This episode is brought to you by Sendlane.   A regenerative process is a cerebral or even holistic way of maintaining soil health - a key concept BeKoherent's mission says Adriana Henao, co-founder of that personal care brand that focuses on offering cruelty-free, vegan products.   That process goes straight to BeKoherent's products, particularly the beauty bars that are compostable and fully biodegradable, Adriana says.   That mission goes for the packaging, which is also biodegradable and safe for the human body and the planet.   "We want our customers to feel the connections," Adriana says. "We are part of a whole."   In Part 2, Adriana talks about:   * The necessity of the "regenerative process" is a concept that applies to the human body as much as it does to the planet and the soil. * The importance of the manufacturing and packaging of BeKoherent's products. * Why the Amazon rainforest is the current focus of the company. * The company's current products include a shampoo and conditioner bar. * Plans are to add facial cleansers, kid-friendly items, and lotions to the product line. * Why using these "natural products" instead of traditional beauty products will take some transition and adjustment for some consumers.   Join Ramon Vela and Adriana Henao as they break down the inside story on The Story of a Brand.   For more on BeKoherent, visit: https://bekoherent.world/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story