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    Summary of Stu Heinecke's How to Get a Meeting with Anyone
    Summary of Stu Heinecke's How to Get a Meeting with Anyone
    Summary of Stu Heinecke's How to Get a Meeting with Anyone
    Ebook48 pages37 minutes

    Summary of Stu Heinecke's How to Get a Meeting with Anyone

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    Please note: This is a companion version & not the original book. Book Preview:

    #1 Contact Marketing is the art of breaking through to specific people of strategic importance, often against impossible odds, to produce a critical sale, partnership, or connection. It is a form of marketing that directly involves salespeople as the response channel.

    #2 Marketing campaigns have three critical metrics: cost, response, and return on investment or ROI. In the world of contact marketing, every one of these is wonderful and bizarre.

    #3 The Sandler franchisee targeted five Fortune 1000 CEOs, and after meeting with them, two bought starter programs on the spot, worth an estimated $50,000 each. The campaign generated a 100 percent response and an 8,000 percent ROI.

    #4 The use of gimmicks in marketing is not a gimmick, but it is a understandable reaction based on conventional expectations of marketing and sales performance.

    LanguageEnglish
    PublisherIRB Media
    Release dateApr 20, 2022
    ISBN9781669388449
    Summary of Stu Heinecke's How to Get a Meeting with Anyone
    Author

    IRB Media

    With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

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      Book preview

      Summary of Stu Heinecke's How to Get a Meeting with Anyone - IRB Media

      Insights on Stu Heinecke's How to Get a Meeting with Anyone

      Contents

      Insights from Chapter 1

      Insights from Chapter 2

      Insights from Chapter 3

      Insights from Chapter 4

      Insights from Chapter 1

      #1

      Contact Marketing is the art of breaking through to specific people of strategic importance, often against impossible odds, to produce a critical sale, partnership, or connection. It is a form of marketing that directly involves salespeople as the response channel.

      #2

      Marketing campaigns have three critical metrics: cost, response, and return on investment or ROI. In the world of contact marketing, every one of these is wonderful and bizarre.

      #3

      The Sandler franchisee targeted five Fortune 1000 CEOs, and after meeting with them, two bought starter programs on the spot, worth an estimated $50,000 each. The campaign generated a 100 percent response and an 8,000 percent ROI.

      #4

      The use of gimmicks in marketing is not a gimmick, but it is a understandable reaction based on conventional expectations of marketing and sales performance.

      #5

      Contact Marketing should be an accepted and recognized form of marketing. If it is to get there, gimmicks and deception have no place in it.

      #6

      The most effective and affordable Contact Marketing techniques are those that use social media, phones, and email, which are all free or nearly free. Some of the most effective techniques utilize just a few simple steps to generate contact with some of the most important people on the planet.

      #7

      It may be difficult to reach top decision makers, but it’s not easy connecting with them, and Contact Marketing can help you get there.

      #8

      Contact marketing is not a gimmick, but a legitimate form of marketing that supports the sales function. It can produce high response rates and returns on investment.

      #9

      The Contact Campaigns are not just marketing, but also selling. They are designed to create leverage to get a critical meeting or conversation with a prospect. People don’t enter the sales profession because they are shy, so there are many fascinating stories of what I would consider sales stunts used to break through.

      #10

      A Contact Campaign is a one-to-one campaign targeting a specific, high-value individual. It is always conducted in support of specific sales or alliance-building actions, and it involves all stakeholders.

      #11

      All forms of marketing have common elements, because they’re all part of the same thing: moving the enterprise forward in the marketplace. But Contact

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