etc.>

<--/--/-->

<--/--/-->

<--/--/-->

<--/--/-->

<am/pm>

<am/pm>

<am/pm>

<am/pm>

Full aims of the campaign:

<Text here>

Target Audience:

<Text here>

Description of product:

<Text here>

Desired consumer response (call to action):

<Text here>

Tone of voice/brand character:

Brand positioning:

<Text here>

Tone:

<Text here>

Requirements (format?):

<Text here>

How does the budget affect creative?

<Text here>

Mandatory inclusions:

Creative brief template

DOT: 174.0 KB, PDF: 88.5 KB (2 pages)

4.7 (11 votes)

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