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    Summary of Roland Smart's The Agile Marketer
    Summary of Roland Smart's The Agile Marketer
    Summary of Roland Smart's The Agile Marketer
    Ebook29 pages15 minutes

    Summary of Roland Smart's The Agile Marketer

    By IRB Media

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    About this ebook

    Please note: This is a companion version & not the original book.

    Book Preview:#1 The heightened exposure of social media has created a new era of pressure on companies to treat customers better, and to share information with them in a more transparent manner. This has led to a period of the age of the marketer, in which marketers are becoming more important than ever before.

    #2 The company’s approach to its core service, which is forcing customers to buy services in bundles they don’t want, has been out of sync with the market’s direction for years.

    #3 The company must change its approach to product development and marketing in order to compete with the wealth of innovative alternatives now available on the content distribution side of their business.

    #4 It will be difficult to turn around Comcast, but it is possible if the company adopts a new approach to both innovation and marketing. The approach is designed to help companies like Comcast understand their customers better and design for their evolving needs.

    LanguageEnglish
    PublisherIRB Media
    Release dateMar 2, 2022
    ISBN9781669354871
    Summary of Roland Smart's The Agile Marketer
    Author

    IRB Media

    With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

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      Book preview

      Summary of Roland Smart's The Agile Marketer - IRB Media

      Insights on Roland Smart's The Agile Marketer

      Contents

      Insights from Chapter 1

      Insights from Chapter 2

      Insights from Chapter 3

      Insights from Chapter 4

      Insights from Chapter 1

      #1

      The heightened exposure of social media has created a new era of pressure on companies to treat customers better, and to share information with them in a more transparent manner. This has led to a period of the age of the marketer, in which marketers are becoming more important than ever before.

      #2

      The company’s approach to its core service, which is forcing customers to buy services in bundles they don’t want, has been out of sync with the market’s direction for years.

      #3

      The company must change its approach to product development and marketing in order to compete with the wealth of innovative alternatives now available on the content distribution side of their business.

      #4

      It will be difficult to turn around Comcast, but it is possible if the company adopts a new approach to both innovation and marketing. The approach is designed to help companies like Comcast understand their customers better and design for their evolving needs.

      #5

      The path to modern marketing is through the customer experience. To get a sense of the direction marketing is taking, consider this hypothetical example: you're a successful

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