Summary of Stu Heinecke's How to Get a Meeting with Anyone
By IRB Media
()
About this ebook
Please note: This is a companion version & not the original book. Book Preview:
#1 Contact Marketing is the art of breaking through to specific people of strategic importance, often against impossible odds, to produce a critical sale, partnership, or connection. It is a form of marketing that directly involves salespeople as the response channel.
#2 Marketing campaigns have three critical metrics: cost, response, and return on investment or ROI. In the world of contact marketing, every one of these is wonderful and bizarre.
#3 The Sandler franchisee targeted five Fortune 1000 CEOs, and after meeting with them, two bought starter programs on the spot, worth an estimated $50,000 each. The campaign generated a 100 percent response and an 8,000 percent ROI.
#4 The use of gimmicks in marketing is not a gimmick, but it is a understandable reaction based on conventional expectations of marketing and sales performance.
IRB Media
With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.
Read more from Irb Media
Summary of David R. Hawkins's Letting Go Rating: 5 out of 5 stars5/5Summary of Lindsay C. Gibson's Adult Children of Emotionally Immature Parents Rating: 5 out of 5 stars5/5Summary of Clarissa Pinkola Estés's Women Who Run With the Wolves Rating: 5 out of 5 stars5/5Summary of Haemin Sunim's The Things You Can See Only When You Slow Down Rating: 5 out of 5 stars5/5Summary of Jessie Inchauspe's Glucose Revolution Rating: 5 out of 5 stars5/5Summary of Joe Dispenza's Breaking the Habit of Being Yourself Rating: 4 out of 5 stars4/5Summary of Anna Lembke's Dopamine Nation Rating: 4 out of 5 stars4/5The Untethered Soul by Michael A. Singer | Key Takeaways, Analysis & Review: The Journey Beyond Yourself Rating: 4 out of 5 stars4/5Summary of J.L. Collins's The Simple Path to Wealth Rating: 5 out of 5 stars5/5Summary of James Nestor's Breath Rating: 5 out of 5 stars5/5Summary of Mark Wolynn's It Didn't Start with You Rating: 4 out of 5 stars4/5Summary of Al Brooks's Trading Price Action Trends Rating: 5 out of 5 stars5/5Summary of Erin Meyer's The Culture Map Rating: 5 out of 5 stars5/5Summary of Dr. Mindy Pelz's The Menopause Reset Rating: 3 out of 5 stars3/5Summary of Rebecca Fett's It Starts With The Egg Rating: 0 out of 5 stars0 ratingsSummary of Gordon Neufeld & Gabor Maté's Hold On to Your Kids Rating: 5 out of 5 stars5/5Summary of Mark Douglas' The Disciplined Trader™ Rating: 5 out of 5 stars5/5Summary of Julia Cameron's The Artist's Way Rating: 4 out of 5 stars4/5Summary of Gabor Mate's When the Body Says No Rating: 0 out of 5 stars0 ratingsSummary of Tiago Forte's Building a Second Brain Rating: 4 out of 5 stars4/5Summary of G.L. Lambert's Men Don’t Love Women Like You Rating: 0 out of 5 stars0 ratingsSummary of Anna Coulling's A Complete Guide To Volume Price Analysis Rating: 5 out of 5 stars5/5Summary of Brianna Wiest's 101 Essays That Will Change The Way You Think Rating: 0 out of 5 stars0 ratingsSummary of Dr. Julie Smith's Why Has Nobody Told Me This Before? Rating: 4 out of 5 stars4/5Summary of Ryan Daniel Moran's 12 Months to $1 Million Rating: 5 out of 5 stars5/5Summary of Bronnie Ware's Top Five Regrets of the Dying Rating: 4 out of 5 stars4/5Summary of Jim Collins & William Lazier's BE 2.0 Rating: 0 out of 5 stars0 ratingsSummary of Napoleon Hill's Outwitting the Devil Rating: 5 out of 5 stars5/5Summary of Thomas Erikson's Surrounded by Idiots Rating: 1 out of 5 stars1/5
Related to Summary of Stu Heinecke's How to Get a Meeting with Anyone
Related ebooks
