WHY AND HOW YOU SHOULD PUT USERS AT THE CENTRE OF YOUR CONTENT MARKETING

The presenters discussed how to stay relevant in an era where content is being consumed in greater volume than ever before.

The overarching theme; Put users at the heart of your content marketing strategy. In order to do this, brands are finding innovative ways to allow users themselves to guide the content they produce.

Here’s how today’s marketers position users at the centre of their content.