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    Content Marketing: Proven Strategies to Attract an Engaged Audience Online with Great Content and Social Media to Win More Customers, Build your Brand and Boost your Business
    Content Marketing: Proven Strategies to Attract an Engaged Audience Online with Great Content and Social Media to Win More Customers, Build your Brand and Boost your Business
    Content Marketing: Proven Strategies to Attract an Engaged Audience Online with Great Content and Social Media to Win More Customers, Build your Brand and Boost your Business
    Ebook132 pages2 hours

    Content Marketing: Proven Strategies to Attract an Engaged Audience Online with Great Content and Social Media to Win More Customers, Build your Brand and Boost your Business

    By Gavin Turner

    ()

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    About this ebook

    If you want to create content like BuzzFeed that turns a simple click into a money making sale for your business, then keep reading…


    Did you know, in just the first 60 seconds of your day...


    -87,500 tweets are posted on Twitter


    -3.8 Million Google searches are typed


    -1 Million people are logging into Facebook


    That´s how big content is being consumed each minute every single day of people´s lives.


    As the saying goes: "Content is King."


    Now the big question is how can you leverage content to make people buy from you?


    This is where the newest marketing approach known as Content Marketing comes in.


    Content Marketing uses strategic planning and posting content that sells and engages your audience which spells the difference between customer retention and missed sales.


    All you need to know is how to shoot your message like an arrow that your audience can´t take off their chest.


    Gary Vee breaks it down:


    "You need to spend all of your time and energy on creating something that actually brings value to the people you're asking for money!"


    According to Pew Research, 77% of US Adults go online daily.


    This means you can reach 77% of a whole nation in one day… if you know how.


    It is time to discover the right roadmap to present your content and get the exposure you need to turn even a farmers shop into a worldwide company like Whole Foods Market.


    Author Gavin Turner knows what your audience wants and soon you will, too.


    In this complete step-by-step guide, Content Marketing: Proven Strategies to Attract an Engaged Audience Online with Great Content and Social Media to Win More Customers, Build your Brand and Boost your Business, you will discover:


    -Successful online content marketing strategies that big AAA companies use everyday


    -How one simple marketing step can rally your audience behind your mission and vision


    -Shortcuts to becoming an expert who can write content that sells and persuades


    -Quick start action steps that will instantly improve your content marketing results


    -The one concept you have to master to create more shares and likes than any other


    -Easy-to-implement step by step processes to keep you in control of your online footprint


    -Roadmaps and guidelines to building winning content marketing plans that no one else will ever tell you


    …and much, much more!


    Added BONUSES:


    - Bonus 1: Includes a Bonus Chapter on how to create an effective 2-way marketing combination to leave all competitors behind


    - Bonus 2: Book preview on how to effectively promote your content on online platforms being used by more than 3 billion people


    Whether your business is small or big, a start-up or an established venture, the strategies contained in this book will make your companies name stick in everyone's head.


    Content marketing is the only marketing type for everyone. All it requires is your personal DNA, passion and a message to share.


    Scroll up and click the "Buy Now" button to instantly increase your sales by choosing the right content for your customer.

    LanguageEnglish
    PublisherE.C. Publishing
    Release dateMay 17, 2019
    Content Marketing: Proven Strategies to Attract an Engaged Audience Online with Great Content and Social Media to Win More Customers, Build your Brand and Boost your Business

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      Book preview

      Content Marketing - Gavin Turner

      Introduction:

      The world nowadays has never been this associated with information and engagement focused on a target audience. According to a recent Nielsen Total Audience Report, almost half of an adult’s day in the U.S.is spent on consuming content.

      Think about it for a second: that’s over 11 hours each day!

      Now add this to the fact that newer platforms for content consumption are being utilized at a rapid pace. 

      The potential for selling products and services through the use of effective content is where opportunities abound where businesses big and small alike can thrive. Where the problem lies, however, is the failure to leverage this opportunity fully.

      And although the content is being published consistently by some companies, it is being done just for the sake of pumping out as much content as possible, without much planning or purpose for their customers and losing sales in the process.

      This is where Content Marketing comes in.

      What Content Marketing Is

      Content marketing can be explained as creating and sharing content like videos, social media posts, and blogs to market the products and services of a brand.

      A few examples of where Content Marketing is being used:

      1. eBooks

      2. Whitepapers

      3. Videos

      4. Infographics

      5. Images

      6. Press Release

      Many companies have utilized content marketing at its par. For example, Hubspot, Coca Cola, McDonald's, Hootsuite, and more! Just adding content is not useful by itself, so these companies understood their need to engage with their customers innovatively.

