Writing A Marketing Plan: A Solid Roadmap Makes Any Marketing Effort More Successful
By Mark Nelson
3.5/5
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About this ebook
A solid roadmap makes any marketing effort more successful. This course will help business professionals write and leverage great marketing plans. Learn how to assemble a team to create the plan, analyze an existing market, and break down the plan's components into focused sections.
Mark Nelson
Dr. Mark Nelson is a founding director of the Institute of Ecotechnics and has worked for several decades in closed ecological system research, ecological engineering, the restoration of damaged ecosystems, desert agriculture and orchardry, and wastewater recycling. He is Chairman and CEO of the Institute of Ecotechnics, a U.K. and U.S. non-profit organization, which consults to several demonstration projects working in challenging biomes around the world as well as Vice Chairman of Global Ecotechnics Corp. and head of Wastewater Gardens International.
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Reviews for Writing A Marketing Plan
4 ratings1 review
- Rating: 2 out of 5 stars2/5Its a good book especially when you are new to marketing ,it really lays the foundation to understanding marketing plan
Book preview
Writing A Marketing Plan - Mark Nelson
Writing a Marketing Plan
A solid roadmap makes any marketing effort more successful
By: Mark Nelson
Copyright
Copyright © 2016 by [buysoak]. All Rights Reserved
No part of this book may be used or reproduced in any manner whatsoever without written permission, except in the case of brief quotations embodied in critical articles or reviews.
www.buysoak.co.uk
Disclaimer
This eBook has been written for information purposes only. Every effort has been made to make this eBook as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this eBook provides information only up to the publishing date. Therefore, this eBook should be used as a guide - not as the ultimate source.
The purpose of this eBook is to educate. The author and the publisher do not warrant that the information contained in this eBook is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this eBook.
Contents
Writing a Marketing Plan
Disclaimer
Introduction
Welcome
1.Prepping for Your Marketing plan
Understanding why a marketing plan is important
Understanding the planning process
Assembling a team
2.Writing Your Marketing Plan
Writing the situation analysis
Writing the strategy section
Writing the tactical section
Writing the implementation section
Writing the budget and forecast sections
3.Using Your Marketing Plan
Understanding different formats for marketing plans
Leveraging your plan
Next Steps
Introduction
Welcome
- Whether you're marketing a new product, a new service or even marketing yourself, you'll be more successful if you take the time to write an effective marketing plan. After all, there's a lot at stake