Summary of Tony J. Hughes's Combo Prospecting Rating: 0 out of 5 stars0 ratingsSummary of Trish Bertuzzi's The Sales Development Playbook Rating: 0 out of 5 stars0 ratingsMastering the Complex Sale: How to Compete and Win When the Stakes are High! Rating: 3 out of 5 stars3/5Summary of Justin Michael & Tony J. Hughes' Tech-Powered Sales Rating: 0 out of 5 stars0 ratingsSummary of Anthony Iannarino's Eat Their Lunch Rating: 0 out of 5 stars0 ratingsSummary of Mark Roberge's The Sales Acceleration Formula Rating: 0 out of 5 stars0 ratingsSummary of John Jantsch's Duct Tape Marketing Rating: 0 out of 5 stars0 ratingsSummary of Marcus Sheridan's They Ask, You Answer Rating: 0 out of 5 stars0 ratingsSummary of Al Ries & Laura Ries's The 22 Immutable Laws of Branding Rating: 0 out of 5 stars0 ratingsSummary of Andy Cunningham's Get to Aha! Rating: 0 out of 5 stars0 ratingsSummary of Mike Weinberg's Sales Management Simplified Rating: 0 out of 5 stars0 ratingsStrikingly Different Selling: 6 Vital Skills to Stand Out and Sell More Rating: 0 out of 5 stars0 ratingsSummary of Jeb Blount's Fanatical Prospecting Rating: 5 out of 5 stars5/5Summary of Oren Klaff's Flip the Script Rating: 0 out of 5 stars0 ratingsShift!: Harness the Trigger Events That Turn Prospects into Customers Rating: 4 out of 5 stars4/5Summary of Michael J. Maher's 7L Rating: 0 out of 5 stars0 ratingsSummary of Anthony Iannarino's The Lost Art of Closing Rating: 0 out of 5 stars0 ratingsStop Acting Like a Seller and Start Thinking Like a Buyer: Improve Sales Effectiveness by Helping Customers Buy Rating: 0 out of 5 stars0 ratingsThe New Model of Selling: Selling to an Unsellable Generation Rating: 5 out of 5 stars5/5No Thanks, I'm Just Looking: Sales Techniques for Turning Shoppers into Buyers Rating: 0 out of 5 stars0 ratingsSummary of Mike Brooks' Power Phone Scripts Rating: 0 out of 5 stars0 ratingsTech-Powered Sales: Achieve Superhuman Sales Skills Rating: 5 out of 5 stars5/5The Sandler Rules (Review and Analysis of Mattson's Book) Rating: 5 out of 5 stars5/5Summary of David C. Baker's The Business of Expertise Rating: 0 out of 5 stars0 ratingsSummary of Alex Berman & Robert Indries's The Cold Email Manifesto Rating: 1 out of 5 stars1/5Cold Email Manifesto: How to Contact Anyone, Make More Sales, and Take Your Company to the Next Level Rating: 5 out of 5 stars5/5Cold Calling Sucks (And That's Why It Works): A Step-by-Step Guide to Calling Strangers in Sales Rating: 0 out of 5 stars0 ratingsSummary of Dan S. Kennedy's The Ultimate Sales Letter, 4th Edition Rating: 0 out of 5 stars0 ratingsExactly How to Sell: The Sales Guide for Non-Sales Professionals Rating: 0 out of 5 stars0 ratings
Business For You
Crucial Conversations Tools for Talking When Stakes Are High, Second Edition Rating: 4 out of 5 stars4/5Set for Life: An All-Out Approach to Early Financial Freedom Rating: 4 out of 5 stars4/5Buy, Rehab, Rent, Refinance, Repeat: The BRRRR Rental Property Investment Strategy Made Simple Rating: 5 out of 5 stars5/5The Intelligent Investor, Rev. Ed: The Definitive Book on Value Investing Rating: 4 out of 5 stars4/5Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction Rating: 4 out of 5 stars4/5Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers Rating: 4 out of 5 stars4/5The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition Rating: 4 out of 5 stars4/5How to Get Ideas Rating: 4 out of 5 stars4/5How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off Rating: 3 out of 5 stars3/5Grant Writing For Dummies Rating: 5 out of 5 stars5/5Carol Dweck's Mindset The New Psychology of Success: Summary and Analysis Rating: 4 out of 5 stars4/5Money. Wealth. Life Insurance. Rating: 5 out of 5 stars5/5Financial Words You Should Know: Over 1,000 Essential Investment, Accounting, Real Estate, and Tax Words