Audiobook5 hours
Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product
Written by Rick Cesari, Tom Kelly and Ron Lynch
Narrated by R.C. Bray
Rating: 4.5 out of 5 stars
4.5/5
()
About this audiobook
Rick Cesari shares his twenty-five years of insights and methods as a guide that will help readers make the most of direct response marketing. Rick is the man behind the marketing campaigns that put the Juiceman Juicer, the Sonicare Toothbrush, the George Foreman Grill, and OxiClean into the minds of millions of consumers. In today's highly competitive, non-stop, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the best that direct response marketing has to offer, businesses can improve their bottom lines, build brands, and develop lasting relationships with legions of satisfied customers. Business owners, executives, and inventors will learn the secrets behind the successful campaigns that catapulted these products into millions of homes. Rick provides readers with a one-of-a kind manual that reveals how to: Conduct a profitable direct response campaign Build a product's reputation by providing helpful information and research and allowing a product to sell itself Use "high touch" direct response marketing to build brands
Related to Buy Now
Related audiobooks
The Ultimate Sales Letter, 4th Edition: Attract New Customers, Boost Your Sales Rating: 5 out of 5 stars5/5Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human Rating: 3 out of 5 stars3/5Mind Capture (Book 1): How to Stand Out in the Age of Advertising Overload Rating: 3 out of 5 stars3/5The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning Rating: 4 out of 5 stars4/5The Referral Engine: Teaching Your Business to Market Itself Rating: 5 out of 5 stars5/5Gravitational Marketing: The Science of Attracting Customers Rating: 0 out of 5 stars0 ratingsUnMarketing: Stop Marketing. Start Engaging. Rating: 3 out of 5 stars3/5Marketing: A Love Story: How to Matter to Your Customers Rating: 4 out of 5 stars4/5Get Scrappy: Smarter Digital Marketing for Businesses Big and Small Rating: 5 out of 5 stars5/5Why People Buy: The Real Reason Features and Benefits Selling DOESN'T WORK Rating: 5 out of 5 stars5/5Hype Yourself: A no-nonsense DIY PR toolkit for small businesses Rating: 0 out of 5 stars0 ratingsInbound Content: A Step-By-Step Guide to Doing Content Marketing the Inbound Way Rating: 0 out of 5 stars0 ratingsBrand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible Rating: 4 out of 5 stars4/5Meaningful: The Story of Ideas That Fly Rating: 4 out of 5 stars4/5The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Rating: 4 out of 5 stars4/5Beyond Booked Solid: Your Business, Your Life, Your Way - It's All Inside Rating: 4 out of 5 stars4/5Duct Tape Selling: Think Like a Marketer - Sell Like a Superstar Rating: 4 out of 5 stars4/5Killer Copywriting: How to Write Copy That Sells Rating: 0 out of 5 stars0 ratingsMake Your Idea Matter: Stand Out with a Better Story Rating: 5 out of 5 stars5/5Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Rating: 5 out of 5 stars5/5Stop Selling Start Believing: The Ultimate Guide to Sales, Objection Handling, Negotiation Techniques and Closing Rating: 0 out of 5 stars0 ratingsThe 15 Essential Marketing Masterclasses for Your Small Business Rating: 0 out of 5 stars0 ratingsHow to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Rating: 5 out of 5 stars5/5
Marketing For You
The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5Easy Money: Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud Rating: 4 out of 5 stars4/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5$100M Leads: How to Get Strangers to Want to Buy Your Stuff Rating: 5 out of 5 stars5/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World Rating: 5 out of 5 stars5/5The Predictably Irrational Rating: 4 out of 5 stars4/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5$100M Offers: How to Make Offers So Good People Feel Stupid Saying No Rating: 5 out of 5 stars5/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5Pre-Suasion: Channeling Attention for Change Rating: 5 out of 5 stars5/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5Contagious: Why Things Catch On Rating: 4 out of 5 stars4/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5How to Write a Book This Weekend, Even If You Flunked English Like I Did Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future Rating: 5 out of 5 stars5/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5
Reviews for Buy Now
Rating: 4.5 out of 5 stars
4.5/5
2 ratings0 reviews