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    Summary of Raja Rajamannar's Quantum Marketing
    Summary of Raja Rajamannar's Quantum Marketing
    Summary of Raja Rajamannar's Quantum Marketing
    Ebook40 pages27 minutes

    Summary of Raja Rajamannar's Quantum Marketing

    By IRB Media

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    About this ebook

    Get the Summary of Raja Rajamannar's Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers in 20 minutes. Please note: This is a summary & not the original book.Original book introduction:As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what some of the smartest people in the discipline are doing to get ready for this dramatic shift, and what the new world will look like for companies, consumers, and society at large as the race to develop revolutionary marketing strategies reaches a whole new level

    LanguageEnglish
    PublisherIRB Media
    Release dateNov 18, 2021
    ISBN9781638157007
    Summary of Raja Rajamannar's Quantum Marketing
    Author

    IRB Media

    With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

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      Book preview

      Summary of Raja Rajamannar's Quantum Marketing - IRB Media

      Insights on Raja Rajamannar's Quantum Marketing

      Contents

      Insights from Chapter 1

      Insights from Chapter 2

      Insights from Chapter 3

      Insights from Chapter 4

      Insights from Chapter 5

      Insights from Chapter 6

      Insights from Chapter 7

      Insights from Chapter 8

      Insights from Chapter 9

      Insights from Chapter 10

      Insights from Chapter 11

      Insights from Chapter 12

      Insights from Chapter 13

      Insights from Chapter 14

      Insights from Chapter 15

      Insights from Chapter 16

      Insights from Chapter 17

      Insights from Chapter 18

      Insights from Chapter 1

      #1

      The history of marketing is long and intricate, with many phases and trends that have come and gone.

      #2

      The First Paradigm of marketing was the literal, rational, and product-centric approach. This was when advertising began to lose trust with consumers, as companies exaggerated their product's features in order to attract buyers.

      #3

      The Second Paradigm shifted marketing’s focus away from product features and instead on to emotional connections and aspirational pathways. The more obscure the better, as long as it evoked an emotional response.

      #4

      The Third Paradigm is the rise of data-driven marketing. With the internet, marketers can reach, communicate with, and impress their prospects and customers in never-before-seen ways at scale, with economy, and precision.

      #5

      In the third paradigm, consumers are empowered and marketers are held accountable for their decisions. Data-driven marketing is the name of the game.

      #6

      The iPhone was released on June 29, 2007, and

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