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Category Pirates
Books by Category Pirates
The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It Rating: 5 out of 5 stars5/5A Beginner's Guide To Category Design: How To Create A Category For Yourself And Your Business Rating: 5 out of 5 stars5/5Category Superpower: Why Your Greatest Strength Depends On Making A Difference For Others Rating: 0 out of 5 stars0 ratingsHow To Reframe The Problem & Win: The Art Of Reimagining Existing Obvious Problems To Create New, Non-Obvious Solutions Rating: 0 out of 5 stars0 ratingsThe Power of Outcomes: How to Generate High-Impact Outcomes That Create Enduring Value for Your Company and Yourself Rating: 0 out of 5 stars0 ratingsThe Art Of Critical Reading [Part 1 & 2]: How To Transform From Reactive Reader To Reflective Thinker Rating: 0 out of 5 stars0 ratingsThe Annual Strategy Planning Trap: How To Stop Fighting Over Budget And Start Focusing On Category Dominance Rating: 0 out of 5 stars0 ratingsThe "No-Sell" Sell: A Counterintuitive Approach To Make Customers Come To You, Instead of Chasing After Them Rating: 0 out of 5 stars0 ratingsThe Value Of Your Value: How To Elevate Your Pricing And Move From Hourly Wages To Outcome-Based Wealth Rating: 0 out of 5 stars0 ratings