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    Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
    Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
    Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
    Audiobook3 hours

    Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

    Written by April Dunford

    Narrated by April Dunford

    5/5

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    About this audiobook

    You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.


    So what is it? April Dunford, positioning guru and tech exec, will enlighten you.


    Her new book, Obviously Awesome, shows you how to find your product’s “secret sauce”—and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.


    Punctuated with witty anecdotes and compelling case studies, Dunford’s book is at once entertaining and illuminating. Among the invaluable lessons you’ll learn are:


    - The Five Components of Effective Positioning

    - How to instantly connect an audience to your offering’s value

    - How to choose the best market for your products

    - How to use three distinct styles of positioning to your advantage

    - How to leverage market trends to help buyers understand why making a purchase is important right now


    Whether you’re an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford’s insights will help you find your awesome, so that your customers can too.

    LanguageEnglish
    PublisherAmbient Press
    Release dateJan 31, 2020
    ISBN9781774400012
    Author

    April Dunford

    April Dunford is an executive consultant, speaker and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in positioning and market strategy, and has launched 16 products into market across her 25-year career as VP of marketing at a series of successful high-growth startups. April advises leadership, sales and marketing teams through training, workshops and keynote talks. She is also a board member, investor and advisor to dozens of high-growth businesses. www.aprildunford.com

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    Reviews for Obviously Awesome

    5/5

    158 ratings15 reviews

    What our readers think

    Readers find this title to be a clear and concise book about positioning. It is helpful for those with no background in marketing and provides practical, easy-to-follow steps. The case studies are interesting and clear, offering insightful deep dives into the world of positioning. It is considered a super useful book for early stage startups, providing immense value and valuable insights for anyone in product marketing or responsible for positioning. Overall, it is a must-read for startups looking to start and scale their business in the right way.

    What did you think?

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    Review must be at least 10 words

    • 5/5
      So happy to find this book. Thanks for your effort to create and share this information with everyone. Hope to meet you in person after COVID19.

      Cheers!
      ~ Coco N. Is a Hap-penis guru at Team Jiftip

      1 person found this helpful

    • 5/5
      Truly awesome!! Thank you for making it available in audiobook format as I could listen to it while I’m driving to work and back home. Now that is finished I will listen it again and take notes. ? Thanks, great job!
    • 5/5
      Clear and concise book about positioning! Really helpful for someone with no background in marketing.
    • 5/5
      Immensely valuable insights for anyone in product marketing or who is responsible for positioning. This book is filled with memorable examples to help you better position your product and be obviously awesome.
    • 5/5
      Interesting & insightful deep dive into the world of positioning
    • 5/5
      Super useful book for early stage startups that are trying to effectively connect with potential customers. Got a lot of value from this quick read!
    • 5/5
      Short, focused and great! Sparkled a lot of useful ideas.
    • 5/5
      A must read for all startups trying to start and scale their business in a right way.
    • 5/5
      I guess this is The best book on positioning I’ve come across ?
    • 5/5
      Just finished "Obviously Awesome" by April Dunford, and wow, it's a game-changer for anyone tangled up in the world of product positioning. Dunford dives deep into her treasure chest of marketing experiences to show us why positioning can make or break your product. And let me tell you, she knows her stuff.

      One of the coolest takeaways? Her cake pops example. It's a simple yet powerful way to illustrate how a product can completely shift its market by rethinking its category. This isn’t just theory; it’s practical, actionable advice that can help anyone from startups in the Product-Market Fit phase to established businesses looking to revamp their offerings.

      The book is a goldmine for anyone trying to sell a product and feeling like they’re hitting a wall. Dunford lays out strategies that are easy to understand and, more importantly, put into practice. It’s like she’s handing you a secret map to navigate through the maze of marketing and come out victorious.

      And if you've ever read "Positioning" by Al Ries and felt like you were left hanging, craving more, "Obviously Awesome" is the perfect follow-up. Dunford builds on those core ideas and brings them into today’s market context, making the principles of positioning more relevant than ever.

      In short, "Obviously Awesome" is insightful, engaging, and filled with nuggets of wisdom that are applicable no matter where you are in your product journey. If positioning has ever felt like a puzzle, this book might just be the missing piece you’ve been looking for.
    • 5/5
      Wonderful playbook for positioning your product or service. Other books have touched on positioning (Winning the Story Wars, Blue Ocean Strategy, and even Good Strategy/Bad Strategy, but none have distilled positioning down to a playbook in this same way. April makes positioning accessible and actionable, something almost any business owner or leader could do using the exercises in the book. Thanks for writing this, April!
    • 5/5
      Pretty amazing. An in-depth look at what positioning is ans how the positioning works in real life.
    • 5/5
      Very practical with easy to follow steps.
      The case studies are interesting and clear
    • 5/5
      Best book on positioning. There’s no doubt whatsover. It’s a must-read for any founder, sales, marketer or exec.
    • 5/5
      Good intro into positioning also highlights a lot of the issues I currently experience in my start up. It's a nice and short read, concise and to the point.