Rating: 4 out of 5 stars4/5The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Rating: 4 out of 5 stars4/5The Everything Guide To Being A Paralegal: Winning Secrets to a Successful Career! Rating: 5 out of 5 stars5/5Just Listen: Discover the Secret to Getting Through to Absolutely Anyone Rating: 4 out of 5 stars4/5Lying Rating: 4 out of 5 stars4/5It Takes What It Takes: How to Think Neutrally and Gain Control of Your Life Rating: 4 out of 5 stars4/5The Opposite of Spoiled: Raising Kids Who Are Grounded, Generous, and Smart About Money Rating: 5 out of 5 stars5/5Ultralearning: Master Hard Skills, Outsmart the Competition, and Accelerate Your Career Rating: 4 out of 5 stars4/5High Conflict: Why We Get Trapped and How We Get Out Rating: 4 out of 5 stars4/5First-Time Home Buyer: The Complete Playbook to Avoiding Rookie Mistakes Rating: 5 out of 5 stars5/5Working: People Talk About What They Do All Day and How They Feel About What They Do Rating: 4 out of 5 stars4/5How to Think Like a Lawyer--and Why: A Common-Sense Guide to Everyday Dilemmas Rating: 4 out of 5 stars4/5
Reviews for Summary of Stu Heinecke's How to Get a Meeting with Anyone
0 ratings0 reviews
Book preview
Summary of Stu Heinecke's How to Get a Meeting with Anyone - IRB Media
Insights on Stu Heinecke's How to Get a Meeting with Anyone
Contents
Insights from Chapter 1
Insights from Chapter 2
Insights from Chapter 3
Insights from Chapter 4
Insights from Chapter 1
#1
Contact Marketing is the art of breaking through to specific people of strategic importance, often against impossible odds, to produce a critical sale, partnership, or connection. It is a form of marketing that directly involves salespeople as the response channel.
#2
Marketing campaigns have three critical metrics: cost, response, and return on investment or ROI. In the world of contact marketing, every one of these is wonderful and bizarre.
#3
The Sandler franchisee targeted five Fortune 1000 CEOs, and after meeting with them, two bought starter programs on the spot, worth an estimated $50,000 each. The campaign generated a 100 percent response and an 8,000 percent ROI.
#4
The use of gimmicks in marketing is not a gimmick, but it is a understandable reaction based on conventional expectations of marketing and sales performance.
#5
Contact Marketing should be an accepted and recognized form of marketing. If it is to get there, gimmicks and deception have no place in it.
#6
The most effective and affordable Contact Marketing techniques are those that use social media, phones, and email, which are all free or nearly free. Some of the most effective techniques utilize just a few simple steps to generate contact with some of the most important people on the planet.
#7
It may be difficult to reach top decision makers, but it’s not easy connecting with them, and Contact Marketing can help you get there.
#8
Contact marketing is not a gimmick, but a legitimate form of marketing that supports the sales function. It can produce high response rates and returns on investment.
#9
The Contact Campaigns are not just marketing, but also selling. They are designed to create leverage to get a critical meeting or conversation with a prospect. People don’t enter the sales profession because they are shy, so there are many fascinating stories of what I would consider sales stunts used to break through.
#10
A Contact Campaign is a one-to-one campaign targeting a specific, high-value individual. It is always conducted in support of specific sales or alliance-building actions, and it involves all stakeholders.
#11
All forms of marketing have common elements, because they’re all part of the same thing: moving the enterprise forward in the marketplace. But Contact