In the wake of the Civil War, Atlanta emerged as both the cultural capital of the New South, and the epicenter of its snake oil trade. A shell-shocked populace, haunted by poverty, hunger and disease sought salvation in the dubious cure-all tonics of the pharmacy trade. What they got instead would go on to become the most famous beverage in the world: Coca-Cola. Support us by supporting our sponsors!ZipRecruiter - Listeners of American Innovations can try ZipRecruiter FOR FREE at ZipRecruiter.com/AI