      Publishing content with the purpose to make sales

      Now content can be easily understood as a material or piece of information that is produced to market your business. This content is the key to developing a relationship with customers. The content can take any form. For example, brand images, videos, social media messages, text on a website, or webinars. Various types of content are being read and watched by a lot of customers every day. But, only a couple of brands are getting noticed and followed regularly. Even you can be one such brand, a brand that visitors can trust. When your brand is getting noticed in terms of great content, there are assured chances that these visitors can become your regular buyers. By implementing the strategies in this book, you can get noticed by your target audience. This book is a one-stop-shop to educate you about effective content marketing and how it can be a boon for your brand so that you can engage with your customers.

      Numerous brands are doing content marketing because it is a sort of trend. Almost every niche of business utilizes content marketing, without actually knowing the role of it. They perceive content marketing as just a method of creating content. But this is far from the truth! Creating content is only a part of content marketing. Setting up a proper content strategy is as essential as creating the content itself. When your content speaks for itself, you can be sure that it reaches the right audience at the right time. The real purpose of content marketing is to indulge your ideal customers with your business. When your customers are getting satisfied with your content, they tend to know you better. The search engine bots are not only crawling your content - but your customers consume it. Content marketing is all the buzz right now, with a ton of interest, energy, and passion currently going into it. There are a lot of people nailing this, getting it right and seeing massive results from their content marketing, but there are also a lot of people who are failing miserably.

      The solution to delivering content that sells

      So what is the solution? The solution is setting up an effective content marketing plan for the business, and this plan is outlined in this book.

      Content marketing is an act of owning the content. The content marketing is done in a way that a set of visitors or customers can be easily targeted for your brand. The most favorable content is consistent content. If you're consistent and reliable for your audience, they will reward you with steady sales. According to a survey published on mobile e-commerce, almost 80% of users shop through e-commerce. Thus, it is quite evident that you can breakthrough your business via content marketing. If you're using Yoast on WordPress and utilizing YouTube and blogging, you can rest assured that you will rank better in the search engine results. For whatever key terms you want, you should be optimizing your content to really be using a content marketing strategy to reach its optimal potential, and then promoting your content on all the best-suited platforms. So, when you have a new video that comes out on YouTube it should be being published on Instagram, it should be linked on Facebook, you should talk about it on LinkedIn or Snapchat or wherever else your audience hangs out. 

      The bottom line is: You should be promoting your content! Because if you have everything set up the right way, when someone comes across your content, they will love you and will want to buy from you.  They will feel compelled to go down the rabbit hole of figuring out who you are and what you are about, and they come out the other end a dedicated and loyal customer. So promote it all you can—because you never know where someone's going to lay eyes on it. We use content marketing as a channel because we can make a meaningful and measurable impact on our business. We don't do this because it's sexy, we don't do it because it's cool, we don't do it because renowned companies are doing it. We do it because it works. Through this book, I will explain the exact step-by-step process on how to understand what content marketing is and how it works—and how to make it work for you.

      This book lets you know about which things a business has to share with its customers and how to use content effectively, and what exactly makes it a successful content marketing campaign. Working actively in this industry for several years, I know that content portrays the middleman between your business and your consumers. I have handled many niches and products, and so through this book, I will be sharing my insights for an in-depth dive in Content Marketing, which has helped many business owners to reach their customers effectively.

      Content marketing is information with a purpose; in simple words; everything you post or share leads to a series of information that is being passed on to your customers to make a sale. In this case, you have no other option but to share only relevant content to your customers. Irrelevant content leads to a decrease in current customers, let alone finding new ones. What happens when your customers are not getting the information they need? They start searching for other sources to get that information. And what if you don't know who your actual customer is? There is an entire chapter in this book about how to know your target audience. Thus, this book is going to be your best resource if you want to know everything about content marketing.

      How do you learn what to post, when to post, and where to post? All of these things can be a huge issue if you don’t understand what content marketing is in actual. If your posts are getting a lot of likes, comments, followers, etc., then you are making content marketing work, but if your content helps to spread a positive message among the customers, then you have got content marketing doing your work for you. A bunch of likes, comments, and followers doesn’t guarantee success, but your customer engagement does. You must be prepared to engage deeply with your customers through your content.

      Well-created content ensures the success of your business in any industry. If your content doesn't reflect your brand, it is not useful. Good content reflects your business and its vision and mission. As far as business is concerned, everything is content. A small social media post, an eBook, a video, or an image; everything consists of content. Want to spread brand awareness? You need content. Want to educate your customers? You need content. Thinking of reaching more customers? You need content. So, when everything revolves around content, whether it is a website or social media, you definitely need a better content marketing plan at hand. If you avoid integrating proper content marketing tactics, you can lose a substantial number of customers.

      Now, bear in mind that content marketing may not be for everyone. Not

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