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Why it’s time for a new brief - Alex Myers

UNLIMITED

Why it’s time for a new brief - Alex Myers

FromUncensored CMO


UNLIMITED

Why it’s time for a new brief - Alex Myers

FromUncensored CMO

ratings:
Length:
30 minutes
Released:
Jun 25, 2020
Format:
Podcast episode

Description

What we covered in this episode:
Why some brands have accelerated their growth with 3 years of market progression in 3 months, while others hit hard
How those brands that have gone dark and said nothing will be worst affected
Why Brewgooder’s work during the crisis has been impressive
How brands can do things without looking like they’re just jumping on the COVID bandwagon
Are there any signs of things getting better for clients?
How has Manifest changed in the past 3 months and what is going to stay permanent
Why they love the office
Advice - write your brief. There is an opportunity for you to recast your brand in the ‘new normal’. We won’t ever get a chance to hit the reset button again!
Released:
Jun 25, 2020
Format:
Podcast episode

Titles in the series (100)

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.